Why Isn’t White Castle A Fast-Food Giant?

Share
Embed
  • Published on Nov 16, 2019
  • White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    #CNBC
    #WhiteCastle
    Why Isn’t White Castle A Fast-Food Giant?

Comments • 4 604

  • Lil Zam
    Lil Zam 8 hours ago

    White Castle is nasty don’t know how people like it

  • Stan Wolenski
    Stan Wolenski 9 hours ago

    Buy them by the sack. For many years the price was 12 cents each, 8 for a buck with something left over. There were several different in Jersey, not all in the best if neighborhoods. In Texas I am only able to buy White Castle at our supermarket, good but not the same as hot off the grill.

  • Green Dash24
    Green Dash24 11 hours ago

    There foods garbage, that’s why. Their burgers taste like some microwaved meat on a bun

  • Renee Larson-Endsley
    Renee Larson-Endsley 11 hours ago

    Because you’ll see why after you use the restroom 5 minutes later. 🤣

  • Wayne Merryman
    Wayne Merryman 12 hours ago

    Nastiest semblance of a hamburger ever. The last 1 I attempted to eat was a soggy mess. My dog even walked away from it.

  • Abigail Vazquez
    Abigail Vazquez 18 hours ago

    i used to love white castle! i used to have near me but i think it closed or moved to another location. wish i could have some!!

  • It is what It is
    It is what It is 19 hours ago

    Now at Disney soon

  • Tony Potato
    Tony Potato 22 hours ago

    Tried White Castle for the first time, ordered 3 "burgers", ate one and gave the rest to the homeless dude hanging out in the store. Holy hell these burgers are god awful.

  • Coin Horder
    Coin Horder Day ago

    Mc Donalds and Burger King is not that great and not as good as they used to be. There need to be more White Castles and Jack in a Box

  • CHUUMPASS
    CHUUMPASS Day ago

    just when I thought I knew a good bit about American cuisine and fast food culture I come across this, never actually heard of White Castle before. will definitely like and try it as soon as I can once I make it back to America.
    greetings from germany.

  • Kung Pao Pizza
    Kung Pao Pizza Day ago

    *More importantly*
    Why is Burger King a fast food giant?

  • Kaikyouto
    Kaikyouto Day ago

    I remember eating at White Castle's in KL in the early nineties, square sliders were a revelation to me. I was really disappointed when they closed down their Malaysia restaurants.

  • Heather Bergstad

    Their in store burgers don't taste the same as fresh they are still very yummy it would take me a day and about $500 to drive to a store so I will keep buying the ones in the store it is much cheaper and still get the great burger.

  • John McMahon
    John McMahon Day ago

    Fast Food? You gotta be kidding, every White Castle restaurant is so slow to get your order. It shouldn't take so long to cook a small burger.

  • Losttouchjs
    Losttouchjs Day ago

    If you’re not going to expand in the United States then why would you expand overseas? 😂

  • enkadu007
    enkadu007 Day ago

    Live near one, its meh

  • Hey Mister DJ
    Hey Mister DJ Day ago

    Because they don't franchise their restaurants out to mfs from India and Africa that's why!!

  • Zack Smith
    Zack Smith Day ago

    I drive over an hour to the Belleville location... please put one in Marion IL lmao

  • David Hampton
    David Hampton Day ago +1

    We’re about to have the worlds largest and the 1st in Florida White Castle down here in Orlando soon!!🤤🤤🤤

  • Jersey point guard

    1st off if they franchised the restaurant instead of keeping it family owned it would have been HUGE! Way bigger than Burger King and McDonald's

  • gamer pro omg
    gamer pro omg Day ago

    White Castles all over the midwest except for the Hawkeye state.

  • Brian Maass
    Brian Maass Day ago +1

    It's because they are nasty tasting burgers and thank god not on the west coast.

  • bob lask
    bob lask Day ago

    y

  • Mikey Lejan
    Mikey Lejan Day ago

    Cnbc is awesome with their company case study ! Why don't they make a store in California ?

  • Chilled Reaper
    Chilled Reaper 2 days ago +2

    I feel bad for people who haven't had white castle

  • Angel Avila
    Angel Avila 2 days ago

    There not that good

  • grumblesNgrumbles
    grumblesNgrumbles 2 days ago

    globe/??? lmao... they got you.....hehe

  • Dana Ventura
    Dana Ventura 2 days ago

    We need one in Seattle!

  • ATCkeepsUsafe
    ATCkeepsUsafe 2 days ago +3

    "famous for small cheap burgers'. Yea, in the 70's but they are not cheap today!

  • guicho
    guicho 2 days ago

    Please bring a white castle to San Diego please

  • jon allen
    jon allen 2 days ago

    he

  • Bill Shull
    Bill Shull 2 days ago

    Long time fan of the Brand and really loved your piece. It really explained a lot about the brand. We really need one to be opened in the Poconos.

  • Downtown Indy
    Downtown Indy 2 days ago +1

    Well, a few years ago they got the boned headed idea to divide the stores into half W/C and half BBQ. The BBQ side failed miserably.

  • K K
    K K 2 days ago +1

    White Castle near me is falling apart and when I see how clean and modern the one at the end looked, it makes me want to go there and try it out.

  • Marten Franzel
    Marten Franzel 2 days ago

    Cheap my ass

  • Heinrich Muller
    Heinrich Muller 2 days ago

    i could go for a "crave-case" ...
    oddest thing, i just watched harold n kumar go to white castle a couple days ago... is the algorithm monitoring me?

  • Rico Alexander
    Rico Alexander 2 days ago +1

    It's criminal that they aren't in LA. Why are they doing this to me!?

  • J Dog
    J Dog 2 days ago

    Have you ever been to a Krystal's we got them down here in Florida the sandwich looks just exactly the same, like they copied them?

    • The_PG
      The_PG Day ago +1

      J Dog they’re def not the same. I’m from the Midwest and Atlanta and outside of circumference their very different. However it’s rumored that the founder of Krystal was affiliated with White Castle early on in its existence but im unsure of how.

  • KM
    KM 2 days ago

    Introduce vegan or veg options for profit.

  • Jewleeus
    Jewleeus 2 days ago

    I tried White Castle for the first time ever in the Detroit area. Those burgers are terrible, I don't understand the hype over its burgers or any burgers from the other chains. Bleh!

  • Ziolek2000
    Ziolek2000 2 days ago

    One day Il fly to the US get really stoned and go to white castle 😂

  • big russian man
    big russian man 2 days ago +8

    I would eat at white castle more if the line wasnt 3 hours

  • Matt’s Fixit Shop
    Matt’s Fixit Shop 2 days ago +1

    Because they’re a family owned business who doesn’t want to franchise if they just got their head out of their ass and franchised they’d be a mega billion dollar business

  • john Britt
    john Britt 2 days ago +2

    10 cheeseburgers with a cheese cup, small fry and a large big red😎😎

  • Ricardo Brizuela
    Ricardo Brizuela 2 days ago

    Well I'm a fan and I never eat their

  • arotom
    arotom 2 days ago

    because its got white in the name

  • Billy Jackson
    Billy Jackson 2 days ago

    Easy VALUE a nobite burger for 2 bucks

  • Chris Blake
    Chris Blake 3 days ago +2

    White Castle is disgusting.. just a sloppy mess

  • Mario CFC
    Mario CFC 3 days ago +1

    It's not that great period.

  • mrman487
    mrman487 3 days ago +2

    Because eating more than 2 creates enough gas to power your car.

  • Cameron Ermini
    Cameron Ermini 3 days ago

    Give us White Castle on the west coast

  • ThatLzyGamer
    ThatLzyGamer 3 days ago

    They should open one in Vancouver BC. its gonna be a hit.

  • Mitchel
    Mitchel 3 days ago

    Come to Canada plz

  • 4vsbs2
    4vsbs2 3 days ago

    It sounds like a good business. A business of the type that existed 100 yrs ago. Not like today's business which seems to be only interested in profits and income for those at the top. Customers are unimportant in today's businesses.

  • XtremeConditions
    XtremeConditions 3 days ago +1

    Man, White Castle is always going to be one my favorites. :)

  • midnight runner
    midnight runner 3 days ago +1

    It's great that they've been around 100 yrs, I've been eating them since I was a kid. But gotta tell you they are not the same they taste very different.

  • Lint licker
    Lint licker 3 days ago

    Dem eyebrow doe

  • chevy
    chevy 3 days ago

    Please bring White castle to Nebraska.

  • jeff dp
    jeff dp 3 days ago

    love the chicken and waffle sliders, everything is expensive though so I don't eat there much ☹️

  • Queen_Ally
    Queen_Ally 3 days ago

    White Castle is a classic.
    Their chicken rings are just as good as McDonald's chicken nuggets