How Taylor Swift Makes And Spends Her Millions

  • Published on Apr 26, 2019
  • Taylor Swift just dropped a new single and music video with Panic! at the Disco's Brendon Urie after a cryptic countdown on her website teased the release. The singer and songwriter has amassed an estimated $320 million net worth and owns at least $84 million in real estate across four states. Her "Reputation" stadium tour was the highest-grossing tour in the US, grossing $266.1 million. She's also donated $113,000 to the Tennessee Equality Project, an LGBTQ advocacy group.
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    How Taylor Swift Makes And Spends Her Millions
  • EntertainmentEntertainment

Comments • 878

  • Harrison Engle
    Harrison Engle 2 days ago

    Doesn't she come from a banking family...

  • Sage_Ivory Killer
    Sage_Ivory Killer 2 days ago +1

    Thumbnail: How Taylor Swift makes her millions
    Title of video: How Taylor Swift makes and spends her millions

  • Ali Özlü
    Ali Özlü 2 days ago

    Make rihanna

  • Matt L
    Matt L 5 days ago

    She could waste a few bucks on a weekend getaway, with ME!

  • Jeffrey Michael
    Jeffrey Michael 5 days ago

    Anyone seen Shania Twain lately....once they use you up they throw you out. Not if but when.

  • Ayrav Zorom
    Ayrav Zorom 5 days ago

    She makes millions because she always stays true to what she really is. People who do what they are meant to are always happy, healthy and full of love

  • Taylor Swift Archive

    Her mind. It amazes me sometimes.

  • Phillip Alex
    Phillip Alex 6 days ago

    Let justin make is comeback

  • Valerian
    Valerian 6 days ago +3

    If you think about it, it's hard NOT for her to be successful, just look at every single aspect of her music and image. Here are some more reasons why she makes the big bucks:

    1. On top of creating pop music that is catchy, understandable and therefore wide-reaching, her music is personal, non-explicit and not sexual. Her music being PG-13 has a lot to do with her popularity. 7 year olds can sing her songs without it being weird.

    2. She's not active on the internet, exactly why whenever she erases all of her instagram, we're all like "omg is there new music...what is it going to be like...what's the is she going to surprise us this time." It's not about giving away the cool stuff all at once, it's about pre-viewing, pre-releasing them, giving sneak peeks, and building up to the final release of the album. All the mystery and theories makes her every album the more exclusive and exciting.

    3. Like this video explained, the girl understands how to market herself. She understands money and the music industry, and she's willing to either go against it or play its game, whichever benefits her the most. That's what makes me respect her so much is that she not only got a musical brain, she got a business one too.

    4. Scandals inevitably contributes to her fame. All the private conversations behind these scandals are unknown to us. The scandals might not be as severe as the media puts it, but scandals do boost publicity, whether if it's good or bad.

    5. Authenticity. Personal. If you've ever been to one of her concerts, you'd know that every single one of her show is a distinct and unique experience that only the people who went can experience. All of her fears, hopes, and dreams are revealed in her songs. When she talks to the audience in her concerts, her words are spoken with love and vulnerability. She is not only mature as a musician and as a businesswoman, she is a mature and loving human being who embraces her flaws and wants all of us to do so as well.

    5. Not everyone likes her or her music. In fact, the hate and criticism are overwhelming. So she responds, with absolute grace. She writes them into her songs. She keeps minding her own business. She is unapologetic and has conviction in her voice and in her music. She fights on and is consistent with writing music.

    6. The more I write the more I realize that this list can get quite long. Her political standings, her cats, etc. etc. are all factors to her image. So in conclusion, here's something Taylor wrote herself (this was in the Reputation Target limited edition magazine), and I think it sums up her message to us pretty nicely:
    "The point being, despite our need to simplify and generalize absolutely everyone and everything in this life, humans are intrinsically impossible to simplify. We are never just good or just bad. We are mosaics of our worst selves and our best selves, our deepest secrets and our favorite stories to tell at dinner parties, existing between our well-lit profile photo and our drivers license shot. We are all mixture of selfishness and generosity, loyalty and self-preservation, pragmatism and impulsiveness."

  • Jedi Mark
    Jedi Mark 6 days ago

    Taylor Swift was rich before becoming famous, she is the daughter of a music businessman.

  • David Riley
    David Riley 6 days ago

    Vivendi owns universal music, comcast owns NBCUniversal

  • wallewally
    wallewally 7 days ago

    Taylor is not the only person who does a multiple month album release cycle with multiple singles lol..... literally almost all female pop stars do that

  • Rita Matos
    Rita Matos 7 days ago

    She adopted her cats, not bought

  • A C
    A C 7 days ago +1

    This is the most unpleasant narrative voice. Fire this girl lol

  • 오빠사랑해
    오빠사랑해 7 days ago


  • Aisya Anysha
    Aisya Anysha 8 days ago +2

    Kardashian who?

  • Jade Taylor Marchant

    I bet she buys her cats crazy cat toys

  • Linh Vũ Phong
    Linh Vũ Phong 9 days ago +1

    Funfact: Her cat earned 90 million dollars!!!

  • khadija hezzaz
    khadija hezzaz 10 days ago

    There is a dark side behind all these stories

  • Abha Kumar
    Abha Kumar 12 days ago +1

    Everyone needs to admit she is hardworking ❤️

  • Federica Cucci
    Federica Cucci 13 days ago

    She payed 17 million dollar in cash. I don't even know if I have 17 euros in my wallet right now.

  • ben flamini
    ben flamini 13 days ago


  • Adair Lifestyle
    Adair Lifestyle 14 days ago

    Her tickets are too much money.

  • Gemma Jowett
    Gemma Jowett 15 days ago +4

    People say she’s famous for her looks but she’s not just a pretty face she’s worked hard for her fame

  • Ayesha Imran
    Ayesha Imran 15 days ago +2

    This lady is my love. She's so inspirational, talented and beautiful. God bless her!!

  • Shibrah Rafaqat
    Shibrah Rafaqat 15 days ago +43

    Everyone who trashes Taylor should know their faves get paid fairly because of her 🤷‍♀️💆

  • Christian ChimChim
    Christian ChimChim 18 days ago +2

    She deserves every penny of it

  • Shae Tallent
    Shae Tallent 19 days ago

    Why don't she give away all her money to help the poor.Afterall she is a social justice warrior.

  • Blood Eagle223
    Blood Eagle223 20 days ago

    that rolling stone concert was my first concert lol

    RAINBOW UNICORN 6 20 days ago +2

    She has so many houses.Where does she live!?!?!?! 😞😂

  • Ron We
    Ron We 20 days ago

    Don’t care.

  • RRL98
    RRL98 21 day ago +1

    Another HollyWeird shill being grossly over payed to push useless attributed downfalls and social plights on society like the gay agenda. Bring it on then. We'll blame you first.

  • Hent Loosey
    Hent Loosey 21 day ago

    I want get her pregnant.

  • live love laugh
    live love laugh 22 days ago

    So basically she ears money from selling music then buys alot of property that is very worthy and then in the future she can sell the house if she wants to , and get a bunch of money from there . That's smart .

  • marine ships
    marine ships 22 days ago +1

    She handled her career like a QUEEN

  • MrSholbk
    MrSholbk 24 days ago +1

    The E! network is owned by Comcast/Universal not Universal Music Group two different companies.

  • cieje fie
    cieje fie 24 days ago

    We Swifties are really devoted 💗

    • c. l.
      c. l. 24 days ago

      Like really annoying devoted.

  • cieje fie
    cieje fie 24 days ago +16


  • blues
    blues 24 days ago

    the apple music take on this video essay was weak. you could have fleshed out the topic more and gave more context because it was one of the best things taylor has done for the music industry

  • Sirdeeq Wada
    Sirdeeq Wada 24 days ago +60

    Taylor's cats net worth is higher than Ariana Grande's net worth 🤣🤣🤣

  • Charlotte Hayward
    Charlotte Hayward 24 days ago

    I love that are her sleeves are in no way connected to her dress

  • Charles Frutas
    Charles Frutas 28 days ago

    i feel so poor

  • Charles Frutas
    Charles Frutas 28 days ago

    i feel so poor

  • Avantika Tripathi
    Avantika Tripathi 28 days ago +2

    I don't understand why are people even concerned where she spends her money... Like seriously why??? *it's her money she earned it with her talent and hard work*
    It's her wish where she spends that's not your money

  • T.S.X
    T.S.X 28 days ago

    This was posted the day ME! came out

  • Derpy Candy
    Derpy Candy 28 days ago

    Sometimes i forget taylor is rich asf

  • tutsy bassista
    tutsy bassista 29 days ago +2

    This answer is easy! She's driven, took a chance, got signed, she's pretty (and tall), taught herself how to play guitar, banjo, and piano despite she can't read sheet 🎶, writes and produces her own 🎶, got lucky, adores her fans, down to earth, makes music that relatable, loves cats, her grandma sang opera, makes everything seem effortless, she's goofy, humble, caring, she's crossed over from country to pop, and most important-DIDN'T FALL INTO DRUGS! 💉
    Yeah, I hated her too when she first came out, now-my girls rubbed some of her songs on me, and I was in disbelief! 😳 She was a millionaire by 18 (I believe), and she GIVES to charities (St. Jude is on my list too)!
    So, she's basically rich 💰 by being true to herself, giving to others, hard work, perseverance, and just plain TALENTED! Any more I have missed? 😳

  • Jill durham
    Jill durham 29 days ago +1

    Really. She has all that money and she hasn't put a dent into her paychecks helping people. Plus Ariana Grande give more money to help people so does Miley Cyrus. I like her because of her music but she needs to start giving more. She is becoming a wolf in sheep's clothing. Yes she gives money to help those but God said in the bible don't be greedy doing it. She is being greedy doing it plus, she is becoming the illuminati.

  • paul redwood
    paul redwood Month ago +1

    That's all very well but how does "Taylor swift make her minions?"

  • gpb 365
    gpb 365 Month ago +1

    Taylor Swift is a wanker

  • ashreena m
    ashreena m Month ago


  • Patricia Lopez
    Patricia Lopez Month ago

    How could someone be so busy and free at the same time? What a legend

  • Abul Mal
    Abul Mal Month ago

    Take that kanye on your face

  • Paulina Rodríguez
    Paulina Rodríguez Month ago +1

    Maravillosa 🇲🇽🇲🇽

  • Samuel Banayat
    Samuel Banayat Month ago

    Taylor Swift's cat worth $90 million. I can't believe Olivia is so rich than other pop girlies

  • Jigme Rangdul
    Jigme Rangdul Month ago


  • The S.C.P Foundation

    People still buy albums

  • Joe Tekulve
    Joe Tekulve Month ago

    Gorgeous , 5/14/19 , Gorgeous , Please , Please , Please Stop mentioning that b person when talking about " Gorgeous " in the same sentence .

  • Kristen Ibrahim
    Kristen Ibrahim Month ago

    Taylor is a very smart woman. Very business oriented. Talented in every way possible.

  • Captain Planet
    Captain Planet Month ago +1

    Say what u will but I think she’s extremely gorgeous 😍

  • L M
    L M Month ago


  • Castor Pollux Gemini


    • oscar rios
      oscar rios Month ago

      @Castor Pollux Gemini doubt itt

    • Castor Pollux Gemini
      Castor Pollux Gemini Month ago

      oscar rios lol were 2.7 million ahead

    • oscar rios
      oscar rios Month ago

      and ari has a higher networth that all your family combined

  • Emoretta Robinson
    Emoretta Robinson Month ago

    Business Insider, please get someone else to do the voice overs for your video's. She seems completely uninterested in the subject matter

  • Siena Brignolo-Thorneycroft

    like if you love Taylor swift!

  • Amara Grey
    Amara Grey Month ago +1

    Umm don’t u dare compare bey and this copycat

  • Sabbir Shuvo
    Sabbir Shuvo Month ago

    She owns a new cat now along with the previous two...Yeah, it's the one you saw in "ME!" music video which she named Benjamin Button and the cat is a boy... 💙
    And It's true, We, Swiftes, are the most loyal fans in the world. 💖 No doubt about that. 💪

    • c. l.
      c. l. 24 days ago

      You have receding hairline and listen to Taylor Swift. That's cool.

  • AbbieUrMother
    AbbieUrMother Month ago

    theres 3 cats nowwww :)

  • Sweet Peaches
    Sweet Peaches Month ago +1

    I thought Taylor was a nice person till I found out she owned Scottish fold cats. Real cat lovers don’t buy purebreds with health problems associated to their breed because of the way humans breed them.

    • Sweet Peaches
      Sweet Peaches Month ago

      getawaycar I think as a celebrity though she adds to the hype more than a normal person would. I mean if she got those cats from the shelter good on her but those kinds of cats typically come from breeders who replace them with more kittens once they’re sold

    • getawaycar
      getawaycar Month ago

      @Sweet Peaches well we dont need meat to survive so no but that's an entirely different convo. Anyways I dont agree with contributing to it but like I said they're already a thing so might as well give them a home so

    • Sweet Peaches
      Sweet Peaches Month ago

      getawaycar well eating meat is an entirely different thing because food is necessary, Taylor could have found equally nice cats at a shelter or at the very least a purebred one that isn’t damaged by the way humans breed them. She’s still contributing to the industry, maybe her not buying these animals won’t stop the overall scheme of things but we also shouldn’t follow the mentality of if everyone’s doing it why not? The fact she buys them means she’s part of the demand and part of the reason they will continue to breed these cats.

    • getawaycar
      getawaycar Month ago

      @Sweet Peaches I guess so, but that's the same argument as if everyone stopped eating meat theyd stop killing animals... never gonna happen. Might as well give the kitties a nice home.

    • Sweet Peaches
      Sweet Peaches Month ago

      Premiere Rina I’m not saying she should abandon them lmao. But by her buying them she’s contributing to an abusive animal industry. if no one bought Scottish folds no one would inhumanely breed them.

  • Darlene Lewis
    Darlene Lewis Month ago +2

    Taylor Swift lies, cheats, and steals.

  • dark729jupiter Fortnite

    She spends money on boyfriends and breaks up with her to make a song about it.

  • Gaël des Montagnes Noires

    Does she buy bitcoins?

  • Basaltic Life
    Basaltic Life Month ago +3

    When did rock and metal die?? Slash!! Dave!! Kirk!! Axl!! pls we need y'all

  • Mariela Adorador
    Mariela Adorador Month ago

    Been a fan ever since Love Story... I feel very old

  • Leonard J
    Leonard J Month ago +1

    Hate her

  • Diana Perea
    Diana Perea Month ago +1

    But is she more popular than BTS??

    No hate I’m just joking 🙃

    • DemonX Symmhail
      DemonX Symmhail Month ago

      She was but not now
      Everyone's fame will fade away at some point.

  • hammad shaikh
    hammad shaikh Month ago

    Impactttt 😎

  • Austin Wood
    Austin Wood Month ago +2

    I don’t understand why people like her so much, I’ve never liked her and have always wondered why she is so popular.

  • Bryan
    Bryan Month ago +2

    Selling her soul made her hundreds of millions.

  • Kielates
    Kielates Month ago

    Yeah yeah she’s wonderful and amazing and all... but her cats omg 7:10

  • Mandhan Academy
    Mandhan Academy Month ago +1

    kayle Jenner did better without grammy !

    • Swiftie all the way
      Swiftie all the way 24 days ago

      Mandhan Academy Go water your plants hating on other artists isn’t a good thing to do after your retirement

  • Phant0mNights
    Phant0mNights Month ago +2

    She will pass beyonce if she keeps going the way she is going.

    • Arisha Fatima
      Arisha Fatima 20 days ago

      @John J let's talk about Beyoncé without her husband

    • Phant0mNights
      Phant0mNights Month ago +1

      @John J I wasnt talking about her husband.

    • John J
      John J Month ago +1

      She can't unless if she married a man as successful as Beyonce husband. Beyonce husband is Eminem's idol if you don't know. Eminem alone worth like Taylor Swift but he's old, so he's less successful.

  • Haneesa
    Haneesa Month ago

    Now I can't help but wonder how much Benji would be worth

  • ytubeanon
    ytubeanon Month ago +1

    her cats seem like cold assholes, at least she got a new one that plays and purrs

    • ytubeanon
      ytubeanon Month ago

      lol well cat-master, here's proof that your experience is wrong:
      ME! Behind The Scenes: The Story of Benjamin Button - Taylor Swift

    • Haneesa
      Haneesa Month ago

      Why shouldn't they, they're literally two of the richest pets in the world. And they're adorable, cat's always have an attitude and I'm speaking from experience

  • Saba Sab
    Saba Sab Month ago +1

    Taylor singer never come again

  • Carlos  Gerhardt
    Carlos Gerhardt Month ago +3

    the queen of pop y'all

  • Joshua Bell
    Joshua Bell Month ago

    And this is our business how? Get a whole life, instead of your pathetic attempts to reach for others. Yea. Right. A whole life. Every one of you. #losers #lowlivesnolives #gotohell

  • Rida
    Rida Month ago +1

    *13* tweets

  • Spectrum
    Spectrum Month ago +2

    The narrator sounds like high af.

  • mdb9933
    mdb9933 Month ago +152

    Taylor Swift DID NOT PULL HER ALBUM 1989 OFF OF APPLE MUSIC BECAUSE OF ROYALTY RATES. She did it because Apple Music would not pay anyone, not artist, musicians, producers, sound engineers, etc. for 3 months on any music that was downloaded. Zero is not a rate. Zero is stealing.
    Apple coerced each music label to agree to this through the strength of their market share. Each label then coerced each of their artists to agree to so it was all 'legal'. This would have amounted to the largest theft of content in the name of corporate greed in history by a company that had over $200 billion dollars of cash and cash equivalents on its books.
    Taylor wrote a letter (very polite and nicely worded and so not the letter I would have, written) that shamed Apple into doing the right thing posted it on her blog. Apple was shamed into paying everyone. She has gotten a load of undeserved crap for this by people who get paid to do their jobs but don't think anyone in music ought to be paid for doing their jobs. How many of these same people would ever work at a company for 3 months before they started getting paid? I'm guessing zero.
    She doesn't need the money from the streaming services and can just use them as a discount rack once her albums have sold millions of CDs which is exactly what happened with 1989. She stood up for the value of music and seems to get characterized as greedy for doing it.
    Taylor didn't go to college and corrected Apple's thieving pricing policy despite all the marketing and business Ph.D.'s they have on their payroll. She got an entire industry paid for a quarter of a year! When you consider the history of labor relations and all the strikes and riots that have occurred, this is an outstanding unprecedented accomplishment and I'm tired of it being portrayed as it is only self-serving on Taylor's part.
    For this reason alone, she should be supported even if you don't like her music. Without her, you might not have the music you like.

    • Ali Star
      Ali Star 15 days ago +7

      Thank you!! People call her greedy, I would have done the same thing if I were her.

    • Aafini Kamal
      Aafini Kamal 15 days ago +6

      This is very well written thank u

    • Anaaya miller
      Anaaya miller 24 days ago +5

      thank you!!

  • Mary M
    Mary M Month ago +2

    Taylor makes her money by having a very good PR team.

  • Leah
    Leah Month ago +3

    How Taylor Swift makes her millions - she works lmao

  • sanjeev shaw
    sanjeev shaw Month ago +1

    My queen 🙌

  • lee charlette
    lee charlette Month ago +3

    6:31, of course.

  • Fefe The cat
    Fefe The cat Month ago +2

    She is the best❤❤❤

  • ALisON 's STudIO
    ALisON 's STudIO Month ago +2

    In short she is talented singer, writer and got a great business sense....

  • Maya Khan
    Maya Khan Month ago

    Tmhari maa ko sell krke

    AWE5OMEANT Month ago +3

    So glad I'm a swiftie!

  • Zawlwin Moe
    Zawlwin Moe Month ago +2

    I really love her songs and personality!!wish that more powerful people in the world help poor countries!!it’s not white,black,brow,yellow or natives!In the end ,we all bleed the same colors!!which is Red!

  • Azureb Reez
    Azureb Reez Month ago

    I love her!!!!

  • Melissa Berman
    Melissa Berman Month ago +1

    This video duration is the date that Taylor’s new album will come out