How to order pizza like a lawyer | Steve Reed | TEDxNorthwesternU

  • Published on May 26, 2015
  • Can using law school training improve how you order a pizza? Law Professor Steve Reed believes so.

    Using his expertise as a Clinical Professor of Law at Northwestern Law and as the Assistant Director at the Entrepreneurship Law Center, Steve Reed will demonstrate the benefits (and drawbacks) of legal thinking and analysis when applied to everyday life.
    Steve Reed is a Clinical Professor of Law, the Assistant Director of the Entrepreneurship Law Center, and Co-Director of the JD-MBA Program at Northwestern University School of Law. In the clinical program of the Entrepreneurship Law Center, Reed works with students to represent start-ups, more mature companies and social entrepreneurs in a variety of transactional matters. In the classroom, he teaches Business Associations, Advanced Corporate Law and Mergers & Acquisitions, and co-teaches Entrepreneurship Law. Reed also co-teaches Law and the Entrepreneur, a Massive Open Online Course offered by Northwestern University and Coursera that attracted over 35,000 students worldwide in its first session.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments • 1 940

  • Far from Irrational
    Far from Irrational 14 hours ago

    5 minutes in and this guy has said nothing

  • Juan Zuniga
    Juan Zuniga Day ago

    Easy don't pay for it

  • Turtle Jake
    Turtle Jake 4 days ago

    Take a shot every time he says lawyer

  • Webberjo
    Webberjo 5 days ago

    I was drawn in with the pizza story and the topic of the video, but 3 minutes in I had to check the comments to see if this was going anywhere. Glad I did since I've now saved myself from watching the other 13 minutes.

  • Todd Weidler
    Todd Weidler 5 days ago

    Ok I’ve changed my mind. Some people do deserve to be bullied.

  • Paulo m
    Paulo m 6 days ago

    What a terrible pizza place to eat at Ow, and a boring talk...

  • Bri Danielle
    Bri Danielle 9 days ago

    Tough crowd

  • kingfin
    kingfin 14 days ago

    the one true benefit of going to law school

  • free smiles
    free smiles 14 days ago +1

    That was painful.

  • free smiles
    free smiles 14 days ago

    Yeah that's not how business works. anywhere.

  • Edward Man
    Edward Man 16 days ago

    More specifically, chickens actually live in coops.

  • lilljgrl94
    lilljgrl94 17 days ago

    Not a fan of this guys pants, videos kinda boring but those pants do not work at all. Plus they should have been ironed, way too many wrinkles

  • Huan Zhang
    Huan Zhang 20 days ago +1

    First time I’ve been bored to death by a ted talk

  • uzielperez2002
    uzielperez2002 21 day ago +1

    Worst Ted talk I've ever heard. Boring af. Never thought I would say that about a Ted talk :(

  • Kevin Fritsch
    Kevin Fritsch 23 days ago

    So since seersucker refers to a suit fabric, I'm assuming that means he's trying to mean higher class?

  • necrosi nera
    necrosi nera 24 days ago

    the only real pizza is italian... sorry people, if you haven't eat a pizza in italy than you never tasted a real pizza.

  • nikos steb
    nikos steb 25 days ago

    In Greece they would call you an αχυτος κατσαπλιας

  • Manav Chauhan
    Manav Chauhan 25 days ago +1

    How did this video end up on TED???????

  • Patrick Warn
    Patrick Warn 26 days ago

    What an awful sounding, arrogant pizza place.
    You make pizza. It takes 15 minutes to cook a pie.


    I give up..

  • Plato Emerson
    Plato Emerson Month ago

    Bert's Place has a new rule: No Lawyers.

  • meaghen
    meaghen Month ago

    idk why i liked listening to this rant

  • ilmu011
    ilmu011 Month ago

    4 minutes in and lost me, buddy. You just don't speak of anything of substance.

  • Eric
    Eric Month ago

    Pat yourself on the back buddy, you're abnormal and know better than everyone else. Tedx seems to be full of these assholes.

  • luke allan
    luke allan Month ago +1

    i was having trouble sleepi... zzz

  • Some Girl :D
    Some Girl :D Month ago


  • Federico Magnani
    Federico Magnani Month ago

    Burt's just sound like an awful place.
    Pizza should be just easy and intuitive.

  • The Laughing Pro
    The Laughing Pro Month ago +2

    He managed to say absolute bollox for minutes and be on Ted talks

  • Craig Ullman
    Craig Ullman Month ago

    he realy likes rules alot lol what a week non thinker! he needs rules to follow to make himself feel safe

  • Lawsuit Productions
    Lawsuit Productions Month ago +2

    This video was worth it. Why? The comments. Kept me entertained for the whole video. Basically boils down to "I can make money off of people who don't follow inconvenient rules that don't help anyone except my wallet. Not that he's particularly money-grubbing, but who else is convinienced by these rules? Horribly flawed legal system and people like this perpetrate it. I tried watching this before bed (because apparently watching TEDx before bed is a good idea) and guess who is awake now.

    • Lawsuit Productions
      Lawsuit Productions Month ago

      Screencapped over a dozen of your comments though. You guys are gold :)

  • Hasan Kisaboyun
    Hasan Kisaboyun Month ago

    Shut up and eat your f****** pizza!

  • Kevin M
    Kevin M Month ago

    Listened up to 11:50 and cannot any longer. Oh and what most others are saying about Burt's Place (terrible place to eat), I suspect is true. I am not calling one day in advance for Pizza. And I'm definitely not doing that for non-authentic pizza. Who and where does that company think they are? Certainly not Naples.
    Stop giving people an excuse to be rude. Rules followed or not does not justify yelling at customers or disrespecting them. And if I want another piece of food, which I AM PAYING FOR, dammit keep your hands off my server. I'll do it myself, when I want. This guy and that restaurant are full of themselves.
    --The Barbarian (10:50)

  • peter haitch
    peter haitch Month ago +2

    5 minutes in and he hasnt really said anything , thiis is just like a lawyer - takes your money and tries to lose you in gibberish

  • Adam Gregoire
    Adam Gregoire Month ago


  • gIossy things
    gIossy things Month ago

    *3 am*

  • MyTech
    MyTech Month ago

    Chickens are not terrified birds, they are shrunken velociraptors. Mine walk around the cars in the driveway all the time, even when the cars are moving. I've seen them surround wild rabbits like a gang and attack small rodents. Ducks are terrified birds, yet they still cross the road. Both will immediately run for cover if an eagle flys over, they know quite well what is and isn't a natural predator.

  • Armin ah
    Armin ah Month ago

    Okay so lawyers are half gods.

  • jamesblunt006
    jamesblunt006 Month ago +1

    I want 16 minutes of my life back.


    Take a shot every time you hear the word "rules"

  • Frank Stain
    Frank Stain Month ago +1

    creepy snoob. not funny. strange and creepy

  • S.E.T .T
    S.E.T .T Month ago


  • °
    ° Month ago

    What a stuck up nozz-bag! 9k 👎🏼 is not nearly enough in my eyes. Horrid talk.
    *DON'T WASTE 16mins 15secs OF YOUR LIFE ON THIS TALK!* Go have a sh!t instead, or maybe rearrange the photo frames around the house.

  • pAceMaker
    pAceMaker Month ago

    This isn't a lawyer thing... it's common sense...

  • rosstafarite
    rosstafarite Month ago

    and I guess this guy is some lawyer?

  • Peter Brennan
    Peter Brennan Month ago

    Bert's? Never. Personal checks? Are you kidding?

  • Matthew Khoury
    Matthew Khoury Month ago

    If pizza was a human, this guy would be a pineapple pizza

    NOTMYNAME Month ago

    I enjoy thinking like a lawyer but that doesn't make this presentation any better.

  • What's My name
    What's My name Month ago


  • Pulkit Agrawal
    Pulkit Agrawal 2 months ago

    What the layered fuxk

  • S A D M O Y
    S A D M O Y 2 months ago +1

    16mins tutorial for lawyers on how to order pizza.

  • The Fasco
    The Fasco 2 months ago

    I'm not sure if I agree. The speaker seems to be correlating the structure of the law with intrinsic human interactions towards the end of his talk (relationships). I understand that we all build off of what we learn and know, just as an engineer may explain the Burt's metaphor in terms of an internal combustion engine for example, but it all feels so rigid, boring and latticed that, in my opinion, removes the nature of human interaction...
    And plus, laws and rules are creations of our own minds, collectively. But the type of "rules" that he is mentioning in regards to relationships can change massively between social circles and environments.
    "Building" on top of these makes two very different structures

  • Wake Boarder
    Wake Boarder 2 months ago

    He is the only one in this planet who orders food a day before and Burp needs to change his jurisdiction.

  • Tom1996
    Tom1996 2 months ago

    Not a single joke landed

  • Mark Ridgway
    Mark Ridgway 2 months ago

    Sounds like a terrible pizza business

  • sievepen
    sievepen 2 months ago

    chickens don't always live in pens... and they can be ferocious. Have you met a feral chicken? Those chicks be cray cray

  • Hello from David
    Hello from David 2 months ago

    I've tried about 10 of these talks so far and have rarely lasted the whole video. They all seem like there is something missing. Nothing remarkable ever gets said. It is almost a skill in itself to do this time after time. I lasted 6 minutes with this one and didn't care any more.

  • Sarah Teoh
    Sarah Teoh 2 months ago

    good encapsulation of legal thinking in practical life. Been looking for something like this. Thanks for sharing!

  • Nishant Jakhad
    Nishant Jakhad 2 months ago

    So verbose. Hardly funny or even educative.

  • Er PaBlEtOr
    Er PaBlEtOr 2 months ago

    I hope that pizza place goes out of business

  • ToddtheExploder
    ToddtheExploder 2 months ago +1

    His outfit covers all four requisites for a woman’s wedding trousseau. Presumably, it’s the trousers that were borrowed.

      NOTMYNAME Month ago

      This comment won't get enough love.

  • ToddtheExploder
    ToddtheExploder 2 months ago

    How did he possibly say to himself, “Yeah, these pants look great with this jacket” ? Sheesh.

  • Brittany Sparkman
    Brittany Sparkman 2 months ago

    Im not following any of this...

  • Logan Cressler
    Logan Cressler 2 months ago

    How bout this. I ask for the check and pay my bill when I am ready to leave. You wont give it to me? I walk out. What are you going to do, call the cops? I asked for the bill, tried to pay honestly, and you refused to take my money. Thats on you.

  • Kevin Tatum
    Kevin Tatum 2 months ago

    Too long, did not listen.

  • thorjelly
    thorjelly 2 months ago

    I feel like this person's point is to make the restaurant seem like it's run by a bunch of assholes, but then slowly peel back the layers as to why they aren't assholes and it's perfectly okay if you just follow their rules, but most people in the comment section just got stuck on 'they're run by a bunch of assholes' part without listening to the rest, lol. I mean, even if he didn't put it into that exact word, it's just a reservation-only restaurant. And I am pretty sure most of us are OK with the concept of a reservation-only restaurant? He just didn't present it that way to make a point that most people seemed to have missed. And it's also perfectly normal for some restaurants to be cash only. I regularly go to a cash only diner, and I wouldn't think it'd be the owners that'd be the assholes if a customer got into an argument with them about it.

  • Suitov
    Suitov 2 months ago

    This is how I think anyway. I suspect neurotype is involved.

  • Vnitro
    Vnitro 2 months ago

    Yeah mind your own business nerd

  • Diannako1
    Diannako1 2 months ago

    pointless talk. don't watch it. save yourself a time.

  • Betty Hancock
    Betty Hancock 2 months ago

    Sometimes ted talks are profound and introspective............... this was not one of those times

  • Maran L
    Maran L 2 months ago +1

    Bet you liked the WALNUT SAUCE!!

  • Eren Erden
    Eren Erden 2 months ago +3

    This is a bad talk

  • Ignacio Ceja
    Ignacio Ceja 2 months ago

    Dam I'm so annoyed, sorry

  • bstlybengali
    bstlybengali 2 months ago

    all you people who are giving NEGATIVE COMMENTS...i agree. damn

  • Katharina vom Dach
    Katharina vom Dach 2 months ago

    i think he might be not only a layer but as well on the spectrum .. and only, because i have an antenna for „my kind“.. haha. thx for this ted talk. fun to watch.

  • Bean
    Bean 2 months ago

    Lip smacking was so goddamn annoying

  • M Tomo
    M Tomo 2 months ago


  • Joey Dunn
    Joey Dunn 2 months ago


  • Racey Stains
    Racey Stains 2 months ago

    I just want a layer of cheese.

  • wicked ghoul
    wicked ghoul 2 months ago

    What I learned from this video; Go anywhere but Burt's.

  • Alex Perez
    Alex Perez 2 months ago

    Wow, this is literally the only American I've ever heard of who pronounces the name "Montreal" more or less the way Montrealers do. Well done!

  • Brandon Lane
    Brandon Lane 2 months ago

    Ted talks have become useless. RIP

  • Sam Stevens
    Sam Stevens 2 months ago

    Brutal. When you speak analytically regarding your past relationships in legal terms, guess who gets pushed out the door first in the Zombie Apocalypse. Or your jurisdiction got changed.

  • Sour Gummy Worms
    Sour Gummy Worms 2 months ago

    At what point does he order pizza like a lawyer 😂😂

  • Rene B
    Rene B 2 months ago

    Lawyers & humor.

  • Soggy Android
    Soggy Android 2 months ago

    I wonder how many people dine and dash because they won't let them pay their bill

  • cheeseman
    cheeseman 2 months ago

    I wanna hear the one about how to load a dishwasher.

  • lynn
    lynn 2 months ago

    6.38, I am out of here.

  • lynn
    lynn 2 months ago

    OmG, get to the point, if you have one that is. 55.9

  • MrTacoSr
    MrTacoSr 2 months ago

    Burt's sounds like a shite front for a russian mafia

  • K Repta
    K Repta 2 months ago


  • Maggie Mothe
    Maggie Mothe 2 months ago

    High on life... And marijuana

  • Hopno Busi
    Hopno Busi 2 months ago

    Worst Ted talk ever. And I usually love these talks. .this one was really not good

  • Sigmund Hoenigsberg
    Sigmund Hoenigsberg 2 months ago

    Burt's, wherever that joint is, is now engraved in my mind as the last place to go to.

  • Sith Lord Dread
    Sith Lord Dread 2 months ago

    I feel let down....It was like a beat building up to a sick bass drop but there was no dropping of the bass....moral of the story change your jurisdiction from this video to another....go watch Neeb's Gaming they are freggin hilarious!!

  • Nic Zabel
    Nic Zabel 3 months ago +113

    This is irrelevant to the video but I just wanted to let everyone know that I got the entire LEGO movie as my ad

  • red prism
    red prism 3 months ago

    Screw this guy and burts

  • awesome djman
    awesome djman 3 months ago +1

    Ted talks are usually inspiring, but this, this is my least favorite Ted talk
    Like if you agree👍

  • awesome djman
    awesome djman 3 months ago

    Ohh man, yeah, don't waste your time watching- I didn't like what this guy was saying. Instead of fixing his act and facing it like a man and dealing with hard times he "changed jurisdiction" it's ridiculous. I wouldn't listen to this guy about morals or anything like that.

  • HiBrian
    HiBrian 3 months ago +1

    Main idea of this video: Burt's is a horrible place to ever go to and you shouldn't ever go there.

  • Golden Gryphon
    Golden Gryphon 3 months ago

    Loved this! As an exercise in critical thinking, something terribly missed by the upcoming generation, this was a fantastic talk about how to figure out what you need to do to get what you want - negotiation, research, following established rules, and even understanding the problem fully. Thank you for putting this talk up. You reminded me why I get along with some, and irritate other, lawyers.