NEW Tarte Shape Tape Foundation..Are They Serious?

  • Published on Jan 17, 2018
  • So about this Tarte Shape Tape Foundation..what are you guys thoughts?
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Comments • 8 933

  • LadyIsTheChamp
    LadyIsTheChamp 4 days ago

    looks good to me....i dont see what the fuss is😍

  • nancykerrigan
    nancykerrigan 2 months ago

    I know im late but i just saw their products this past weekend in a sephora and still the same range 🙄 they clearly dont care

  • Jay407
    Jay407 3 months ago

    When she came back and those products on her face were gone... I almost fainted😂😂😂 love her authenticity!

  • Maria Paretas Hurtado
    Maria Paretas Hurtado 4 months ago

    10:24 BTS??

  • Laney McMillan
    Laney McMillan 4 months ago

    If Alissa has a foundation shade range : 🤚🏻🤚🏼🤚🏽🤚🏾🤚🏿🤚
    Ay gotta respect the yellow colored people

  • julypiesqueen
    julypiesqueen 4 months ago +1

    I have no idea if there would be a chance for you to see this comment but, I will still try... I was wondering if you still have the video where you talk about the new, re-launched Tarte Face Tape foundation? I am basically doing my dissertation where I discuss their initial launch and their one year later re-launch. It seems I can no longer find your video (which would be really useful for my research) although I have saved the link when I initially watched it :D. It says is no longer available and I still hope there is still online, somehow. Thanks!

  • Ship Doctas, O.P.E
    Ship Doctas, O.P.E 4 months ago


  • Dani Probably
    Dani Probably 4 months ago

    *Appiles the product, makes her look like she used a cheese puff as a beauty blender* You literally looked unhealthier physically and mentally when you put the product on, what?!

  • Guiding Star
    Guiding Star 6 months ago

    And the light shades don’t even fit for some of us very fair skin ppl

  • Lauren Stewart
    Lauren Stewart 6 months ago


  • ユニコーン판다
    ユニコーン판다 6 months ago


  • Kaneshia
    Kaneshia 7 months ago

    This is still the business a year later. Alissa is the GOAT.

  • shawnna carter
    shawnna carter 7 months ago

    Forget tarte! Fenty has all shades!!❤️🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿

  • Caidence James
    Caidence James 7 months ago

    This is so true this makes me so mad and upset that makeup brands aren’t including people with darker skin.

  • Theblackbumblebee
    Theblackbumblebee 8 months ago

    Omg Tarte doesn't care for "BLACK" people period. They catered to white pale skin......Black and White people do your research!!!!!!!!!!! Tarte products are amazing BUT do your digging. RACIST BRAND!!!!!!!!!!!!!!!!!!!!!!!!!!! White people please dig for US. May God bless you

  • Priscila Nosoma
    Priscila Nosoma 8 months ago +1

    I'm glad I came across this video and Jackie's because I was thinking about purchasing some products from tarte, but after this, absolutely not.

  • Jeffrey Walter
    Jeffrey Walter 8 months ago

    Your eyes are so gorgeous!

  • ShyBella
    ShyBella 8 months ago


  • AwesomeEmTV
    AwesomeEmTV 8 months ago

    8:37 a complete Coup De Grace that I COMPLETELY appreciate you for!✊🏾 Companies aren't ignorant and know what they doing but just dont care. NOPE Tarte you won't make money on us by blatantly telling us we're an afterthought.

  • Nelly Jones
    Nelly Jones 8 months ago +1

    Wow you are amazing.. you told them...😍

  • Idk ._.
    Idk ._. 8 months ago +30

    Emojis shade range:
    Fenty beauty shade range:
    Tarte shade range:

  • hj. mkl
    hj. mkl 9 months ago

    could not agree more with everything she said

  • Kiara Leigh
    Kiara Leigh 9 months ago


  • Emily Evitts
    Emily Evitts 9 months ago +3

    I love your channel but what about really light girls. They never make a shade to match me because I'm very pale. I understand it's horrible for many dark skin people with finding shades because it's hard but I can't find a shade to match me ..they're all too yellow and pink for me.

    • Emily Evitts
      Emily Evitts 8 months ago

      But it's crazy that we have to spend more money just to get a shade light enough.

    • Rachel G
      Rachel G 8 months ago +1

      @Emily Evitts I know right? And we're always "porcelain" or "ivory". I like to get white foundation mixers.

  • sabeeha farooqi
    sabeeha farooqi 9 months ago

    i honestly love how your not that person thats like "oh, they didn`t have good shades then i hate their conealer" your just so honest about your feeling i love it so so so so much

  • Rebecca Garcia
    Rebecca Garcia 9 months ago

    Absolute disgrace to the world

  • Random Artist
    Random Artist 9 months ago

    Girl, you just got a new subscriber. Mass respect to you for speaking your mind.

  • spilling thetae
    spilling thetae 10 months ago +1

    So many of the light shades look exactly the same, yet they have like 10 light shades and three “dark” shades that are practically orange. The fact that so many people with darker skin tones have to mix two or three shades to get close to their skin color is embarrassing. I have a medium skin ton with yellow undertones and I bet I wouldn’t be able to find my shade...😒

  • Chaotic Neutral
    Chaotic Neutral 10 months ago

    Oompa Loompas are SHAKING

    *no offense to Alyssa- the shade is just straight up orange.

  • kellee2008
    kellee2008 10 months ago

    I’m super late, but I love this video and was definitely taking notes. ❤️

  • Deborah Collins
    Deborah Collins 10 months ago

    My ig _.deborah_.xt

  • Kat Walker
    Kat Walker 10 months ago

    Sis ended the video by throwing the whole look away and replacing it with brands worthy of her face QUEEN 👑

  • Madison Gil
    Madison Gil 10 months ago

    I literally remember when I first seen this and LIVED for how you went off!!! Here I am 9 months later because every now and again I need to see it. I love you!❤️💕😘

  • Foxie Mctails
    Foxie Mctails 10 months ago

    Tarte really has to step up their shade range. It’s very unfair that they launch the foundation with little darker shades, and after plenty of people start to speak out about it, THEN they change. For the love of god, be inclusive!

  • ᴄʜᴇʀʀʏ ᴍᴀʀɪ

    Huge disappointment. Glad I didnt buy it.

  • nailzbyangela
    nailzbyangela 10 months ago

    I swear you are literally the most BEAUTIFUL WOMAN I have ever seen. You go girl!😍😘

  • Maryscott OConnor
    Maryscott OConnor 10 months ago

    Damned right. I’m going a step further: I will not get the Shape Tape concealer until and unless the FOUNDATION range is re-released with a more inclusive range.
    I’ll just have to find a different concealer. Sorry, Tarte - you fucked up.

  • Charis Washington
    Charis Washington 10 months ago

    You go girl! I have to say that I agree with you about the Tarte shape tape. I am a person who is lighter and they did not have my correct color as well. I bought it from Ulta as soon as it came out because I love the concealer. I noticed that there were not many shades of color and I simply thought that the Ulta that I went to simply had not put all of the shades out. when I got home, it was not the right color for me (tan honey) its too dark and I bought it with cash and lost my receipt. If you try to take things back to Ulta without a receipt they only give you $0.01 so I had no choice but to keep it, soooo I use it is a contour and that is the best we can do with this mess. I wont be buying my correct shade when and if they decide to include me.

  • Chris Professional
    Chris Professional 11 months ago

    omg thank you for using your platform to speak the TRUTH!

  • Chris Professional
    Chris Professional 11 months ago

    ugh this make up suuuucks! it donald trumped your face,

  • Arleen Casado
    Arleen Casado 11 months ago

    i love this video, go gurlllll!

  • Princess Kitty Valentine
    Princess Kitty Valentine 11 months ago

    What are the songs she uses

  • selena vallejo
    selena vallejo 11 months ago

    ive never seen her so angry lol

  • Eudora Evans
    Eudora Evans 11 months ago


  • Tammy James
    Tammy James Year ago

    I will never purchase the concealer for this reason. I find this deplorable.

  • Tenysiah Stevens
    Tenysiah Stevens Year ago

    No matter how much you put on you always look flawless 😍

  • Angela Francis
    Angela Francis Year ago

    Before you set your face, it looked like an frozen orangecicle.

  • dottie mathews
    dottie mathews Year ago


  • laiba
    laiba Year ago

    It is a shame that Tarte released such a limited amount of shades for their foundation, because the formula does seem great. They REALLY messed up on this one...

  • Khorri Jones
    Khorri Jones Year ago


  • Anna Lyn
    Anna Lyn Year ago

    Alissa you’re the best :)

  • Sarah Lopes
    Sarah Lopes Year ago

    They “trumped” you 😔

  • AmyLeah Star
    AmyLeah Star Year ago


  • fatimah skeets
    fatimah skeets Year ago

    The fuck type of honey do they use? Have they forgotten about people of other skin tones?

  • Kaylee Coats
    Kaylee Coats Year ago

    I love how done you look with tarte’s bs this whole video. The shade range is literal 💩.

  • Kyameshia Joseph
    Kyameshia Joseph Year ago

    definitely could tell something was off in the beginning because you weren't your bubbly self. However, I LOVE how you turned it to positively show those brands that do😍

  • Yodele Ladejobi
    Yodele Ladejobi Year ago

    👏🏾👏🏾👏🏾 bless your heart

  • Doll
    Doll Year ago

    love u

  • Evie 17
    Evie 17 Year ago

    Well there goes her pr packages from target

  • Evie 17
    Evie 17 Year ago

    I cant relate