Why Dunkin' Donuts Is Failing in India

  • Published on Oct 30, 2018
  • Dunkin' Brands has become synonymous with breakfast pretty much everywhere, with more than 12,600 restaurants in 46 countries. In the United States, Dunkin' has seen a steady revenue growth over the last few years. But in India? The chain is struggling there.
    Dunkin' granted exclusive franchising right to Jubilant FoodWorks in 2012. In a statement to CNBC, Dunkin' Brands said it finds it important to include core Dunkin' products alongside more regional menu items to cater to local tastes.
    As Dunkin' tried to get the formula right in India, it focused on products like burgers that strayed away from the doughnuts and coffee it's long been known for. Even in the U.S., the chain has played with its menu and is now rebranding itself as just Dunkin'.
    Despite efforts to cater the menu to Indian tastebuds, the franchisee has now closed more than half of Dunkin' stores in less than two years.
    Jubilant FoodWorks cited a lack of profitability and operational inefficiencies. Dunkin' did not comment on its store closures in India.
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    Why Dunkin' Donuts Is Failing in India | CNBC

Comments • 9 708

  • prashant patil
    prashant patil 4 hours ago

    We r not fond of American foods......once we ate pizza paying approximately 270 rs.... We literally thrown it in dustbin....

  • Click Bait
    Click Bait 10 hours ago

    199 for a cup of tea. Pffft. Good luck with that.

  • joni francisco
    joni francisco Day ago

    I'm a Filipino and I would never eat donut for breakfast. I'd also rather spend money on Starbucks coffee than on Dunkin Donuts coffee. Sorry🙄

  • Matilda Maher
    Matilda Maher Day ago

    Seriously! Is that for breakfast.

  • Matilda Maher
    Matilda Maher Day ago

    Yes, Indians like local breakfast because they are more satisfying and filling. Donuts is high in calories,

  • bhupendra chauhan
    bhupendra chauhan Day ago +1

    Literally every major food company: "WE ARE ON THE TOP OF THE WORLD".
    Le India: Huh.😒😒

  • Eltipoquevisteayer

    Dunkin' momos, make it happen

  • 13 Monther
    13 Monther 2 days ago

    Who eats donuts for breakfast? That’s crazy??

  • Fahad Khan
    Fahad Khan 2 days ago

    Donut... The worst Brkfast ever.. 😂😂 We love Poha, Patra and Dhokla...😍😍😍 50 Rs is enough for a Brkfast in India..

  • Kapil Verma
    Kapil Verma 2 days ago

    480 mL Tea 190/-
    Why the hell, one wants 480mL Tea.

  • ahpahchei revolucian
    ahpahchei revolucian 3 days ago +1

    I neeeeeed to see local Indian businesses take back their market from these FORIGN investors.indians are very creative ppl they can do it.they can beat these foreigners on price first.i think their greatest weakness is visual cleanliness and appearance.but Indians in India should be able to send these FORIGN food business es back to where they came from.

  • The Persistent CA Student

    We like our food...nd india has not "become" health concious...it always was.m..stop being in dinial.....

  • Bell Sognodi
    Bell Sognodi 3 days ago

    If Any Indian wants to eat a high calories delicious breakfast......one would rather eat Aloo poori.....jalebi.....alu paneer bread pakora......yummmmmm......why the hell would anyone want to eat overpriced donut.

  • Suvrat Tembe
    Suvrat Tembe 3 days ago

    Indians know what beverages price. If you cell simple elaichi chai for 200 Rs no fool is going to buy it

  • KenjiAnimations
    KenjiAnimations 3 days ago

    why everything is struggling in india

  • Jamal Baker
    Jamal Baker 3 days ago

    because curry donuts taste like ass

  • Tony Starku
    Tony Starku 4 days ago

    It’s kinda overpriced HAHAHAHAHAHA.

  • Kunal S
    Kunal S 4 days ago

    Good report

  • Catalina Gonzales
    Catalina Gonzales 4 days ago

    Is see Donuts As a Treat not as Breakfast

  • Santiago Martin
    Santiago Martin 5 days ago

    The irony is not lost, CNBC.

  • Kirushanth Sharva
    Kirushanth Sharva 5 days ago

    SAVAGE! When you have donut in your name but you're advertising burgers. HAHA!!!

  • Mlindoc
    Mlindoc 6 days ago

    Failed in South Africa too

  • Khamidillo Makhmudov

    The first and big reason for falling most of the brands is cost. in India hourly wage is so low even if a donut cake costs 1 dollar a normal Indian can't afford to buy it

  • Melodic Nostalgic
    Melodic Nostalgic 7 days ago

    Only 2 Kinds of Food are Popular in India - Chinese and Italian.
    Mexican would the most Popular Food because its spicy and we Indians love Spicy, But there is no Mexican Restaurant Food chain in India.

  • SevenDeMagnus
    SevenDeMagnus 7 days ago


  • r s
    r s 8 days ago

    Instead of Burgers, there’s Vada Pav
    Instead of Pizza, there’s Naan
    Instead of Donuts, there’s Rasgulla
    Instead of Gum, there’s Paan
    Instead of Coke, there’s Thums Up

  • Dreem Feed
    Dreem Feed 8 days ago +1

    Huh, i think we have a hell lot of variety of foods we dont need your dunkin with highly priced bun and sugar

  • sanch Sanchayan
    sanch Sanchayan 9 days ago

    Sambar Vada is the best donut in India.These things don't come close.

  • sanch Sanchayan
    sanch Sanchayan 9 days ago

    No Indian will eat donuts in the breakfast if they have even 1 Indian option. There are like a hundred breakfast options in India . Dunkin Donuts must be crazy to be optimistic of their sales in India.

  • sleepy nomu
    sleepy nomu 9 days ago

    wait some people have donuts for breakfast??? I thought it was only a treat????

  • moral police
    moral police 10 days ago

    donuts taste horrible. I am a rasgulla jalebi lover but I have to say with sweetness u gotta have taste too. Donuts are just tasteless hard too much sweet Gulab jamuns.

  • jazmin camberos
    jazmin camberos 10 days ago

    Okay hold up. The donuts are not hand made. There frozen and then let to defrost then bake. We never fry donuts. I used to work for Dunkns.

  • Yash Gaikwad
    Yash Gaikwad 11 days ago

    *I will try to help you.... *
    First of all, no one for sure is going to buy tea for 200rs. You have to do something about it. Than I afraid the problem is in the very core... THE DONUTS. Indian are really not into donuts or anything sweet in the morning. Rather than focusing on morning breakfast focus on evening and night time. If you do some research you would know almost all McD and Dominos store were empty in the morning. All this franchise make the most profit at evening in India by the teens. Maybe try to sell Ice-Cream on donuts or something. India loves Ice-Cream because of heat.

  • ASMR Jerro
    ASMR Jerro 11 days ago

    Everything that doesn’t fail in the world, fails in India. Apple, dunkin’ donuts, starbucks etc.

  • Raj Papineni
    Raj Papineni 11 days ago

    Indian food is less healthy than donuts. They're fooling themselves

  • Vidyut Devam
    Vidyut Devam 12 days ago

    Americans eat donuts for breakfast?
    Man, i dont know how America became so developed when they all have to share just one brain cell.

  • levi c
    levi c 13 days ago

    India doesn’t run on Dunkin’s

  • ravikant reddy
    ravikant reddy 14 days ago

    Is it just me or does Aaron D Allen at 04:45 sound like US Prez Donald Trump?

  • arvind baval
    arvind baval 15 days ago

    Their r like 1000 DIFFERENT incredibly tasty food cousine avelable in India ....this country is having so much to offer from vada Pau to extraordinary thali.. What will make India have donuts... I mean every 150 km religion,food,language,coustumseven clothing changes .

  • sumesh ps
    sumesh ps 16 days ago

    Indians never eat 🍩

  • Akriti Pandey
    Akriti Pandey 17 days ago +1

    In North India we have Baloo Shahi which is same as Donuts. That tastes waaaaaay better than these.

  • Armaan d Mann
    Armaan d Mann 18 days ago

    Try selling donuts along in baskin stores

  • Vikas Gahlot
    Vikas Gahlot 18 days ago

    I eat 4 Aaloo Parathas every day in my breakfast.

  • Nadhif Dirgohayu
    Nadhif Dirgohayu 20 days ago

    Just it counts as a dessert doesn’t mean that you have to it it after dinner

  • J Thomas
    J Thomas 20 days ago +1

    I live in Japan and I never really thought about it, but I don't think I've ever seen a Dunkin Donuts here. I've seen Baskin Robbins a few times and they always seem really popular, but never a Dunkin.

  • Wilson Kennedy
    Wilson Kennedy 21 day ago

    Sell in Kolkata. Start from there.

  • YT- PXRXM1
    YT- PXRXM1 21 day ago

    My uncle had a dunkin doughnut store in india when it’s was new in india it didn’t work then he sold the shop

  • Miller 007
    Miller 007 23 days ago +1

    I would prefer Mahesh ki chai
    wo bhi udhari wali 😂😂

  • Brian Vinson
    Brian Vinson 24 days ago +1

    What Indians don't want sugar fried dough for Breakfast what's wrong with these people.

  • tito vindex
    tito vindex 24 days ago

    In nepal they would have more sucess because donouts are already a favourite dish among nepali tibetans mongolians and newari population .

    PRASHANT SAXENA 26 days ago

    Who will take tea of INR 200 when we can get it in INR 5,it's not entirely about health consciousness or food behaviour, it's all about price tag. Just reduce it significantly for a day and See yourself 😉

  • Dr Pappa Pillz
    Dr Pappa Pillz 26 days ago

    Lol buy one get three free. I bet if they did bogo they would be more successful

  • You can't change your YouTube user name for 90 days

    Its cuz india only likes curry

  • Michael S
    Michael S 28 days ago

    Selling diabetes 😂

  • Johann de Beer
    Johann de Beer 28 days ago

    Should make them Dunkin Vindaloo curry donuts ..

  • Viryl Lucas
    Viryl Lucas 28 days ago

    Is it normal in my country to only have coffee as a beverage in Dunkin Donuts?

  • Anjan Sarkar
    Anjan Sarkar 29 days ago

    West does not understand India. They underestimate India. They think we do not any food. We do not know to make food. I think west should first study about aour food andnd culture. We have thousands of foods. We need not western food.

  • Ethan Williams
    Ethan Williams Month ago

    Bun with cream ? 🙄

  • abdulsalam Sandra
    abdulsalam Sandra Month ago

    This campeny which cantry?

  • Sofia
    Sofia Month ago

    they also failed in Sweden🤡