How to order pizza like a lawyer | Steve Reed | TEDxNorthwesternU

  • Published on May 26, 2015
  • Can using law school training improve how you order a pizza? Law Professor Steve Reed believes so.

    Using his expertise as a Clinical Professor of Law at Northwestern Law and as the Assistant Director at the Entrepreneurship Law Center, Steve Reed will demonstrate the benefits (and drawbacks) of legal thinking and analysis when applied to everyday life.
    Steve Reed is a Clinical Professor of Law, the Assistant Director of the Entrepreneurship Law Center, and Co-Director of the JD-MBA Program at Northwestern University School of Law. In the clinical program of the Entrepreneurship Law Center, Reed works with students to represent start-ups, more mature companies and social entrepreneurs in a variety of transactional matters. In the classroom, he teaches Business Associations, Advanced Corporate Law and Mergers & Acquisitions, and co-teaches Entrepreneurship Law. Reed also co-teaches Law and the Entrepreneur, a Massive Open Online Course offered by Northwestern University and Coursera that attracted over 35,000 students worldwide in its first session.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments • 1 878

  • Wolf Life
    Wolf Life Day ago

    Why did the chicken cross the road is an anti joke, fun fact

  • Craig Hamilton
    Craig Hamilton 2 days ago

    It irritated me each time he stopped to swallow so over exaggeratedly

  • ticks4ticks4
    ticks4ticks4 4 days ago +1

    May I ask, where is your analysis of "Where to stand in line in Costco?" .

  • Doyle Sinclair
    Doyle Sinclair 6 days ago

    I made it 4:36 into this video and asked myself, why am I listening to this BORING talk. . .I couldn't care less about lawyers, and I know how to order pizza.

  • Pubg
    Pubg 7 days ago

    Video starts at 8:26 😐🙄

  • Pubg
    Pubg 7 days ago

    Does he print counterfeit money?

  • snarzobarzo
    snarzobarzo 8 days ago

    as a lawyer I will now sue u like a lawyer for wasting my valuable time on this shite

  • George Andrews
    George Andrews 11 days ago

    How to order pizza like a lawyer: Let the paralegal do it...

  • Baba Sikander
    Baba Sikander 11 days ago

    This talk is interesting as ordering a pizza.

  • Dillon
    Dillon 12 days ago

    This dude thinks hes the most perfect human being lol

  • ryudragonlord1
    ryudragonlord1 12 days ago +1

    Everyone is completely missing his message in the comments. He is trying to convey the fact that every business or establishment has rules in place and if you want a good experience with your chosen establishment you need to follow their rules. Not that Bert's pizza is the best place to get a slice.

  • John Saf
    John Saf 14 days ago

    So, i should behave exactly like they want in order to eat there.
    At least i know where to not go.

  • Vimala Dava
    Vimala Dava 14 days ago

    Lawyer are bullshitters......this guy looks like king of bullshitters😆

  • Im GaLeTo4S
    Im GaLeTo4S 16 days ago

    Me: 1 more video and then I'll complete my homework
    *_5 weird TVclip hours later:_*

  • Nessa Ortiz
    Nessa Ortiz 17 days ago +2

    I'm 1/3 of the way through his speach and I'm beginning to feel sluggish. Omg can u imagine a first date with him? Lol

  • Morokiin
    Morokiin 17 days ago

    Sounds like Burt's is a pretty awful place. I'm not about to order my pizza a day in advance. It's pizza.
    Is it delivery? No, it's Digiorno, go home Burt.

  • The Great Milenko
    The Great Milenko 18 days ago

    And everyone is supposed to know that nyet means no in Russian?

  • Suhail Murtaza
    Suhail Murtaza 22 days ago

    B O R I N G

  • Beejay Swifter
    Beejay Swifter 27 days ago

    OMG. I just found out I think like a lawyer. Not sure that's entirely a good thing. Hmm.

  • V1ctor
    V1ctor 28 days ago

    Why 10k dislikes?...

  • skulk99fox
    skulk99fox Month ago

    Worst ever TED combined with worst ever YOU-TUBE.

  • JH
    JH Month ago

    Wow I would NEVER sign a drag-along agreement...

    • JH
      JH Month ago

      Nor would I ever go to Burt's...

  • FullArmor OfGod
    FullArmor OfGod Month ago

    WHAT THE FUK this was the biggest waste of time in my life

  • Dale Robinson
    Dale Robinson Month ago

    Definitely a lawyer...I’m 8 minutes in and he still really hasn’t said anything...

  • Jack Wong
    Jack Wong Month ago

    We can all admit that the analogy of a lawyer is bs. Thinking in an entrepreneurial manner is much better in this situation

  • Chris Blananas2
    Chris Blananas2 Month ago

    Let's see how I got here...
    Oh that's right I don't know.
    Not interested in lawyers at all,
    And believe it or not never eaten pizza in my entire life.
    But here I am watching for 16 minutes.

  • Candy Corn
    Candy Corn Month ago

    To summerize, it's just another boring talk and completely derailed from it's original subject.

  • Vitor Raimundo
    Vitor Raimundo Month ago

    Well, not going to Bert's anytime soon

  • Lucky Pup
    Lucky Pup Month ago

    Ok guys calm down, it’s just a Ted talk, he was just expressing what he thought. Not need to swear about that k?😉😉😉

  • Hiram Abiff
    Hiram Abiff Month ago


  • Unicorn Voice
    Unicorn Voice Month ago

    This has litteraly been how I think since I was like 5😂

  • Matthew Villedieu
    Matthew Villedieu Month ago

    how to order pizza like a lawyer:
    1) go to pizzeria
    2) order the pepperoni large with pineapple
    there I just saved you 16.5 minutes

    • Simon opdebeeck
      Simon opdebeeck Month ago

      Matthew Villedieu well no, because people can argue that real pizza doesnt have pineapple, and of course, it doesnt matter if you like it, but it might make a technical diference. So then, by the “rules” you may not be allowed to do that. So to be safe, you should just order a Margherita or a Quatro Fromagi. No one’s gonna argue that those arent pizza, so you’re exactly following all the rules

  • Death-NVK3
    Death-NVK3 2 months ago

    I bet this pizza place is out of business now.

  • Abdul Reflectt
    Abdul Reflectt 2 months ago

    aren't the personal rules(not rights) just ego?

  • Arthur
    Arthur 2 months ago

    Like me or not, I liked the talk and how he explained things

  • Eric Stasiak
    Eric Stasiak 2 months ago

    I wish personal lives were as clean cut and dry the way this guy talks.

  • bOyB aNiMaT
    bOyB aNiMaT 2 months ago

    Anyone else notice he tried so hard to make everyone from the start and gave up because he wasnt funny?

  • HealthyAndrew
    HealthyAndrew 2 months ago

    He needs to drink water or at least know when to pause and swallow. He keeps HARD Swallowing with a dry mouth because he’s talking beyond the point he’s supposed to swallow and he gets out of breath and has to hard swallow which cuts off his sentences .

  • Joseph Simpson
    Joseph Simpson 2 months ago

    We get it, you’re a lawyer!

  • XXXBojackKillerXXX
    XXXBojackKillerXXX 2 months ago +1

    Alot of people seem to overlook the actual message of the talk because they got bored half way through.Basically he uses thinking as a lawyer as a framework to get you to view life in a different way that can be beneficial in many aspects of you life as he starts to go into at 11:30

  • Jack Donegan
    Jack Donegan 2 months ago

    Other people say this is boring, I find this very intriguing.

  • Roni N
    Roni N 2 months ago

    Got bored to death by 3 minutes.

  • Vincent Roireau-Minville
    Vincent Roireau-Minville 2 months ago +1

    Not.... not a good video

  • The Nech
    The Nech 2 months ago

    lost me after a couple minutes. Just lost my interest.

  • irv DOUCET
    irv DOUCET 2 months ago

    the guy is imploring people to stop stumbling around in life, pause and do a little thinking. the "change jurisdiction" analogy applied to a bad relationship was hilarious. skip Burt the charlatan's place and go a bit further down Lincoln to China Chef. Excellent Chinese and won't break the bank

  • irv DOUCET
    irv DOUCET 2 months ago

    Burt's Pizza in Morton Grove. Hey Steve-o stick to lawyering, Burt's is the most hyped and horrible pizza on God's good earth

  • Charlene Reames
    Charlene Reames 2 months ago

    Burt’s is a metaphor, y’all. It’s not about actually buying pizza. He’s trying to show how lawyers think differently than non-lawyers

  • Hrisi Bl
    Hrisi Bl 2 months ago

    This was a spot on expose, I think, and I may or may not be a little bit biased here as a law student, but this type of analytical thinking has immensely improved my life. It all comes down to understanding that thing in life, events, processes, people are governed by rules and there's thought behind those rules and should be respected, although it might not always be obvious. And no one is obligated to sit you down and explain them to you if you haven't put in a little bit of effort to show you care. And on the other hand, each and every one of us also has a set of rules, but most haven't ordered them neatly and so are having a harder time explaining how they want to move about in their surrounding. Once we do, things become simple - your rules are compatible with the surrounding or aren't, and if they aren't you change one of the two variables until you find balance.

  • David Monaldo
    David Monaldo 2 months ago

    Wtf is he talking about

  • silverback1017
    silverback1017 2 months ago

    This is bad advertising for Burt's, I don't think I ever want to go there. You have a group of, let's say 8, and you have to know everyone's order a day or so before you go!?!?

  • Anon Ymous
    Anon Ymous 2 months ago

    Just sounds to me like Burt might have some genuine autism.

  • Far from Irrational
    Far from Irrational 3 months ago

    5 minutes in and this guy has said nothing

  • Juan Zuniga
    Juan Zuniga 3 months ago

    Easy don't pay for it

  • Turtle Jake
    Turtle Jake 3 months ago

    Take a shot every time he says lawyer

  • Webberjo
    Webberjo 3 months ago

    I was drawn in with the pizza story and the topic of the video, but 3 minutes in I had to check the comments to see if this was going anywhere. Glad I did since I've now saved myself from watching the other 13 minutes.

  • Todd Weidler
    Todd Weidler 3 months ago

    Ok I’ve changed my mind. Some people do deserve to be bullied.

  • Paulo m
    Paulo m 3 months ago

    What a terrible pizza place to eat at Ow, and a boring talk...

  • Bri Danielle
    Bri Danielle 3 months ago

    Tough crowd

  • free smiles
    free smiles 3 months ago +1

    That was painful.

  • free smiles
    free smiles 3 months ago

    Yeah that's not how business works. anywhere.

  • Edward Man
    Edward Man 3 months ago

    More specifically, chickens actually live in coops.

  • lilljgrl94
    lilljgrl94 3 months ago

    Not a fan of this guys pants, videos kinda boring but those pants do not work at all. Plus they should have been ironed, way too many wrinkles

  • Huan Zhang
    Huan Zhang 3 months ago +1

    First time I’ve been bored to death by a ted talk

  • uzielperez2002
    uzielperez2002 3 months ago +1

    Worst Ted talk I've ever heard. Boring af. Never thought I would say that about a Ted talk :(

  • Kevin Fritsch
    Kevin Fritsch 3 months ago

    So since seersucker refers to a suit fabric, I'm assuming that means he's trying to mean higher class?

  • necrosi nera
    necrosi nera 3 months ago

    the only real pizza is italian... sorry people, if you haven't eat a pizza in italy than you never tasted a real pizza.

  • nikos steb
    nikos steb 3 months ago

    In Greece they would call you an αχυτος κατσαπλιας

  • Manav Chauhan
    Manav Chauhan 3 months ago +1

    How did this video end up on TED???????

  • Patrick Warn
    Patrick Warn 3 months ago

    What an awful sounding, arrogant pizza place.
    You make pizza. It takes 15 minutes to cook a pie.

    JESSE VERNON WHEELER 4 months ago

    I give up..

  • Plato Emerson
    Plato Emerson 4 months ago

    Bert's Place has a new rule: No Lawyers.

  • danielle
    danielle 4 months ago

    idk why i liked listening to this rant

  • ilmu011
    ilmu011 4 months ago

    4 minutes in and lost me, buddy. You just don't speak of anything of substance.

  • Eric
    Eric 4 months ago

    Pat yourself on the back buddy, you're abnormal and know better than everyone else. Tedx seems to be full of these assholes.

  • luke allan
    luke allan 4 months ago +2

    i was having trouble sleepi... zzz

  • Some Girl :D
    Some Girl :D 4 months ago


  • Federico Magnani
    Federico Magnani 4 months ago

    Burt's just sound like an awful place.
    Pizza should be just easy and intuitive.

  • The Laughing Pro
    The Laughing Pro 4 months ago +2

    He managed to say absolute bollox for minutes and be on Ted talks

  • Craig Ullman
    Craig Ullman 4 months ago

    he realy likes rules alot lol what a week non thinker! he needs rules to follow to make himself feel safe

  • Lawsuit Productions
    Lawsuit Productions 4 months ago +2

    This video was worth it. Why? The comments. Kept me entertained for the whole video. Basically boils down to "I can make money off of people who don't follow inconvenient rules that don't help anyone except my wallet. Not that he's particularly money-grubbing, but who else is convinienced by these rules? Horribly flawed legal system and people like this perpetrate it. I tried watching this before bed (because apparently watching TEDx before bed is a good idea) and guess who is awake now.

    • Lawsuit Productions
      Lawsuit Productions 4 months ago

      Screencapped over a dozen of your comments though. You guys are gold :)

  • Hasan Kisaboyun
    Hasan Kisaboyun 4 months ago

    Shut up and eat your f****** pizza!

  • Kevin M
    Kevin M 4 months ago

    Listened up to 11:50 and cannot any longer. Oh and what most others are saying about Burt's Place (terrible place to eat), I suspect is true. I am not calling one day in advance for Pizza. And I'm definitely not doing that for non-authentic pizza. Who and where does that company think they are? Certainly not Naples.
    Stop giving people an excuse to be rude. Rules followed or not does not justify yelling at customers or disrespecting them. And if I want another piece of food, which I AM PAYING FOR, dammit keep your hands off my server. I'll do it myself, when I want. This guy and that restaurant are full of themselves.
    --The Barbarian (10:50)

  • peter haitch
    peter haitch 4 months ago +3

    5 minutes in and he hasnt really said anything , thiis is just like a lawyer - takes your money and tries to lose you in gibberish

    • Metro Runner
      Metro Runner 2 months ago

      I'm ten minutes in and I cant figure out when he continues with the story

  • Adam Gregoire
    Adam Gregoire 4 months ago


  • m a r t a r y u k h
    m a r t a r y u k h 4 months ago

    *3 am*

  • MyTech
    MyTech 4 months ago

    Chickens are not terrified birds, they are shrunken velociraptors. Mine walk around the cars in the driveway all the time, even when the cars are moving. I've seen them surround wild rabbits like a gang and attack small rodents. Ducks are terrified birds, yet they still cross the road. Both will immediately run for cover if an eagle flys over, they know quite well what is and isn't a natural predator.

  • Armin ah
    Armin ah 4 months ago

    Okay so lawyers are half gods.

  • jamesblunt006
    jamesblunt006 4 months ago +1

    I want 16 minutes of my life back.

    COOLSUAVESHIT 4 months ago

    Take a shot every time you hear the word "rules"

  • Frank Stain
    Frank Stain 4 months ago +1

    creepy snoob. not funny. strange and creepy

  • S.E.T .T
    S.E.T .T 4 months ago


  • °
    ° 4 months ago

    What a stuck up nozz-bag! 9k 👎🏼 is not nearly enough in my eyes. Horrid talk.
    *DON'T WASTE 16mins 15secs OF YOUR LIFE ON THIS TALK!* Go have a sh!t instead, or maybe rearrange the photo frames around the house.

  • pAceMaker
    pAceMaker 4 months ago

    This isn't a lawyer thing... it's common sense...

  • rosstafarite
    rosstafarite 4 months ago

    and I guess this guy is some lawyer?

  • Peter Brennan
    Peter Brennan 4 months ago

    Bert's? Never. Personal checks? Are you kidding?

  • Matthew Khoury
    Matthew Khoury 5 months ago

    If pizza was a human, this guy would be a pineapple pizza

    NOTMYNAME 5 months ago

    I enjoy thinking like a lawyer but that doesn't make this presentation any better.

  • What's My name
    What's My name 5 months ago


  • Pulkit Agrawal
    Pulkit Agrawal 5 months ago

    What the layered fuxk

  • S A D M O Y
    S A D M O Y 5 months ago +1

    16mins tutorial for lawyers on how to order pizza.