NEW Tarte Shape Tape Foundation..Are They Serious?

  • Published on Jan 17, 2018
  • So about this Tarte Shape Tape Foundation..what are you guys thoughts?
    Jackieโ€™s video :
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Comments • 8 958

  • nancykerrigan
    nancykerrigan 11 days ago

    I know im late but i just saw their products this past weekend in a sephora and still the same range ๐Ÿ™„ they clearly dont care

  • Jay407
    Jay407 Month ago

    When she came back and those products on her face were gone... I almost fainted๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ love her authenticity!

  • Maria Paretas Hurtado
    Maria Paretas Hurtado 2 months ago

    10:24 BTS??

  • Laney McMillan
    Laney McMillan 2 months ago

    If Alissa has a foundation shade range : ๐Ÿคš๐Ÿป๐Ÿคš๐Ÿผ๐Ÿคš๐Ÿฝ๐Ÿคš๐Ÿพ๐Ÿคš๐Ÿฟ๐Ÿคš
    Ay gotta respect the yellow colored people

  • julypiesqueen
    julypiesqueen 2 months ago +1

    I have no idea if there would be a chance for you to see this comment but, I will still try... I was wondering if you still have the video where you talk about the new, re-launched Tarte Face Tape foundation? I am basically doing my dissertation where I discuss their initial launch and their one year later re-launch. It seems I can no longer find your video (which would be really useful for my research) although I have saved the link when I initially watched it :D. It says is no longer available and I still hope there is still online, somehow. Thanks!

  • Ship Doctas, O.P.E
    Ship Doctas, O.P.E 2 months ago


  • Dani Probably
    Dani Probably 2 months ago

    *Appiles the product, makes her look like she used a cheese puff as a beauty blender* You literally looked unhealthier physically and mentally when you put the product on, what?!

  • Guiding Star
    Guiding Star 4 months ago

    And the light shades donโ€™t even fit for some of us very fair skin ppl

  • Lauren Stewart
    Lauren Stewart 4 months ago


  • Kaneshia
    Kaneshia 5 months ago

    This is still the business a year later. Alissa is the GOAT.

  • shawnna carter
    shawnna carter 5 months ago

    Forget tarte! Fenty has all shades!!โค๏ธ๐Ÿ™Œ๐Ÿป๐Ÿ™Œ๐Ÿผ๐Ÿ™Œ๐Ÿฝ๐Ÿ™Œ๐Ÿพ๐Ÿ™Œ๐Ÿฟ

  • Caidence James
    Caidence James 5 months ago

    This is so true this makes me so mad and upset that makeup brands arenโ€™t including people with darker skin.

  • Theblackbumblebee
    Theblackbumblebee 6 months ago

    Omg Tarte doesn't care for "BLACK" people period. They catered to white pale skin......Black and White people do your research!!!!!!!!!!! Tarte products are amazing BUT do your digging. RACIST BRAND!!!!!!!!!!!!!!!!!!!!!!!!!!! White people please dig for US. May God bless you

  • Priscila Nosoma
    Priscila Nosoma 6 months ago +1

    I'm glad I came across this video and Jackie's because I was thinking about purchasing some products from tarte, but after this, absolutely not.

  • Jeffrey Walter
    Jeffrey Walter 6 months ago

    Your eyes are so gorgeous!

  • ShyBella
    ShyBella 6 months ago


  • AwesomeEmTV
    AwesomeEmTV 6 months ago

    8:37 a complete Coup De Grace that I COMPLETELY appreciate you for!โœŠ๐Ÿพ Companies aren't ignorant and know what they doing but just dont care. NOPE Tarte you won't make money on us by blatantly telling us we're an afterthought.

  • Nelly Jones
    Nelly Jones 6 months ago +1

    Wow you are amazing.. you told them...๐Ÿ˜

  • *pOtAtO iS mY nAmE aNd BeInG fAtโ€™S mY gAMe* :D

    Emojis shade range:
    Fenty beauty shade range:
    Tarte shade range:

  • hj. mkl
    hj. mkl 6 months ago

    could not agree more with everything she said

  • Kiara Leigh
    Kiara Leigh 7 months ago


  • Emily Evitts
    Emily Evitts 7 months ago +3

    I love your channel but what about really light girls. They never make a shade to match me because I'm very pale. I understand it's horrible for many dark skin people with finding shades because it's hard but I can't find a shade to match me ..they're all too yellow and pink for me.

    • Emily Evitts
      Emily Evitts 6 months ago

      But it's crazy that we have to spend more money just to get a shade light enough.

    • Rachel G
      Rachel G 6 months ago +1

      @Emily Evitts I know right? And we're always "porcelain" or "ivory". I like to get white foundation mixers.

  • sabeeha farooqi
    sabeeha farooqi 7 months ago

    i honestly love how your not that person thats like "oh, they didn`t have good shades then i hate their conealer" your just so honest about your feeling i love it so so so so much

  • Rebecca Garcia
    Rebecca Garcia 7 months ago

    Absolute disgrace to the world

  • Random Artist
    Random Artist 7 months ago

    Girl, you just got a new subscriber. Mass respect to you for speaking your mind.

  • spilling thetae
    spilling thetae 8 months ago +1

    So many of the light shades look exactly the same, yet they have like 10 light shades and three โ€œdarkโ€ shades that are practically orange. The fact that so many people with darker skin tones have to mix two or three shades to get close to their skin color is embarrassing. I have a medium skin ton with yellow undertones and I bet I wouldnโ€™t be able to find my shade...๐Ÿ˜’

  • Perspective evitcepsreP

    Oompa Loompas are SHAKING

    *no offense to Alyssa- the shade is just straight up orange.

  • kellee2008
    kellee2008 8 months ago

    Iโ€™m super late, but I love this video and was definitely taking notes. โค๏ธ

  • Deborah Collins
    Deborah Collins 8 months ago

    My ig _.deborah_.xt

  • Kat Walker
    Kat Walker 8 months ago

    Sis ended the video by throwing the whole look away and replacing it with brands worthy of her face QUEEN ๐Ÿ‘‘

  • Madison Gil
    Madison Gil 8 months ago

    I literally remember when I first seen this and LIVED for how you went off!!! Here I am 9 months later because every now and again I need to see it. I love you!โค๏ธ๐Ÿ’•๐Ÿ˜˜

  • Foxie Mctails
    Foxie Mctails 8 months ago

    Tarte really has to step up their shade range. Itโ€™s very unfair that they launch the foundation with little darker shades, and after plenty of people start to speak out about it, THEN they change. For the love of god, be inclusive!

  • แด„สœแด‡ส€ส€ส แดแด€ส€ษช

    Huge disappointment. Glad I didnt buy it.

  • nailzbyangela
    nailzbyangela 8 months ago

    I swear you are literally the most BEAUTIFUL WOMAN I have ever seen. You go girl!๐Ÿ˜๐Ÿ˜˜

  • Maryscott OConnor
    Maryscott OConnor 8 months ago

    Damned right. Iโ€™m going a step further: I will not get the Shape Tape concealer until and unless the FOUNDATION range is re-released with a more inclusive range.
    Iโ€™ll just have to find a different concealer. Sorry, Tarte - you fucked up.

  • Charis Washington
    Charis Washington 8 months ago

    You go girl! I have to say that I agree with you about the Tarte shape tape. I am a person who is lighter and they did not have my correct color as well. I bought it from Ulta as soon as it came out because I love the concealer. I noticed that there were not many shades of color and I simply thought that the Ulta that I went to simply had not put all of the shades out. when I got home, it was not the right color for me (tan honey) its too dark and I bought it with cash and lost my receipt. If you try to take things back to Ulta without a receipt they only give you $0.01 so I had no choice but to keep it, soooo I use it is a contour and that is the best we can do with this mess. I wont be buying my correct shade when and if they decide to include me.

  • Chris Professional
    Chris Professional 9 months ago

    omg thank you for using your platform to speak the TRUTH!

  • Chris Professional
    Chris Professional 9 months ago

    ugh this make up suuuucks! it donald trumped your face,

  • Arleen Casado
    Arleen Casado 9 months ago

    i love this video, go gurlllll!

  • Princess Kitty Valentine

    What are the songs she uses

  • selena vallejo
    selena vallejo 9 months ago

    ive never seen her so angry lol

  • Eudora Evans
    Eudora Evans 9 months ago


  • Tammy James
    Tammy James 9 months ago

    I will never purchase the concealer for this reason. I find this deplorable.

  • Tenysiah Stevens
    Tenysiah Stevens 10 months ago

    No matter how much you put on you always look flawless ๐Ÿ˜

  • Angela Francis
    Angela Francis 10 months ago

    Before you set your face, it looked like an frozen orangecicle.

  • dottie mathews
    dottie mathews 10 months ago


  • laiba
    laiba 10 months ago

    It is a shame that Tarte released such a limited amount of shades for their foundation, because the formula does seem great. They REALLY messed up on this one...

  • Khorri Jones
    Khorri Jones 10 months ago


  • Anna Lyn
    Anna Lyn 10 months ago

    Alissa youโ€™re the best :)

  • Sarah Lopes
    Sarah Lopes 10 months ago

    They โ€œtrumpedโ€ you ๐Ÿ˜”

  • AmyLeah Star
    AmyLeah Star 10 months ago


  • fatimah skeets
    fatimah skeets 11 months ago

    The fuck type of honey do they use? Have they forgotten about people of other skin tones?

  • Kaylee Coats
    Kaylee Coats 11 months ago

    I love how done you look with tarteโ€™s bs this whole video. The shade range is literal ๐Ÿ’ฉ.

  • Kyameshia Joseph
    Kyameshia Joseph 11 months ago

    definitely could tell something was off in the beginning because you weren't your bubbly self. However, I LOVE how you turned it to positively show those brands that do๐Ÿ˜

  • Y o d e l e
    Y o d e l e 11 months ago

    ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ bless your heart

  • Doll
    Doll 11 months ago

    love u

  • Evie 17
    Evie 17 11 months ago

    Well there goes her pr packages from target

  • Evie 17
    Evie 17 11 months ago

    I cant relate

  • Savanna The Aqua Llama
    Savanna The Aqua Llama 11 months ago

    I'm really pleased that you showcased inclusive brands! I've heard good things about coverfx and I'm gonna head over and see if I can find a match for my fair skin with severely Olive undertones! I'm optimistic!


    Trump is that u?!

  • Shawnta Brown
    Shawnta Brown 11 months ago

    I agree, we come In all colors and should be accommodated as such!!!

  • Collin Meehan
    Collin Meehan Year ago

    This is amazing. This is why I love her.

  • Quintisha
    Quintisha Year ago

    The funniest part is... they never extended their shades. Thank you for standing for inclusivity.

  • Kitty Bucher
    Kitty Bucher Year ago

    So...I was sitting on my back porch at nearly midnight watching this...that weird wailing sound in the background of the first half of the video - I'm guessing it's part of the music - yea, that freaked me right the eff out. I could not for the life of me imagine what in the hell be damned was making that noise.

  • Daeguwu ;
    Daeguwu ; Year ago

    i hope tarte knows there's many, many, many.. many... different coloured skin ;-;

    im disappointed, smh

  • Phoebe Isobel
    Phoebe Isobel Year ago

    The respect level is so high!

  • Hailey Anderson
    Hailey Anderson Year ago

    1.3 K Tarte workers have thumbs downed this video ๐Ÿ˜‚๐Ÿ˜‚

    CHARR KR Year ago

    uhh.. what ? new subbie in the building

  • Kallie Johnstone
    Kallie Johnstone Year ago

    I am disgusted at the amount of shades they made there are so many beautiful darker skin tones and ur gonna hit out with that shit nonono NOT ENOUGH COLOURS I donโ€™t even think thereโ€™s a shade that would fit me and Iโ€™m like a gost

  • Tee Coleman
    Tee Coleman Year ago

    This was dope!

  • Hayley xo
    Hayley xo Year ago

    Oof u looking flawless

  • Xx Xx
    Xx Xx Year ago

    That they dared to send you woah

  • Faith Struck
    Faith Struck Year ago

    Iโ€™m white. As HECK. But I tanned a lot over the summer. I went to get a bit of a darker shade and noticed that there was only like 1 or 2 darker shades and it made me SO upset. I asked to the worker at Sephora and asked why they had such a small variety and wondered if they were just out of stock. She said โ€œno this is all that tarte has provided as to darker tonesโ€ and then she proceeded to point to โ€œmy shadeโ€ I told her that I knew my shade was there however I asked about people with darker tones again she said โ€œwell if you look over here thereโ€™s more darker shadesโ€ she pointed to other brands besides tarte. Shame on you tarte shame on you

  • Kiara Leigh
    Kiara Leigh Year ago +1

    Even Iโ€™m pretty light ๐Ÿคฃ I still feel ashamed how they canโ€™t cater for all the darker colours and they didnโ€™t even try to make darker colours ๐Ÿ˜คand we r in 2018 like have these brands learnt something ๐Ÿ˜’about different colours

  • Kiara Leigh
    Kiara Leigh Year ago +1


  • Gabrielle Smith
    Gabrielle Smith Year ago

    as a woman of a deep melanin complexion, thank you for bring awareness to this topic .

  • Hayden Lindley
    Hayden Lindley Year ago

    Iโ€™m Native and on my dad side heโ€™s darker than my mom and I inherited that so when I see stuff like this I get frustrated because as me and many other people we donโ€™t deserve to be an afterthought I love this video she is so classy and such an inspirational person

  • Hayden Lindley
    Hayden Lindley Year ago

    She is such an inspiration โค๏ธโค๏ธโค๏ธ

  • Hamm Hamm
    Hamm Hamm Year ago

    โ€œdont give us this half ass bullshitโ€
    most savage video on the web

    she really just did that ๐Ÿ™Œ word

  • Cheyenne Chante
    Cheyenne Chante Year ago

    Video is still relevant. Still no more deep tone shades. Smh. Still cancelled.

  • Venise Alexis
    Venise Alexis Year ago

    New subscriber

  • Ashley Noland
    Ashley Noland Year ago

    Your skin is SO gorgeous!!

  • Shea O`Brien
    Shea O`Brien Year ago

    it worked for her so she dont like it

    9iCEQUEEN Year ago

    This is how I felt about physicians formula for a lil min its shameful I'm over it and so is my local CVS lmao Tarte know they tripping and really don't want my money I've never used the shape tape concealer even though I was gifted one

  • Amber Kaiser
    Amber Kaiser Year ago +2

    I am a light skinned woman,and I donโ€™t even think that I have a shade to match I canโ€™t even start to feel or thing about how colored women/men feel or how un- including it is....and what you said was right that it 2k18 and itโ€™s time that everyone gets treated equal and that it doesnโ€™t matter your skin or sexuality that you should be able to get a foundation shade to match you or to where you can walk up to anywhere and get treated the same way as everybody else around you.....and tart shape tape....when it comes out with new skin colors I think that it should be mostly to all ( I hope all) colors for colored people bc the shade range is just not ok their are only 3 dark shades and the rest are shades for a tan light girls summer color and under and thatโ€™s NOT ok at ALL.....and I am genuinely Pโ€™d the freak OFF ~~~~now Iโ€™ve said what I needed and Iโ€™m sry for the shade rang for all of you gorgeous dark skinned people โคโค๐Ÿ˜”๐Ÿ˜”๐Ÿ˜’๐Ÿ˜’๐Ÿ˜’

  • Yesenia Solis
    Yesenia Solis Year ago

    Hi ,i am sorry but i didnt like the way the shade turned out . It does look orange and then too light .. not a good blend. Maybe tarte can try again

  • Laurie Healey
    Laurie Healey Year ago

    Won't buy anymore tarte products
    Legitimately why is everyone still using the concelear? How do you only boycott a tenth of a makeup company? I boycott tarte

  • Updanted Official

    love you

  • Phoebe Felice
    Phoebe Felice Year ago

    One in a million! Keep it up, society needs more activism of this nature. Most wont stand up. You did! Create your own line so we can buy it. I know youโ€™ll have something for everyone ๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡

  • imliterallyluis
    imliterallyluis Year ago

    just rewatched this and queen snapped love you Alissa omg I love this video and you being upfront and voicing your opinions โค๏ธโค๏ธโค๏ธ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ

  • Pablo Almeida
    Pablo Almeida Year ago

    congrats for the iniciative

  • Magdalena Filipovic

    i dont know why do darker skin toned girls make drama like this?? they dont make more dark shades and all of the sudden they are rasist like who gives a shit ?? i im not rasist but i dont get whats with all the drama.stop making a victms of yourself girls!

  • Sassy Susan
    Sassy Susan Year ago

    #TarteCosmetics the worst company out there. They made one decent product...... there foundation are lousy garbage if you are thinking of buying a Tarte foundation you may as well take your money and flush it down the toilet. Same results

  • Mana M
    Mana M Year ago

    You're the best !!!!! ๐Ÿ’•

  • Awkwardsimmer
    Awkwardsimmer Year ago

    great video!

  • JJ's Makeup Obsession

    Not speaking about Tarte but I usually have to mix 2 foundations together to get a match. Even though I have both hispanic and some indian, I look white. But my skin tone is in between all foundation shades.

  • Jalynn Renae
    Jalynn Renae Year ago

    loooooove you

  • Just Joia
    Just Joia Year ago

    I love the fact that not only did you let Tarte know but you included in this video brands who are actively putting out inclusive products and no where they messed up and sought after advice to correct the mistakes.

  • therichavila
    therichavila Year ago

    You are one of the BEAUTIFULEST people I have EVER seen. (Side bar) This is the first time Iโ€™ve ever commented on TVclip, yes it was THAT serious.