Why the majority is always wrong | Paul Rulkens | TEDxMaastricht

  • Published on Oct 21, 2014
  • This talk was given at a local TEDx event, produced independently of the TED Conferences. Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance.
    Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance. His work is based on his knowledge and experience about the practical application of behavioral psychology, neuroscience and especially common sense. He currently works worldwide to make successful people, teams and organizations even more successful. He lives with his wife and two children in Maastricht.

    Website: tedxmaastricht.nl
    Flickr: www.flickr.com/photos/tedxmaastricht
    Twitter: twitter.com/TEDxMaastricht

    About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Comments • 1 689

  • Matej Brada
    Matej Brada 18 hours ago

    So much BS... "how can you kick yourself out of the box of the industry and professional field and move into the happy place". Well, by your definition of boundaries, right one being moral, I'd say that becoming a serial killer oughta do it. Also, there are industry standards for a bloody reason, half the time it really sounds like you have no idea what you are talking about.

    • Matej Brada
      Matej Brada 18 hours ago

      I mean, when was the last time you have seen a London Taxi driver go without a GPS?

  • Bill Kilmer
    Bill Kilmer 18 hours ago

    I am obsessed with his voice. I need to here him speak his native tongue.

  • Mukku Natti
    Mukku Natti 21 hour ago

    F this, I'm staying with the cats.

  • Jake Moretti
    Jake Moretti Day ago

    Nice talk

  • Adam Grumbo
    Adam Grumbo 2 days ago

    Isn’t this exactly the same sorry Brian Tracy tells?

  • Tokes Alotta
    Tokes Alotta 3 days ago +1

    What a joke. And let's pretend luck plays no role, and neither does marketing.

  • Rama lingeswar
    Rama lingeswar 3 days ago

    Thank you sir Mr.Paul Rulkens sir for your good information.

  • tomlxyz
    tomlxyz 4 days ago

    The majority are pesky peasants

  • Richard Hineman
    Richard Hineman 4 days ago

    7:40 necessity is the mother of invention. The answer is put your balls to the vice. In other words it's not a happy place it's a place that is not desirable. First throw away the foolish notion of happiness and become purposely uncomfortable only then will you see that which eludes the deluded.

  • Richard Hineman
    Richard Hineman 4 days ago

    2:30 answer fear of change is my answer.

  • Jer Berus
    Jer Berus 4 days ago

    I have decided to pursue a master's degree in mathematics. Though I'm no genius, I am gifted (except in calculus because I can't retain it at all XD).

  • emilio ferruzzi
    emilio ferruzzi 5 days ago

    Pretentious,deceiving,with some lies sprinkled here and there

  • Zoinks
    Zoinks 5 days ago

    the earth isnt flat and im not wrong

  • Alessandro LaVolpe
    Alessandro LaVolpe 5 days ago

    A banker isn't giving your money to someone else. They give it to someone else multiple times.

  • a lemon
    a lemon 5 days ago +2

    2:22 He wanted the audience to laugh. He waited a bit. They didn’t laugh.

    • Mike-Tysons Lisp
      Mike-Tysons Lisp 3 days ago

      Comedians do that too when they have a bit that doesn’t hit... pauses tend to make things funnier and it gives the audience a chance to laugh if they want. Pretty common tbh.

  • Sameer Dohare
    Sameer Dohare 6 days ago

    He has the same personality as The Joker (Heath Ledger)

  • nms77
    nms77 6 days ago

    Fantastic presentation!

  • CP Cards and Dice
    CP Cards and Dice 6 days ago

    The choice is not yours. This is more positive psychology that is celebrated by the establishment; it tries to make us believe that people earn what the achieve and this is false. People who are born into money have a much easier life and do little to nothing to earn their keep in society and this regardless of the attitude they are a success. Remember that this is the 1%. .

  • Jonah McIntosh
    Jonah McIntosh 6 days ago +29

    Great speaker, but I'm not sure anything was actually said here.

    • Joe Felony
      Joe Felony Day ago

      Yakov Reznikov examples are used to describe and help understand the evidence. Wether they are opposites is of no concern.

    • Yakov Reznikov
      Yakov Reznikov Day ago

      @Joe Felony Good examples and imperial evidence are literally opposites of each other, what this guy gave was a lot of anecdotal evidence to support his already shaky argument.

    • Pafel Pafelov
      Pafel Pafelov Day ago

      Brake the norms in your industry and find yourself out of work XD

    • Joe Felony
      Joe Felony 3 days ago +1

      Obviously it is not “groundbraking”. But how many times have you heard “thinking outside of the box”? And how many times did it make you realise the extent of the consequences it can have? Exactly.
      80% of Tedtalks are common knowledge, it’s just with good examples, based on empirical evidence. This speaker did very well in taking you through the possibilities.

    • B.D
      B.D 3 days ago

      Agree. "We think inside a small box" is the whole message. Groundbreaking.

  • Marcus Linkerhand
    Marcus Linkerhand 6 days ago +1

    Presenting IKEA as an example for thinking outside of the box seems pretty cheap to me when as a matter of fact it's all about adapting just another product-range to industrialized mass production and reducing the length of the production chain by making the client become part of that process.
    If one is really interested in the subject i'd rather recommend reading Edward de Bono, a pioneer of research on what he called "Lateral thinking".

  • NY FAN
    NY FAN 6 days ago

    This applies to governments, religions, so perfectly

  • Keyboard Warrior
    Keyboard Warrior 7 days ago

    Actually not everyone in that room would be able to do that.
    An individual's IQ has a big part of it's ability to think outside the box so to speak.
    And if you do not have an IQ of at least 120+, wich is a rough estimate of the average University level IQ scores.
    Then you are absolutely not going to be a person that stick out of the norm.

  • Mehdi Salmaan
    Mehdi Salmaan 7 days ago

    The idea is so true, but he didn’t present it well enough. “The majority doesn’t want to think” therefore they may be wrong while facing new situations for the first time. People use shortcuts to escape thinking, in our country (iran) iphone is more pop than any cell phones because it considers as rich people’s smart phone (and rich people are almost better people, people think). Some people may sell what they have to buy an iphone. His auto-pilot example is true, that’s another shortcut. We use thousands of shortcuts in our daily life just to escape thinking. Also we think that ppl with more followers are better ones and that’s another shortcut. Think about it, don’t use shortcuts to judge my comment by others likes!

  • TaAwesome
    TaAwesome 7 days ago

    The majority doesnt like this video
    If you click on this video you probably in minority or atleast u will become minority after watching this video.

  • Jay Crew
    Jay Crew 8 days ago +1

    Because the majority tends to be full of followers who can't/won't/aren't willing to think for themselves

  • Cole Hosking Berge
    Cole Hosking Berge 8 days ago

    Only a sith deals in absolutes

  • Anthm Wright
    Anthm Wright 8 days ago +1

    He reminds me a lot of Trevor Noah

    • ZzIAmNOTLegendzZ
      ZzIAmNOTLegendzZ 4 days ago

      @Anthm Wright I wouldn't say that, but there are people with such similaries all over the world, this doesnt surprise me

    • Anthm Wright
      Anthm Wright 4 days ago +1

      ZzIAmNOTLegendzZ and something in the facial features too. Maybe it’s his brother from another mother.

    • ZzIAmNOTLegendzZ
      ZzIAmNOTLegendzZ 6 days ago +1

      Similar speech mannerisms eh

  • Jari Kinnunen
    Jari Kinnunen 9 days ago

    Only the emergency gets the man out of the box. It's not a lottery win.

  • SavageArfad
    SavageArfad 9 days ago

    It doesn’t take a lot of energy to think.

  • SavageArfad
    SavageArfad 9 days ago

    Therefore the majority of TED videos are wrong.

  • Justin Credible
    Justin Credible 9 days ago +1

    He's Dutch for sure, judging by his accent. (and name) (Y)

  • HermitTheFrog
    HermitTheFrog 9 days ago

    Why do all TED talks have random stuff unrelated to the talk on stage as if the crew of the previous show forgot to clean up?

  • HermitTheFrog
    HermitTheFrog 9 days ago

    The majority of the majority of the majority... ad infinitum = 1.

  • Christopher allen
    Christopher allen 9 days ago

    gee could the 99%of the world's population that are idiots have anything to do with this? hey the 1% already know ..so who do you think is watching this?

  • SpaghettiKillah
    SpaghettiKillah 10 days ago +1

    I gotta say that this was very disappointing.
    This is basically a call for "disruption" of the industries...same bs mantra they've been paddling in Silicon Valley for the last decade (Uber and Theranos).

  • Martin Kirchhoff
    Martin Kirchhoff 11 days ago


  • Lidija Cullen
    Lidija Cullen 11 days ago

    Oh, the happy placee

  • Homeworld Music
    Homeworld Music 11 days ago +1

    This is brilliant. And his command of English is boggling. What a humbling and enlightening encounter.

  • Kartoffel Kamera
    Kartoffel Kamera 12 days ago

    And I thought Mr. Clean sells household products

  • First Last
    First Last 12 days ago

    This why those who are interested in pay equality, socialism, free education, healthcare, housing,,, etc. always fail .
    Because they are after the wealth That the 3% have created. They also think that this is what called democracy, they are the majority after all. Cultures like African, Middle eastern, Asian have proven that being the majority does not create, does not invent, does not prosper.

  • Richard Rester
    Richard Rester 12 days ago

    Heh ;). Not thinking is the most out-of-the-box you'll get, because every time you think, you focus your mind, and every time you focus your mind, on an image or idea, you are creating a box of context.

    • Richard Rester
      Richard Rester 12 days ago

      Actually, thinking more on it, many of my great ideas come to me when I'm not actively thinking.

  • Jk Germany
    Jk Germany 13 days ago

    The furniture company is called Thonet ! Ikea is THE copy.

  • Nicolas Silve
    Nicolas Silve 13 days ago

    The majority think A. Einstein was a great scientist. Are they wrong ? I don't think so. This guy is a sophist, picking only examples that fit his theory, but none of his conclusions are correct. I wasted 10 min of my time...

  • Jonathan Tanner
    Jonathan Tanner 13 days ago

    0:19 you know that someone doesn’t know Oxford University when they talk about a campus

  • Steve Hayes
    Steve Hayes 13 days ago

    Breaking norms is immoral.

  • morfanaion
    morfanaion 14 days ago

    The thing is, of that 3% that think outside the box, only a fraction actually manages to get the good result. The reason the majority does what you consider wrong is because it's safe, it's tested. Moving to the 3% means taking a risk. Sometimes, you win, more often you lose, it really is that simple. IKEA for instance, yes, they stopped assembling the furniture, with the idea that not assembling them, but packing them neatly would enable their customers to get the stuff home on their own, thus cutting costs and offering the savings to their customers. However, I could also just as easily have decided to not assemble the furniture, still charge my customers the same price I did before and just hand them the parts and tell them to get on their merry ways. Would that be succesful? Maybe if my name were Steve Jobs, but I would highly doubt it. Would it still be outside the box? Well, yes... Paul Rulkens really oversimplifies matters here. Sure, if we want to move forward, we do need to break the mold. But that doesn't mean that the 97% work for the 3%. The 97% work for the 0.1% and the remaining 2.9%, sadly, fails...

  • Jaydeep Vipradas
    Jaydeep Vipradas 14 days ago

    - Passion and creativity are must to break walls.
    - Holding their position is practiced by most.
    - Social status, just surviving takes center stage. People get driven by majority.
    - Corporates and other powerful entities don't want non-linear change so as to keep their importance.
    - People are unwilling to take mental pain required to break walls.

  • George Bronte
    George Bronte 14 days ago +1

    So the majority that voted for brexit are...wrong

    • Vince Hall
      Vince Hall 13 days ago

      The majority is not always wrong, but you are correct, Brexiters are wrong...as far as I can see.

  • Daniel Reinhardt
    Daniel Reinhardt 15 days ago +2

    So when majority sees this video and starts believing his thesis they are wrong so majority is... ahhh Paradoxon

    • Vince Hall
      Vince Hall 13 days ago

      But the majority will not watch this video, and the majority who do might not think about it.

  • awakeamericanow
    awakeamericanow 15 days ago +3

    The reason why referendums are toxic.

    • R S
      R S 13 days ago

      Especially toxic to special interests who enjoy the status-quo.

  • Kevin Bacon Did Nothing Wrong

    I've chased my tail before too.

  • agent G 021
    agent G 021 15 days ago +2

    I loved his speech but most importantly he was a great speaker. He never stopped his speech with awkward “uuhs” or “likes” but told it comfortably without hesitation. And he clearly masters pauses.

  • stevenstrumpf7
    stevenstrumpf7 16 days ago

    Actually, the majority is almost always right. Have you ever seen Who Wants to be a Millionaire? The ask the audience function gets you a guaranteed correct answer almost every time.

  • T E
    T E 17 days ago

    This is an ad for Bitcoin!

  • Tech ach
    Tech ach 17 days ago +2

    honestly I found the content of this video to be nothing but membling.

    • Kutulue
      Kutulue 14 days ago

      @Tech ach magnificent.

    • Tech ach
      Tech ach 14 days ago

      Nope, it's mesmerizing mumbling. 😑

    • Kutulue
      Kutulue 14 days ago

      Tech ach
      "Membling" What is that? Is that like memorable mumbling?

  • Ayava Kyavata
    Ayava Kyavata 17 days ago

    It's all so relative. And feel-good enough to be cringe-worthy.
    Not subjugating yourself to the established confines of society is what leads some to not wear deodorante. Or to write a manifesto. Your rebellion may be successful but abhorrent; it may completely encapsulate the problem but offer a solution that harms society. It can't end with "be special." We can't even agree on what "special" is anymore. What is true success?
    Our society is ripe for Skepticism.
    True wisdom is not simply to think outside the box, it's to understand the borders of the box well enough to know when they need to be ignored, and when they serve you better by being there. Presenting things as in this video begs for idealism as opposed to solid rational thought. Am I wrong?

  • zondaintheair
    zondaintheair 21 day ago

    The Maastricht Treaty was signed on 7 February 1992 and this was when the European Community went from a Trade Organisation into a far deeper and much more sinister Organisation, called the European Union - Big Brother.

  • thibaut barguil
    thibaut barguil 21 day ago

    The Marcus Aurelius quote, at the end of the talk, is misattributed: «First cited by Leo Tolstoy in Bethink Yourselves! (1904) as being from Marcus Aurelius. Nothing closely resembling it appears in Meditations.» (from Wikiquote)

  • Yardmaster's Wealth Education Center

    My purpose is to form businesses (I call them wealth education centers) where I can search for that 3% and help them to find their way out of the normal.

  • Yardmaster's Wealth Education Center

    I have reverse engineered the norms in my industry to see where they came from, and to judge their merits. I have found all of the norms fatally lacking in anything useful to my purpose of running the best yardwork business in the world -- a purpose I am currently fulfilling!

    Great talk!

  • Martin A
    Martin A 22 days ago

    Most believe in global warming and moon landings and they are quite wrong good example

  • Mooze Ahmad
    Mooze Ahmad 23 days ago

    Everyone who liked this video is wrong

  • Pankhuri Arora
    Pankhuri Arora 24 days ago

    What's wrong with London? In India the taxis got GPS like 5 years ago

  • Keith Chapman
    Keith Chapman 24 days ago

    What he is saying is correct, however I call them sheep. The punchline was the last sentence.

  • Just R
    Just R 24 days ago +13

    Before watching anything :
    Because the majority of the worlds population are sheeps !
    After watching :
    Not the topic i thought !

  • Abhishek Kadam
    Abhishek Kadam 24 days ago +1

    Why does it matter?!
    The earth is doomed anyway

  • Catherine Hermansen
    Catherine Hermansen 25 days ago +1

    I can't not see Hogan's Heroes, Col Klink. sigh

  • li d
    li d 26 days ago +1

    But standards are an amazing thing. If someone is chasing performance, standards are the way to go. I'm not sure this bloke is as clever as he thinks he is.

  • magoldtube
    magoldtube 26 days ago +5

    And what percentage of people act outside the box and then crash and burn. I bet it's more then 3%, but we never hear of them, they don't make the news. Nassim Taleb calls it confirmation bias. The consensus inside the box is more likely to provide you with safety. Going outside it is a higher risk higher reward.

  • Geers Tyresoil
    Geers Tyresoil 26 days ago

    What the heck is a bocks?

    • li d
      li d 26 days ago

      Box. In the context used it means defined area.

  • grumblekin
    grumblekin 26 days ago +2

    TED is entertainment for average people who want to feel smart but can’t endure 4h of opera.

  • John Campbell
    John Campbell 26 days ago

    Really like this guy, smart & funny. 👍👍

  • Ibrahim Said Ali
    Ibrahim Said Ali 27 days ago

    At this moment everyone is wrong.
    Because Albert Einstein is wrong.
    If you ask why? or how?
    My answer is this
    E=MC^2 Who said this Einstein.!
    And I Said This Is Wrong.
    Why Einstein In His Time Only Know About Energy. And I Said Now There Are Two Things Higher Than Energy Called Senergy and Kenergy.
    Because of this at this moment every Scientist is wrong and everyone also wrong for some other things.
    So Stay Tuned For My Theory and At The Right Time You Will Know Me Hopefully When I Am Alive If Not For Sure You Will Know Me When I Pass Away.
    Today Is Thursday, May 30, 2019
    And The Time Now Is 2:41:00 PM EDT

  • Jerome Sens
    Jerome Sens 27 days ago +1

    Another thinker of the performance, of the personal enhancement for the benefit of the great capital. Tell me about thinking outside of the box when when you can't understand the world as anything else than a big company... Our century has the thinkers that it deserves

  • Larry Bates
    Larry Bates 28 days ago

    It seems like the majority of people who watched this video liked it

  • Mobashshir Fz
    Mobashshir Fz 29 days ago

    Compulsive title, Worthless talk

  • Alex Bell
    Alex Bell 29 days ago +2

    Einstein probably just forgot that he had given that exam already. He wasn't a very good professor, you know?

    • Drone Drop
      Drone Drop 25 days ago

      Alex Bell no he wasn’t a bad teacher. He was EINSTEIN. You’re history is distorted. You should learn to respect authority

  • G. Confalonieri
    G. Confalonieri 29 days ago

    He's talking about democracy.

  • cinegraphics
    cinegraphics Month ago

    There's an easy way to prove that majority is always wrong when it comes to expertise (with or without a box):
    1. Put in one room 100 people which are top experts for different fields. Each for his/her own field (e.g. physics, dentistry, computers, law, driving, scuba diving, etc).
    2. Ask an uncommon question about some narrow field, which only experts from that field would know.
    3. With the exception of the experts, a few enthusiasts, and a few lucky people, the majority will get the wrong answer.
    This proves that even if you have a room full of experts, they (as a majority) will still be wrong. When it comes to complex questions, majority is always wrong. Even if they are highly educated and experienced experts.

  • Person 1864308244
    Person 1864308244 Month ago +1

    I'm writing a comment to be in the minority.

  • Cassino
    Cassino Month ago

    10:45 he'll get u fired .

  • jimmy knox
    jimmy knox Month ago

    I can be considered a minority of one.
    Everyone else is wrong.

  • Harry F
    Harry F Month ago +1

    What if I live in a cardboard box?

  • OMR
    OMR Month ago

    He´s saying nothing.

  • Todd Boothbee
    Todd Boothbee Month ago

    Like like Billy Wayne Ruddick's plan to move the 99% into the top 1%.

  • Suneil Parimoo
    Suneil Parimoo Month ago +1

    The unfortunate thing is if everyone follows this talk, then no one follows this talk. If everyone tries to be abnormal, then abnormal is the new normal.

  • Nazeem Dollie
    Nazeem Dollie Month ago

    If the majority is always wrong then the masses should not be allowed to vote

  • Scott Renton
    Scott Renton Month ago +1

    Not always you ever seen who wants to be a millionaire 😂 never seen a wrong ask the audience

  • Bartosz Niżnik
    Bartosz Niżnik Month ago

    Think outside the box while it's still legal. 97% of people don't like that. Guess who has the upper hand in the democratic system?

  • Danilo Cachola
    Danilo Cachola Month ago

    I disagree with all the post. I am totally outside the box😇

  • Collin Schultz
    Collin Schultz Month ago


  • Selami Kavuncu
    Selami Kavuncu Month ago

    excellent view.the other option became part of 97 percent who serve the remain 3 percent :D

  • Frank Nakhai
    Frank Nakhai Month ago

    His Idea of 3 percent at end was skewed .
    If we talk about scientists and Engineers yes it may correct.
    He did not talk about Capitalism and Class society.
    Some people are born in top 3 percent that he is talking.

  • Brett Rauscher
    Brett Rauscher Month ago

    Thank you.

  • jackgoldman1
    jackgoldman1 Month ago +2

    Brilliant. The ANSWERS change. Same questions over thousands of years, but the answers change. Thank you sir.

  • basil tozer
    basil tozer Month ago +3

    There was only one Albert Einstein,
    You can't think outside the box,if you are the box.

  • Ea Jordan
    Ea Jordan Month ago

    The answer is . .... because the whole story is often censored from them . Fear based politics

  • Kirsch kern
    Kirsch kern Month ago +2

    Banks NOT borrow the money from savy people. Bank creat Money out of air. With a click in a Come computer. We live in a Fist Money System.

  • Chipmunk
    Chipmunk Month ago

    You can decide to be the 3 percent... lol So the only reason the people that achieve great things is because they think outside the norms? No hard work no luck no talent needed? Most people wont be able to get to the 3 percent.

  • Tushar Ambedare
    Tushar Ambedare Month ago +2