How to Shop at a Japanese Supermarket | Lost in the Supermarket | Epicurious

  • Published on Jul 27, 2016
  • Watch as Adina Steiman navigates the aisles of Mitsuwa, New Jersey's legendary Japanese specialty supermarket.

    Lost in the Supermarket | Epicurious
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    How to Shop at a Japanese Supermarket | Lost in the Supermarket | Epicurious
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Comments • 272

  • Abby Dreher
    Abby Dreher Month ago

    Can you please make more of there? They are great!

  • Cynthia Willaims
    Cynthia Willaims Month ago +1

    Wish she would share her grand total of what she paid...

  • Adam nottelling
    Adam nottelling Month ago

    Mitsuwa is great there is one by Chicago too. I always get my ramen (fresh) noodles there, miso paste, pork belly, and short grain rice there! I've yet to have the ramen there but i think it is all tonkotsu ramen the the "miso" part would be the tare (sauce), but they should all be a tonkotsu base (pork broth) at Mitsuwa food court. Then you would add your Tare (sauce) about 3 table spoons of it miso, shoyu(soy sause), shio (fish/seaweed), kare (curry) based tare. And don't forget your flavor oil on top :) they the "black(burnt) garlic seaseme oil :) if they have it. It's a game changer.

  • Dee Dee
    Dee Dee Month ago

  • Howard Freud
    Howard Freud Month ago

    👍🏻 👌🏻

  • Kathleen zuzio
    Kathleen zuzio 2 months ago

    I've said this before..but... I really want your job lol ❤️

  • イシマコ
    イシマコ 2 months ago


  • イシマコ
    イシマコ 2 months ago


  • straitpepperdiet
    straitpepperdiet 3 months ago

    so hungry

  • Starchy
    Starchy 3 months ago

    5:58 ( ͡° ͜ʖ ͡°)

  • Ant Boy
    Ant Boy 3 months ago

    Can someone turn her in?

  • D Pasta
    D Pasta 3 months ago +1

    I feel like this video was a bit disappointing because the title leads you to think it will be more educational. For example, she could have explained what you use koji for, instead of just being like "omg you can buy mold in a grocery store so weird!!". Also to just eat a fish ball without knowing or telling us what it is and reacting to it, feels a bit rude... I honestly thought I might learn what kind of vegetables or meat to buy since I live nearby a Mitsuwa, but I guess this video series is more about just reacting to "foreign" food.

  • Gengar X
    Gengar X 4 months ago

    The host is 60% why I watch these videos. She's amazing

  • Charles Davis
    Charles Davis 4 months ago

    You're contagious... innocent... disarming... frank and fearless. Keep up the good work. Blessings. Don't forget the haircut.

  • Cathy A
    Cathy A 4 months ago

    This is honestly making me want to go to New Jersey from Pennsylvania just to check out this Market I adore Asian junk food particularly the weird flavored Kit Kats and the cookies

  • Manga Peleti-Tavete
    Manga Peleti-Tavete 4 months ago


  • Chai In Kyoto
    Chai In Kyoto 4 months ago

    “How to Shop at a Japanese Supermarket”
    1. Go to Japanese supermarket.
    2. Pick your goods.
    3. ???
    4. Profit.

  • りゅうまい
    りゅうまい 4 months ago

    when she said "go bow", i died inside

  • Helu Pipel
    Helu Pipel 5 months ago +2

    Lol i think it’s normal as long as you pay for it i don’t think it really matter whether you pay it or consume it first :/

  • Kalina G Grudova
    Kalina G Grudova 5 months ago +1

    Is it normal to just go and touch/eat anything you want?

    • JazzBabe 1982
      JazzBabe 1982 2 months ago

      Is it normal to dictate to the camera crew following you around while you do your weekly shopping? No? Of COURSE it's not NORMAL. She has permission from the shop to film, and sample goods. Lighten up FFS.

  • David P
    David P 5 months ago

    Why is there European 20s-60s jazz guitar playing in a japanese supermarket?

  • Michael Steadman
    Michael Steadman 6 months ago


    CAMUI GACKT 6 months ago

    ミツワはダラスにもあるけど、すごくイイ。 ダラスに住んでいる人が羨ましい。

  • Strawberry Tea
    Strawberry Tea 6 months ago +1

    One thing im wondering when watching this is....


  • Kalentine
    Kalentine 6 months ago +2

    Oh I love Japanese market!

  • Strawberry Cupcake
    Strawberry Cupcake 6 months ago +2

    I'm still trying to find where to buy natto at my current Asian supermarket - it feels hidden!

  • Dayana K.
    Dayana K. 6 months ago +1

    This comment section is so dumb ;DD

  • Anson Hu
    Anson Hu 7 months ago +1

    You get a Japanese grandma

  • Casadel
    Casadel 7 months ago


  • Matthew Snerbble
    Matthew Snerbble 8 months ago

    But did she eat ashorle?....... lol

  • Catie 511
    Catie 511 8 months ago +1

    My Aunt Yaeko used to take me when I was a teenager. It was such a great trip to take the drive out there. We would stay for lunch or dinner, go to the stores on the side of the market and then drive home. I always got ton katsu lol. It’s soo good.

  • cjus1
    cjus1 8 months ago +1

    Like everything about her, her enthusiasm, her presentation, her knowledge, etc. ONLY thing that seems lacking is she doesn’t eat deliciously. Everything looks great, but it doesn’t look as appetizing when she eats.

  • Caramelia M
    Caramelia M 8 months ago +1

    I'm soooooooooooo envious ... I live in a city (300 k people) where we have 3 asian "supermarkets" and they don't even have the basic stuff :-( Oh how I wish I had one of those Mitsuwas even halfway close, the possibilities ....

  • Isaac M
    Isaac M 9 months ago

    Wowwwwwwwwww little kids are SALTY watching these videos. Please just stop with all these simple accusations. It's not stealing until you leave the store without paying. Stop reaching, kids.

  • annabelle erickson
    annabelle erickson 9 months ago +1

    In Japan, groceries shop you! Sukiyaki Honda Rice Wine!

  • pandomars
    pandomars 9 months ago

    why she is so disgusting to me...

  • Elsa&lisa
    Elsa&lisa 10 months ago +1

    Having a Japanese store like that nearby would be heaven for me. How lucky are you!

  • Demossle
    Demossle 10 months ago

    Why is everything nutty for this woman. Every time in every video OMG.

  • juiceinmyeye
    juiceinmyeye 10 months ago

    Ti eba pichkata lelina

  • Ayyy Boi
    Ayyy Boi 10 months ago +1


  • bloodwitch
    bloodwitch 10 months ago

    Great host

  • Hee Hah
    Hee Hah 11 months ago +1

    Wth its Mee Sue Wah

  • musical nerd
    musical nerd Year ago +5

    “And the bags of rice is human size” Japan in one sentence.

  • dear sir
    dear sir Year ago

    most of them are anime character names

  • maggie nissen
    maggie nissen Year ago

    I’m so frickin hungry now

  • qwertyalerty
    qwertyalerty Year ago

    its really disrespectful to stab your food with chopsticks and then eat it off the chopstick like that

  • Juan Velez
    Juan Velez Year ago +3

    I love going to this place when I can..I feel like a kid in a candy store.

  • Gustavo Leitão
    Gustavo Leitão Year ago

    I've been binge watching this series. This lady is so much fun. Wish I could shop with her.

  • China
    China Year ago +8

    Why do I feel like she’s the type of person who would go to your house and then see food in your pantry and try some without asking lmao

  • Daniel Sorrentino

    hum hi, can I have your job? Thanks

  • Leslie Bui
    Leslie Bui Year ago +1

    I hope that she washed and payed before eating... it'd be really weird just to snap open a random yam and not have payed for it before... ^^;

  • Kiz Torres
    Kiz Torres Year ago

    A Japanese supermarket is an ecologist's worst nightmare... Everything (all the vegetables) is packed in plastic. It reminds me of Waitrose supermarkets in UK, which I despised for the same reason. There is nothing like going to Spanish, French or Italian market to buy your groceries... Try Valencia's Metcado Central. Heaven on Earth..

  • Ivan Goh
    Ivan Goh Year ago +1

    I don't care what others say, but I still feel uncomfortable watching her open the products without paying first.

  • Benjamin Liang
    Benjamin Liang Year ago

    Edit: right so forget my overreacting above as I forgot to mention Japanese sweet potatoes. They have this chestnut flavor that’s good for dessert fillings.

  • Jenni the Food Queen

    Why do you eat it off the shelves?

  • Danielle Solari
    Danielle Solari Year ago

    Does anyone know if there are places like this in Australia?

  • babetty
    babetty Year ago

    I want more !

  • Callie Masters
    Callie Masters Year ago +2

    Now I know who's opening everything at the grocery store!

  • Saul Garcia
    Saul Garcia Year ago

    Why does she remind me of anfisa from 90 day fiancé in TLC

  • minipax
    minipax Year ago +40

    People are idiots to think she doesn't pay for the items she eats. Think, people.

  • minipax
    minipax Year ago

    I love the host! She has a professional yet casual and warm personality.

  • Angelus Nielson
    Angelus Nielson Year ago

    I'm just wondering if they ask before they start eating stuff in the middle of the store.

    • Carlos Zenteno
      Carlos Zenteno Year ago +1

      What do you think, if they work for Conde Nast Epicurious?

  • ok ?
    ok ? Year ago +2

    There's actually a lot of Japanese and Korean culture in edgewater, lots of interesting things there, and I recommend exploring the area if you're even in north NJ

  • kennetta Wright
    kennetta Wright Year ago

    im so glad that have japanses stores here in the usa where i am and im enjoying it

  • kennetta Wright
    kennetta Wright Year ago

    so awesome japanses rocks my fav

  • Mostafa Hussien
    Mostafa Hussien Year ago

    hi, i also wrote this

  • IrishRebel92
    IrishRebel92 Year ago

    why did they have the prices marked in USD and not Yen?

    • IrishRebel92
      IrishRebel92 Year ago

      ok well I didn't hear the part when she said she was in the US, I thought she was in a supermarket in japan.

    • Right-Wing Jew
      Right-Wing Jew Year ago

      Andrew B because the US doesn’t use ¥ you dumbwit

  • NedTheDread
    NedTheDread Year ago

    I love the way she chews, don't know why, it's just magical to watch.

  • julia c
    julia c Year ago +21

    oh my god can people shut up about her opening stuff in the store and eating film in there they obviously had to talk to the manager and agreed to buy everything

    • Not John Cena
      Not John Cena Month ago

      Hey! Dont insult these people. They just care deeply about the manager(s).
      Don't insult their bond!

  • What
    What Year ago

    what I've learned from this video is that Japanese culture doesn't have an environmental consciousness. WHAT IS UP WITH ALL THIS PLASTIC JAPAN???

    • MissAyame
      MissAyame 4 months ago

      Thats false. They have some of the strictest recycling and packaging guidelines.

  • Muthana Hussain
    Muthana Hussain Year ago +3

    90% IS SHE ACTUALLY OPENING IT RIGHT OFF THE SHELF. 5% no, she got permission. 4.99% other. .01% my comment

  • Nathan Sukonik
    Nathan Sukonik Year ago

    Is there something like this in NYC?

  • Siri Chuenkiln
    Siri Chuenkiln Year ago +134

    Why are people so stupid? Of course she ask permission to eat the food at the store before doing it

    • Hiro
      Hiro 5 months ago +3

      it's funny this question is asked every video 🤣

  • TheKaukas
    TheKaukas Year ago +2

    1:11 Does she normally shop while holding chopsticks?

    • Casey Neu
      Casey Neu Year ago +3

      TheKaukas Haven't you ever been to an American Japanese Market? Carrying chopsticks around while browsing the store is customary. Its a cultural thing.

  • unlinedwork
    unlinedwork Year ago +3

    So turned off watching her rip things open and eat in the middle of the store, and then talking with her mouth full.

  • Nyan Quake
    Nyan Quake Year ago

    I LOVE how she is so adventurous with any food!!! Some people can be like eww and judgmental without even tasting it yet. She tries it and explain how it tastes, and she does it very well! She is so kawaii :3

  • Lokus Child
    Lokus Child Year ago +1

    Does she like buy these things 1 by 1 it’s so weird because it looks like she just grabs it opens it and then eats it without purchasing it

  • Danielle Spargo
    Danielle Spargo Year ago

    If you need anything translated let me know. :)
    ((try not to impale food with chopsticks, it's considered very rude.)) Surely you get a pass as a gaijin, but it's better to know anyway :)

  • mtksbctk
    mtksbctk Year ago

    wtf why did you break open a merchandise on sale@ 0:48?? Thats rude gaijin thoughlessness!!

    • Scandi Snowgirl
      Scandi Snowgirl Year ago

      Dude, she obviously has made an arrangement with the owners since it’s amazing PR for them. Why are people so freaking dumb?!

  • Journey and Explore
    Journey and Explore Year ago +2

    I really wish there was one of these stores in Toronto. I was just in Japan and have some serious withdraw.

    • Journey and Explore
      Journey and Explore Year ago

      Very true. I know T&T is pretty good and I've been to a few smaller stores in Scarborough, TO and Hamilton. Just would would be nice to have a HUGE Japanese one, where you can grab fresh slabs of sushi.

    • Bad Juju
      Bad Juju Year ago

      Journey and Explore there's a lot of Asian areas in Toronto. If you go to a dominantly Asian area like China Town or somewhere close to Scarborough. There's bound to be big east Asian stores. They usually have a mix of Chinese, Japanese and Korean stuff.

    • Journey and Explore
      Journey and Explore Year ago +1

      Very true. There are a few small ones - but what I would do to be able to walk into a Mitsuwa.

    • Danielle Spargo
      Danielle Spargo Year ago +1

      Surely there is one. I live in Nagasaki, but when I go home to Florida to visit the family, I'm always able to find at least one little Japanese grocer. While they're never of the size and scale of mitsuwa, you can at least get some umeboushi and nori to make your own onigiri. (I've eaten onigiri every day for 2 years, can't live without them anymore lol!)

  • J Malonzo
    J Malonzo Year ago

    That is one grocery store I want to go when visiting some relatives at Austin.

  • Kei Linn
    Kei Linn Year ago +3

    I don't think that was a mountain yam ball that she ate (yamaimo). Because when cooked it becomes soft and breaks apart like a potato. Maybe that was konnyaku ball which still is very chewy no matter how long you cook it. Mitsuwa is great if you're stuck in a food rut. Anyways fun to pick up a new ingredient or produce and make something new!

  • Peter Asai
    Peter Asai Year ago +26

    Watching this woman so lovingly describe the food of my people made me feel love for her in a enormous way that I have never felt before.

  • Gil Shoham
    Gil Shoham Year ago +1

    *walks around various markets... opens up packages and eats*

  • Leah Martin
    Leah Martin Year ago

    I love this channel so much.

  • Sergio R
    Sergio R Year ago

    I donno this was an amateur video from you guys. Weird camera angles, the girl didn't even do a good job of describing the flavors of the food, she only pointed out basic stuff like ooh cartoon characters or "explosion" of flavor. Anyone can say oh this snack is nutty or this vegetable is chewy and sour. It was missing any solid structure, more like how to wander around a Japanese store like a visitor. Hardly anything to write home about.

  • Connor Moon
    Connor Moon Year ago


  • Arjun Patel
    Arjun Patel Year ago

    She's a lefty!

  • Chance Whistler
    Chance Whistler Year ago +1

    Pay before you eat. Grazing is not cool.

    • Scandi Snowgirl
      Scandi Snowgirl Year ago +1

      Chance Whistler OBVIOUSLY she has an arrangement with the store moron

  • Maya Brown
    Maya Brown Year ago

    She just goes around destroying the beautiful food in my favorite grocery store! (It’s pronounced meet-sue-ah)

    • Right-Wing Jew
      Right-Wing Jew Year ago +1

      Maya Brown nom it’s pronounced shuuuut up nobody cares you くそったれ

  • Sunnyplays 1034
    Sunnyplays 1034 Year ago +4


  • Tengri biz menen
    Tengri biz menen Year ago

    Its so big.

  • Antichess
    Antichess Year ago

    0:46 please tell me you paid for that

  • Random Name
    Random Name Year ago


  • Gap Gap
    Gap Gap Year ago +4

    Can a asain bit talk about asain food. Not some white girl

    • MissAyame
      MissAyame 4 months ago

      Looks can be deceiving. You dont know if shes a halfer or lived there most of her life.

    • Scandi Snowgirl
      Scandi Snowgirl Year ago +4

      Why? Is she not allowed to enjoy the food too?

    • minipax
      minipax Year ago +6

      Nathan resendez rip the English language.

    • Right-Wing Jew
      Right-Wing Jew Year ago +3

      Nathan resendez wtf haha

  • Funxion
    Funxion Year ago

    5:58 (͡° ͜ʖ ͡°)

  • Seiyuōkami Himura

    That onigiri is making me hungry. Guess ill make some smoked salmon (raw) onigiri for breakfast.

  • jacob graham
    jacob graham Year ago

    was she allowed to just open it?

    • Scandi Snowgirl
      Scandi Snowgirl Year ago

      sad yaoi fanboy who loves Yuri!!! On ICE obviously. She works for epicurius

  • TheLifeofkayceeYT
    TheLifeofkayceeYT Year ago +2

    Why is Japanese money so cheap ?

    • Jolly Merchantstein
      Jolly Merchantstein Year ago

      Nah, it's about right. The yen is Japans base unit of currency. Don't compare 1 yen to 1 dollar. it's more like 1 yen to one cent.

    • Almas Aziz
      Almas Aziz Year ago

      I think u meant yen is compared to USD. Its an economic strategy as far as i know. Vaguely remeber reading an article about it somewhere.

    • Danielle Spargo
      Danielle Spargo Year ago

      What do you mean?

  • Vorty-Vort
    Vorty-Vort Year ago +4

    Aaaaah, I loved this place! My dad used to take me to this supermarket and it's fucking amazing. The problem is that it's always crowded, I'm surprised you don't see a lot of people in the video. She did a great job describing the food, it's one of the best I've ever had, especially their ramen