McDonald's CEO on raising employee hourly wages, company's identity

  • Published on Apr 2, 2015
  • McDonald's is giving workers a raise and vacation time, following protests by employees for higher wages. The change will affect about 90,000 workers in 1,500 restaurants that McDonald's owns, but franchise employees who operate operate nearly 90 percent of McDonald's in the U.S. will not benefit from the move. Only on "CBS This Morning," the company's new CEO Steve Easterbrook discusses the changes.

Comments • 42

  • Down Low
    Down Low 5 months ago

    If you can even call that printed out garbage a burger.

  • bkit5
    bkit5 8 months ago +1

    The problem is not the minimum wage. The problem is companies pay say 10 dollars an hour but extract the work of two, three men form a single employee. That's what pisses everyone off, because they don't even get enough time and energy to apply for other jobs to further their careers.

  • Fitness & Friends ,with Barb

    junk food

  • zudemaster
    zudemaster 10 months ago

    Fire them all and automate the place. Bring in ordering kiosks, customer friendly registers and robots to prepare the food.

  • Maria Smallwood
    Maria Smallwood 11 months ago

    McDonald’s sucks

  • Stormbringer2012
    Stormbringer2012 Year ago +3

    McDonald's is a racist white hating maggot corporation that is evil to the core of their little black Monsanto gmo heart.

    • Anthony Johnson
      Anthony Johnson 10 months ago

      Stormbringer2012 how do you know McDonald's is racist

  • Javier Jaime
    Javier Jaime Year ago

    The mcDonals brothers probably would pay more

  • Jason Dyrkacz
    Jason Dyrkacz Year ago

    I want the clown back.

  • ocsrc
    ocsrc Year ago +1

    Yeah they'll be getting a lot of vacation time when they lose their job because they're being replaced by kiosks and the automat doors where people will pick up their food and robots to take the trash and Trays back to the kitchen
    We knew it was coming the technology is almost there it still needs some fine-tuning and they are working on it but expect in 2 years to go into a McDonald's and not see any workers and to be all cashless as well

    • Toki Wartooth
      Toki Wartooth Year ago

      Considering no one works there. The food should completely free for all then? It's garbage anyways. I wouldn't eat McD's even if it was free.

  • Luke Ross
    Luke Ross Year ago

    u would think McDonald could help all franchise raise they waged

  • rahkin rah
    rahkin rah Year ago +1

    So how many years do I have to work to get a day off? F' you McD's!

  • Javier Gutierrez
    Javier Gutierrez Year ago +4

    One question for the panel. Would any of you work for 9 an hour?

  • fuze killer
    fuze killer Year ago +4

    Wow if you want more money get a new job or you shood stay in school

    • Javier Jaime
      Javier Jaime Year ago +2


    • Toki Wartooth
      Toki Wartooth Year ago +2

      Are you suggesting college? If so you're a comedian. That's an exclusive upper class luxury, and extremely prejudious vs men. So it's basically a waste of everyone's time then.

  • Midnight Rambler
    Midnight Rambler Year ago

    dumb union and Dems destroying lives and jobs..

  • General Ulises Hdz

    pulp fiction fan quarter pounder with cheese

  • Steven Wolf
    Steven Wolf Year ago

    well try a nation wide defecation in all burgers and fish-fillets and see if that's an improvement

  • Sloan the Great
    Sloan the Great 2 years ago

    Not for women.

  • jb0177
    jb0177 2 years ago

    Franchisees are following up with the raises because their employees are going to McOpCo restaurants which pay more and give benefits.

  • Calvin Wong
    Calvin Wong 2 years ago +6

    I wonder how often do the CEO's children eat at McDonald's.

  • iggypopisgod9
    iggypopisgod9 3 years ago +2

    strange set of contradictions. first, CEO voiced streamlining menu earlier this summer, know he mentions "range and variety". this summer mentioned fewer Limited Time offers, but introduced 2 for #2.50 which was largely ineffective. openly stated mickey Ds was far behind in the digital community(apps) and could not come up with a concept to surpass $1 value menu. consumers do not visit Mickeys Ds for quality; its all price.driven. that could be the problem: they are unable to alter their products in the ever changing casual food market which appears to be going in a more upscale/premium ingredient trajectory.

    • El Buhdai
      El Buhdai Year ago

      iggypopisgod9 That last statement is ultimately the greatest weakness of McDonalds' business model (among others).
      1. You can't build your entire brand for 60 years on low-priced, tasty food, and then suddenly increase your prices or make drastic changes to your menu. That's the perfect way to drive away even your most loyal customers.
      2. You can't have the lowest prices possible and also remain progressive in an industry, like you said, which is moving more and more toward an emphasis on quality ingredients, or at the very least, taglines such as "gluten free", "organic", "non-gmo", "farm raised", "wild caught", and so on. That is, unless you're Aldi, but the genius of their business model is a discussion for another day.
      3. You can't use the cheapest ingredients, suppliers, and procedures possible to make a profit from your low priced food AND afford to pay employees more.
      McDonalds' wage issue can only be solved in two ways that I can see. 1. Sacrifice the majority of its customers to drastically change their public image for consumers and potential workers (through many possible steps that would take me hours to explain) to attract more adults and and individuals seeking a career rather than a "last resort" job or a job for pocket change, thus decreasing turnover, increasing customer service and product quality along with team motivation, and increasing trust in their ability to retain employees (which can be a huge factor in determining the wages in a company, I would think). 2. Creating what I like to call "Band-Aid solutions" in order to further capitalize on their existing customers to eat even more market share and increase profits, or in other words "business as usual". It seems like they have gone with the latter. However, it is not sustainable for the way the industry is headed.
      P.S.: I work 7.25 at a franchise-owned McDonald's.

  • glearful
    glearful 3 years ago +3

    what if he forgot to remember the theme song?
    "how to make profits? got it"
    "secret sauce for big mac? got it"
    do you know the theme song? .....o.o

  • no hassle
    no hassle 4 years ago +2

    I really hope the Evil Clown Corporation fails big fucking time!

  • Zone07
    Zone07 4 years ago +5

    I doubt very much that he eats McD's burgers or anything else for that matter.

  • Olov Eastman
    Olov Eastman 4 years ago

    This is not about being fair to the underpaid employees it's about destroying the competition.
    And Gabriel, you skip the meat and eat the fries? Better if you don't eat at McDonalds.

  • Tahrrrf's Corner
    Tahrrrf's Corner 4 years ago +3

    Minimal skills, minimum wage

    • Just Bree
      Just Bree 4 months ago

      @no hassle what is a decent wage? And u can live a basic lifestyle if u consider how many kids u can or cant afford. Some people have 4 and 5 kids before they even start working there and then demand a living wage from a job that requires no real skill. Dont get me wrong i have always been in awe of how they navigate during the hectic lunch hours and what not

    • no hassle
      no hassle 4 years ago +2

      @Tahrrrf's Corner Bullshit. Minimum wage would be okay if you could live at least a basic lifestyle on it, but if you have to depend on government hand-outs and work multiple jobs there is something wrong. These companies can afford decent wages.

    • Lea Leandre
      Lea Leandre 4 years ago +5

      @Tahrrrf's Corner Minimum wage cannot provide for all of a family's basic needs of food and shelter even with full time hours and a second job. You end up paying for the people with minimal skills through the Welfare system while giants like McDonald's continue to rake in billions of dollars in profits every year. If minimal skills people made enough money to meet their basic needs, they could focus on acquiring more skills for better paying jobs. When they don't make enough to sustain themselves working full time hours they become stuck, and money from your paycheck ends up paying for the food and shelter their paychecks are not enough to cover. Less than $600 every two weeks does not go a long way considering today's cost of living. USA today reports McDonalds profit for 2014 at 1.07 billion. Do you really believe they can't afford to pay their employees a living wage?

  • arnebarnard
    arnebarnard 4 years ago

    "You ACT your way to success-you can't TALK your way to success..."
    That's what I'm going to do....

  • arnebarnard
    arnebarnard 4 years ago

    I know the secret weapon that McDonald's needs to get back on top.

    • arnebarnard
      arnebarnard 4 years ago

      Nothing as drastic as that.
      Think of "a return to form".

    • no hassle
      no hassle 4 years ago +1

      @arnebarnard Yeah, their CEO's need shot.