How to order pizza like a lawyer | Steve Reed | TEDxNorthwesternU

  • Published on May 26, 2015
  • Can using law school training improve how you order a pizza? Law Professor Steve Reed believes so.

    Using his expertise as a Clinical Professor of Law at Northwestern Law and as the Assistant Director at the Entrepreneurship Law Center, Steve Reed will demonstrate the benefits (and drawbacks) of legal thinking and analysis when applied to everyday life.
    Steve Reed is a Clinical Professor of Law, the Assistant Director of the Entrepreneurship Law Center, and Co-Director of the JD-MBA Program at Northwestern University School of Law. In the clinical program of the Entrepreneurship Law Center, Reed works with students to represent start-ups, more mature companies and social entrepreneurs in a variety of transactional matters. In the classroom, he teaches Business Associations, Advanced Corporate Law and Mergers & Acquisitions, and co-teaches Entrepreneurship Law. Reed also co-teaches Law and the Entrepreneur, a Massive Open Online Course offered by Northwestern University and Coursera that attracted over 35,000 students worldwide in its first session.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments • 1 803

  • Betty Hancock
    Betty Hancock Day ago

    Sometimes ted talks are profound and introspective............... this was not one of those times

  • Maran L
    Maran L Day ago +1

    Bet you liked the WALNUT SAUCE!!

  • Eren Erden
    Eren Erden 2 days ago

    This is a bad talk

  • Ignacio Ceja
    Ignacio Ceja 3 days ago

    Dam I'm so annoyed, sorry

  • bstlybengali
    bstlybengali 3 days ago

    all you people who are giving NEGATIVE COMMENTS...i agree. damn

  • Katharina vom Dach
    Katharina vom Dach 3 days ago

    i think he might be not only a layer but as well on the spectrum .. and only, because i have an antenna for „my kind“.. haha. thx for this ted talk. fun to watch.

  • Bean
    Bean 5 days ago

    Lip smacking was so goddamn annoying

  • M Tomo
    M Tomo 6 days ago


  • Joey Dunn
    Joey Dunn 6 days ago


  • Kenneth Henderson
    Kenneth Henderson 7 days ago

    I just want a layer of cheese.

  • wicked ghoul
    wicked ghoul 7 days ago

    What I learned from this video; Go anywhere but Burt's.

  • Alex Perez
    Alex Perez 8 days ago

    Wow, this is literally the only American I've ever heard of who pronounces the name "Montreal" more or less the way Montrealers do. Well done!

  • Brandon Lane
    Brandon Lane 8 days ago

    Ted talks have become useless. RIP

  • Sam Stevens
    Sam Stevens 8 days ago

    Brutal. When you speak analytically regarding your past relationships in legal terms, guess who gets pushed out the door first in the Zombie Apocalypse. Or your jurisdiction got changed.

  • Sour Gummy Worms
    Sour Gummy Worms 8 days ago

    At what point does he order pizza like a lawyer 😂😂

  • Rene B
    Rene B 8 days ago

    Lawyers & humor.

  • Soggy Android
    Soggy Android 9 days ago

    I wonder how many people dine and dash because they won't let them pay their bill

  • cheeseman
    cheeseman 9 days ago

    I wanna hear the one about how to load a dishwasher.

  • lynn
    lynn 9 days ago

    6.38, I am out of here.

  • lynn
    lynn 9 days ago

    OmG, get to the point, if you have one that is. 55.9

  • MrTacoSr
    MrTacoSr 10 days ago

    Burt's sounds like a shite front for a russian mafia

  • K Repta
    K Repta 10 days ago


  • Maggie Mothe
    Maggie Mothe 12 days ago

    High on life... And marijuana

  • Hopno Busi
    Hopno Busi 12 days ago

    Worst Ted talk ever. And I usually love these talks. .this one was really not good

  • Sigmund Hoenigsberg
    Sigmund Hoenigsberg 12 days ago

    Burt's, wherever that joint is, is now engraved in my mind as the last place to go to.

  • Sith Lord Dread
    Sith Lord Dread 14 days ago

    I feel let down....It was like a beat building up to a sick bass drop but there was no dropping of the bass....moral of the story change your jurisdiction from this video to another....go watch Neeb's Gaming they are freggin hilarious!!

  • Oh No
    Oh No 18 days ago +2

    This is irrelevant to the video but I just wanted to let everyone know that I got the entire LEGO movie as my ad

  • red prism
    red prism 20 days ago

    Screw this guy and burts

  • awesome djman
    awesome djman 20 days ago +1

    Ted talks are usually inspiring, but this, this is my least favorite Ted talk
    Like if you agree👍

  • awesome djman
    awesome djman 20 days ago

    Ohh man, yeah, don't waste your time watching- I didn't like what this guy was saying. Instead of fixing his act and facing it like a man and dealing with hard times he "changed jurisdiction" it's ridiculous. I wouldn't listen to this guy about morals or anything like that.

  • HiBrian
    HiBrian 20 days ago +1

    Main idea of this video: Burt's is a horrible place to ever go to and you shouldn't ever go there.

  • Golden Gryphon
    Golden Gryphon 20 days ago

    Loved this! As an exercise in critical thinking, something terribly missed by the upcoming generation, this was a fantastic talk about how to figure out what you need to do to get what you want - negotiation, research, following established rules, and even understanding the problem fully. Thank you for putting this talk up. You reminded me why I get along with some, and irritate other, lawyers.

  • Fırat Ceylan
    Fırat Ceylan 21 day ago

    Worst one I've seen. Woa.

  • Claire Livingston
    Claire Livingston 22 days ago

    I knew they were going to set up the company in Delaware solely because of the following Lil Dicky lyric from "Save Dat Money":
    "I'm out in Cali, why the f*** my company in Delaware?" and when I first heard it I looked up why Lil Dicky would have a company in Delaware when he's out in Cali.

  • One Two
    One Two 22 days ago

    How to order pizza line an engineer:
    1. Call pizza hut (because unlike Dominos they carry mountain dew).
    2. Order Pizza
    3. Get back to coding or watching youtube.

  • G Z
    G Z 23 days ago

    Talk about over analysing the most everyday mundane tasks. 'It sounds overly analytical...' he it's right there.

  • Zach Brannigan
    Zach Brannigan 23 days ago

    All I learned from this is that Burt sucks at business

  • Cobba Mooney
    Cobba Mooney 23 days ago

    This mans pants are very distracting to me. The khaki/green/yuk colour really does not blend well with the rest of the set.
    He is quite chatismatic but the pants are really bothering.
    Please, next time (if there is a next time) wear a darker pant that matches better.
    Edit: the colour of his pants may be deemed 'mustard'.
    Thank you.

    NAK3DxSNAKE 24 days ago

    TED. Stop these kind of talks. I wonder about the validity of everything I've ever heard from TED now.

  • Joel Love
    Joel Love 24 days ago

    How to think like a lawyer. Take copious amounts of adderall before puberty. No offence. Just sticking to the facts.

  • Roaming Thereal
    Roaming Thereal 26 days ago

    If the title of this video was "How to launder money without the hassle of running a restaurant." I would be so much less pissed off.

  • Roaming Thereal
    Roaming Thereal 26 days ago

    Using his expertise as a Clinical Professor of Law at Northwestern Law and as the Assistant Director at the Entrepreneurship Law Center, Steve Reed will demonstrate..... zzzzzzzzzzzzzzzzzz No. No he won't.

  • Kyosai
    Kyosai 26 days ago

    How to order pizza like a pretentious nerd

  • Christian Roper
    Christian Roper 27 days ago

    Most boring Ted talk ever...

  • Crimson Kng
    Crimson Kng 27 days ago

    Hi ... um ... I'd like to order a pizza to go and no anchovies ...

  • fallon driade
    fallon driade 27 days ago

    8:55 to 11:38 is where he talks about how to order the pizza

  • e
    e 27 days ago

    This was really uninteresting, and this restaraunt sounds terrible.

  • Melissa
    Melissa 28 days ago

    Brilliant! Totally brilliant.😂🤣😂🖖

  • Jacob Goodman
    Jacob Goodman 28 days ago

    It hurts me that this video is getting so much hate. He's a genuinely likable guy and he's just trying to teach you valuable life lessons that have worked in improving his life.

  • TinHatRanch
    TinHatRanch 28 days ago

    Burt’s dead Zed.

  • Sam Morgan
    Sam Morgan 28 days ago

    This reminds me of why I’m working to be a lawyer, thank you 💚

  • Luv LaToya
    Luv LaToya 29 days ago

    So many warnings against viewing this Talk in the comments but that grimy part of me would really like to watch a Ted fail happen (Although I've seen quite a few already)... Am I really willing to squander 16 minutes of my precious day on a fail?

    Meh... I'll head back to Brene´Brown. Better use of my time, I suppose.

  • Casey Johnson
    Casey Johnson Month ago

    12:51, ::camera guy wakes up bumping camera:: 😂

  • sam
    sam Month ago

    Looks like I'm not eating at burts then

  • Heidi Marriott-Wing

    How to think like a lawyer? 1. Bait-and-switch: start with a catchy opening, then quickly turn it into pontificating that boosts your own ego, but has no substance or worth to the listener; 2. Use a ridiculous analogy - because you believe listeners will suspend logic and common sense and will go along with you simply because you have a law degree; and 3. Ignore the evidence - a cash-only "restaurant" that requires 24 hours notice to operate as a restaurant is not an actual restaurant. Instead, teach people about how lawyers mountaineer around rules (game the system), layer rules with more rules (confuse and delay), and find places with no rules (avoid) -- and call it "strategy". That sounds about right.

  • Zachary Spriggs
    Zachary Spriggs Month ago

    Burt's sounds like an awful restaurant. Call a day in advance to order a pizza or get forced to wait 2 hours to be served when the place is empty?

  • Zachary Spriggs
    Zachary Spriggs Month ago

    Man I didn't think I could ever be bored when it came to pizza. This man proved me wrong.

  • Dayan Tan
    Dayan Tan Month ago

    We have reached peak evolution

  • SpaceOfShipz
    SpaceOfShipz Month ago

    Guys, this is TEDx, don't expect much.

  • Tim H
    Tim H Month ago

    Sorry, couldn't make it through this video.

  • Mohammed Pilodia
    Mohammed Pilodia Month ago

    Very boring

  • augustin emilaire
    augustin emilaire Month ago

    If Jessica dose the dishes he's gonna change jurisdictions

  • Mike Wilhelm
    Mike Wilhelm Month ago

    Why is no one laughing?
    This guy is hilarious.

  • Z.M
    Z.M Month ago

    Spoken like a true lawyer, said so much yet nothing at the same time.

  • DudeUrTrash
    DudeUrTrash Month ago

    This is the worst TED talk...

  • Max Fire Fantasy Report

    waste my time - What lawyers do

  • Vitaly M
    Vitaly M Month ago +1

    So many unnecessary he a real lawyer ? I’m not sure. As for me I’d prefer to avoid such specialist, if it occurred I need one!

  • Marcus Nielsen
    Marcus Nielsen Month ago

    You know this guy never has been on a farm when he states chickens are terrified birds...

  • Bashn Dafash
    Bashn Dafash Month ago

    0:24 Burt's wife Sharon *Gulps*

  • Laca Port
    Laca Port Month ago

    So now I better understand why I hate lawyers.....!

  • Jackie Johnson
    Jackie Johnson Month ago

    Am I the only one who enjoyed this? I thought it was interesting and funny. Oh well....

  • Jack Joe
    Jack Joe Month ago

    Such a useless ted time slot. That guy is so lame...

    AllUN SCRIBS Month ago

    In the Uk this pizza place would fold in 6 months

    AllUN SCRIBS Month ago

    Burts Place avoid like the plague

  • kangjhha
    kangjhha Month ago

    These catchy Ted Talk presentation titles....

  • nolongerhuman13
    nolongerhuman13 Month ago

    Due to the ratio of hate : love. I went right to the comments and saved 16:15 of my life. So THANK YOU commenters!!!! IM OUT!!😁🙏💯🕺

  • Jenn
    Jenn Month ago

    3:18 "It's a crime to steal, but it's not a crime to swap"

  • Neil Mathura
    Neil Mathura Month ago

    Watching this guy made me confident that even "I"...can be successful....geez

    RIFFPAD Month ago

    Damn, this is boring :(

  • Phyreflie
    Phyreflie Month ago +3

    Lol a lawyer trying to be a psychologist

  • Anna
    Anna Month ago

    literally zoned out after the first three minutes and only noticed 8 minutes in lmao

  • Baldrick
    Baldrick Month ago

    "KAOS - A Delaware Corporation".

  • Rachel T.
    Rachel T. Month ago

    This was one of the best Ted talks I've ever watched. He's engaging and talks at a steady clip.

  • Malevolent The Dragon

    This bugged me a lot and I don't know why.

  • Vincent Judakov
    Vincent Judakov Month ago

    This guy is literally Bismarck's reencarnation, he has a plan for everything.

  • Jeanne Ran
    Jeanne Ran Month ago

    This, person; is the biggest melvin I've ever seen.

  • Connor Stickels
    Connor Stickels Month ago

    Some people defending needing to call at least a day ahead for pizza, besides the fact that their arguments only really carry wait up to a few hours, if they were less of dicks they would probably have more business, thus they could make it all day and always have it fresh when you get there simply because they can just expect to have business. They would make more money, the experience would be more pleasant, and the quality wouldn't suffer too much.
    And if they have a small enough clientele that the lady working behind the counter has enough time to serve everyone in the establishment besides everything else she has to do, and they still make a profit, they must be criminally overcharging for those pizzas.

  • Connor Stickels
    Connor Stickels Month ago

    At least a day's notice for a pizza place. That's the most pretentious thing...and it seems petty to take 2 hours to seat people in an empty house without very good reason. And getting upset with people who are paying you for food when they behave like normal people in a restaurant...this place sounds awful. I wouldn't want to go there.

  • Crazy Beatrice
    Crazy Beatrice Month ago

    There was no car mentioned only a road and we don’t know if there’s a car on it

  • Don Dietrich
    Don Dietrich Month ago

    I would never eat at Burt's

  • first name
    first name Month ago

    Okay, let me help you guys out... The first 2-3 min is about the pizza, the rest is just him spewing on and on about lawyers and rules.

  • Ben jamint
    Ben jamint Month ago

    Worst TEDx I've seen.

  • Can Baykal
    Can Baykal Month ago

    *PLEASE* watch another video! Life is short and you shouldn't waste your time on this, like I did...

  • Input channel name
    Input channel name Month ago

    thanks for telling me without a doubt whereNNNNNNNNNNNOOOOOOOOOOOOTTTTTTTTTTTTTTTTTTTTTTT to get pizza

  • Taffy7hfa
    Taffy7hfa Month ago

    Came here for a profound explanation of how lawyers think differently, turns out they actually don't. They can read though. I think we all new that already.

  • TNinja0
    TNinja0 Month ago

    This "Burth" sounds like a pizzeria created just for being an example of a bad business for the purpose of being used for this speech.
    Is this place even real?

  • Marcos Salaz
    Marcos Salaz Month ago

    4:05 is the funniest sound I have ever heard

  • Roach DoggJR
    Roach DoggJR Month ago


  • J J
    J J Month ago

    Love this!

  • Savage
    Savage Month ago

    Got bored after 2 mins of the video and stopped it lol bye