Why Parmesan Cheese Is So Expensive | So Expensive

  • Published on Nov 17, 2018
  • A wheel of parmesan cheese can cost over $1,000. A single wheel takes at least one year to age, 131 gallons of milk to make, and it can only be made in a restricted area in northern Italy, in the region of Emilia Romagna. We visited a dairy in Parma, Italy to find out how the cheese is made and why it is so expensive.
    #ParmesanCheese #Italy #FoodInsider
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    Why Parmesan Cheese Is So Expensive | So Expensive

Comments • 18 098

  • r u b y r o o
    r u b y r o o 10 minutes ago

    0:48 and i..

  • Courtney Johnson
    Courtney Johnson Hour ago

    Sum mf cheese for 2.000.000 gtfo whatever they crazy

  • dogonakeyboard
    dogonakeyboard 2 hours ago

    7:14 "untouched" *few seconds later* guy rubbing his hands across like 4 wheels

  • Jacqueline Keijzer
    Jacqueline Keijzer 3 hours ago

    ....WWed noW....

  • NL3044
    NL3044 7 hours ago

    Let's face it, with technology today, they can have this bacteria grow anywhere they like by replicating the same conditions and adding them back into the fermentation process. This is a well rehearsed technique used in mass production today. So let's no start telling lies about this cheese can only be produced in one area of Italy to inflate the price by restricting production.

  • Warren Louis
    Warren Louis 10 hours ago

    Truffle oil and parmesan cheese now?

  • Jblsound1975
    Jblsound1975 11 hours ago

    Il cibo italiano e il più BUONO del mondo mettetevelo in testa ... PRIMA NOI ...POI..POI..POI...GLI ALTRI 😎😎😉👍VIVA italy

  • Bob Newhart
    Bob Newhart 12 hours ago

    Parmesan cheese can be made anywhere in the world as long as you have milk they're lying

  • water strider
    water strider 16 hours ago

    What curd?!? In a copper pot?!?

  • Johna Bautista
    Johna Bautista 16 hours ago +1

    Im sure china is the one imitating them

  • Kitajima Chisato
    Kitajima Chisato 16 hours ago +2

    When a wheel of cheese literally weighs more than you lmao

  • Nemu Oppa
    Nemu Oppa 18 hours ago

    I still hate cheese.

  • Nemu Oppa
    Nemu Oppa 18 hours ago

    Watch my recommendation change into cheese

  • Nemu Oppa
    Nemu Oppa 18 hours ago

    *Reads the title*
    Me: because the shittier the taste is, the more expensive it is.

  • Jesse Delorbe
    Jesse Delorbe 20 hours ago


    HOWTOFADE [HTF] 20 hours ago +2

    *JERRY* *want* *to* *know* *your* *loation*

  • Pete Favelle
    Pete Favelle 21 hour ago

    It’s such a pitty this was made for the 3 countries in the world who don’t use the metric system especially considering Italy is one of them.

  • cameron cooper
    cameron cooper Day ago +5

    Who else is here in 2019 from TVclip recommend?

  • CC PS
    CC PS Day ago

    can the rind be eaten too?

  • Erica P.
    Erica P. Day ago

    Why don’t they use gloves

  • commander walnut
    commander walnut Day ago +1

    My dumb ass bought grana padano without looking at the label thinking its parmesan, it still tastes really good though

    • commander walnut
      commander walnut 12 hours ago

      @Bob Newhart no its probably just how hard cheese is usually packaged

    • Bob Newhart
      Bob Newhart 12 hours ago

      Its just a marketing gimmick to get your money and secure high prices

  • smokey eyes
    smokey eyes Day ago

    Why not wearing gloves?

    • Bob Newhart
      Bob Newhart 12 hours ago

      The bacteria needs Italian sweat and dirt to survive

  • Matthew Loughlin

    Feel rich for having a shit tonne of that in my fridge

  • A J
    A J Day ago

    0:48 and cheese *oop*

  • Hale Berry
    Hale Berry Day ago +1

    I learned something new

  • Robert Pryor
    Robert Pryor Day ago

    It's like cheese... Except for rich people?

  • Ay Kay
    Ay Kay Day ago

    If this is a multi billion dollar industry, how much do the workers get paid? Because it looks like they work their ass off to make that cheese.

  • Henry
    Henry Day ago

    it cost 10$ per kg

  • Alondra Hernandez
    Alondra Hernandez 2 days ago +1

    5:33 imagine you falling in that

  • creeping death
    creeping death 2 days ago

    I would love to take a giant bite out of that wheel.

  • Chan Fam
    Chan Fam 2 days ago +3

    0:49 ... O.O.P...
    *AND I OOP-*

  • jon
    jon 2 days ago

    8:24 náni !?

  • Bambang Harjo Santoso

    So basically everyone eat bad bacteria in the form of cheese ??

  • AirTraffic Control
    AirTraffic Control 2 days ago +1

    The counterfeit is better. Same stuff just way cheaper. Not my problem they can’t keep their product competitive.

  • Vladimir James
    Vladimir James 2 days ago

    The guy playing the Cheese in start of the video is disgusting he didnt even was his hand

  • tangled stranger
    tangled stranger 2 days ago

    I hate cheese

  • Bob
    Bob 2 days ago

    All the signs of an 'actual cheese' can be faked.

  • Ritou Wolf
    Ritou Wolf 2 days ago +5

    suddenly I feel very proud to be Italian, even if I don't come from Emilia Romagna.


  • Arctic_Foxx
    Arctic_Foxx 2 days ago

    What Happens To The Whey?

  • HeroMieme Gaming
    HeroMieme Gaming 2 days ago

    Someone already made the same topic please stop copying them

  • Kreamator
    Kreamator 2 days ago +1

    "They use 'Parmesan' to trick people into thinking it's the real thing"
    Bold of you to assume average folks know about, care about, or are used to having the 'real thing' to get tricked into buying. We dont think that when we buy Parmesan we're buying Parmigiano Reggiano, we think we're buying the cheese that's in the package we just bought.

  • Kevork Manoukian
    Kevork Manoukian 3 days ago +1

    Do you even Parmesan my friend?

  • Llamas
    Llamas 3 days ago

    Is it weird that we have wheels at our local giant eagle?

  • Jadey
    Jadey 3 days ago +3

    i left a glass of milk in my drawer in oklhaoma for a month and what came out was somthing that tasted and looked like this

  • Law Da Realist
    Law Da Realist 3 days ago

    Parmesan chesese is nasty lol

  • Alessio Buzzanca
    Alessio Buzzanca 3 days ago

    Seriously, is this a real professional food channel? Parmesan cheese???????? His name is Parmigiano. No translation. Right question is: why parmesan is so cheap and Parmigiano Reggiano is so expensive? Study, learn, then open a food channel. Take care.

  • Deansy
    Deansy 3 days ago +2

    rennet is cow stomach acid
    love me some of that in my cheese

    DOO DOO BROWN 3 days ago +1

    its funny they complain and call other cheese fake cheese instead of "competitors" lmao..

  • john smith
    john smith 3 days ago


  • Brandon A
    Brandon A 3 days ago

    2.5b euro is not 2.5b United States dollars. The euro is worth less that the UNITED STATES DOLLAR just like every currency always is

    • Brandon A
      Brandon A 2 days ago

      @Zerione canadian money has a higher value than the euro

    • Brandon A
      Brandon A 2 days ago

      @Zerione uh no it isnt. Its worth .89 to the US 1.00. Try again

    • Zerione
      Zerione 2 days ago

      Lol the euro is worth more than the us dollar

  • roxy blakfree
    roxy blakfree 3 days ago

    Madoo quando sta qui parla in italiano me fa impressione (italiani?)

  • Ginevra Sacchetto
    Ginevra Sacchetto 3 days ago

    Se na cazzada non costa cusì tanto

  • Lily O'Moore
    Lily O'Moore 3 days ago

    Damn, I buy from the cheese black market. Cool!

  • t e r m i n a t e d
    t e r m i n a t e d 3 days ago

    Expensive or not
    I still love the taste of the cheese

  • Toh Kok Hau
    Toh Kok Hau 3 days ago +1

    So expensive becoz it was made from porn star's breast milk and must be harvested by using mouth only.

  • Ayodeji Ogundiran
    Ayodeji Ogundiran 3 days ago +1

    So why go through the stress of "faking" a product when you can as well brand it as your own version of cheese? Isn't it meant to be an industry?

  • Cranberry S.
    Cranberry S. 3 days ago

    Di Molto!

  • Sun Jara
    Sun Jara 3 days ago

    1:53 'Remnant'?

  • Niklas
    Niklas 3 days ago +1

    I guess I never make the real thing

  • NosyCobra9
    NosyCobra9 4 days ago +1

    I can make this with my foreskin

  • K. Day
    K. Day 4 days ago

    Have you ever wondered who was the 1st person to come up with how to make cheese? Especially parmesan! I mean seriously!!

  • J Peach
    J Peach 4 days ago +1

    I went to go buy a QP of some high grade home grown parmesan but then then chef ran off with my money. Never again.

  • Tropical pineapple Slimes 21


  • Mr. Ahmad
    Mr. Ahmad 4 days ago

    I like the part where he sticks his bare hands in the cheese and gets some between his fingernails

  • Elijah Jaype
    Elijah Jaype 4 days ago

    Is this a parmesan i thought it was mozzarella D:

  • LOL UwU
    LOL UwU 4 days ago +1

    so chese maked by germs wtf that just i watch

  • Femo
    Femo 4 days ago

    2:09 in fart

  • Kevin Okada, Jr.
    Kevin Okada, Jr. 4 days ago

    It's not that expensive

  • D P
    D P 4 days ago +1

    KOSOVO IS SERBIA!!!🇷🇸🇷🇸🇷🇸🇷🇸🇷🇸🇷🇸🇷🇸🇷🇸

  • Ming Dynasty
    Ming Dynasty 4 days ago +1

    It's just a cheese

  • champagnecoloredeyes

    Why are none of these people wearing gloves?! 🤢

  • Jordan. btw
    Jordan. btw 4 days ago +3

    Why should you rob a Bank Just rob the Cheese xD

  • N- Ing
    N- Ing 4 days ago


  • Mobius-99/305
    Mobius-99/305 4 days ago

    Maybe I lack appreciation for culture, but all I can think of is that the sole reason Parmesan is so expensive is because of a forced monopoly, with modern technology and how simple the cheesemaking process is for Parmesan it could be a very cheap cheese made literally anywhere else in the world (just introduce the right bacterial culture into the milk and you'll be good!), but it's not and if someone tried they'd be dismissed as "counterfeits". Rather than make me appreciate genuine Parmesan, this video made me a tad pissed.

    Also, telling me how cooking milk will somehow only kill the bad bacteria has me extremely skeptical. Y'know, heat of boiling kills most microorganisms indiscriminately, right? I smell that this whole "good bacteria" thing may also just be bullshit...

    • Mobius-99/305
      Mobius-99/305 3 days ago

      @TheKitchenTechnician I'm Russian, the fuck's a Costco.

    • TheKitchenTechnician
      TheKitchenTechnician 4 days ago

      Have some real Parmesan and you’ll know the difference right away. It’s very affordable at Costco

  • Gianni Meschiari
    Gianni Meschiari 4 days ago +4

    Viva l'Italia!! Il paese più bello del mondo!!🇮🇹🇮🇹🇮🇹

  • Your mum said
    Your mum said 4 days ago

    Superior white cheese

  • Arthur Heidt
    Arthur Heidt 4 days ago

    italia so masterful

  • Filippo Falcone
    Filippo Falcone 4 days ago +1

    Perk of living in Italy, it doesn't cost much here

  • WaterFallStreams ø
    WaterFallStreams ø 4 days ago

    Regular people: Huh interesting
    Me: mmmmmm cheese

  • Laura V.
    Laura V. 4 days ago

    Where I live I don’t think is expensive.

  • Sham Sham
    Sham Sham 4 days ago

    When the "black market" is 50 times larger then the "real market"...lol nice try. You make up 2% of the market. Stop trying to claim you weren't trademarking parmesan Italy.

    MUZ MIL 4 days ago

    why am i even watching this? i have never eaten cheese,

  • Unstoppable Spirit
    Unstoppable Spirit 4 days ago +2

    K those cheese rolls look cute alright
    I gotta admit that

  • John Cordova
    John Cordova 4 days ago

    I suggest changing the name, as and make it elsewhere. I am pretty positive that It could be done elsewhere, capitalism dictates that the bacteria could be cultivated as well. Paying extortion prices for a spaghetti topping seems very stupid. Thankfully I don't eat that crap Italian either.

  • Michael Tohmah
    Michael Tohmah 4 days ago +6

    Wow I feel so special right at the 5 minute mark she perfectly described me...thanks for the shout out 👌🏼

  • aisha salman
    aisha salman 4 days ago +1

    iii think i will stick to pizza cheese thank you !

  • Michael Tohmah
    Michael Tohmah 4 days ago

    I could be biased because I myself am an Italian American but I just love Italian women..they're beautiful and not just that i love their attitudes, hair and their accents..they're are true gift from God, who's with me!✊

  • a72546600
    a72546600 4 days ago


  • Anonymous
    Anonymous 4 days ago

    The only thing I though was that people have touched my Parmesan cheese before it was cheese

  • Katie Lou
    Katie Lou 4 days ago

    I literally buy blocks of Parmesan cheese just to nibble on. It is the most delicious cheese. Even if it isn't the real deal, it is still pretty damn good.

  • Rage Quit Gaming Enda
    Rage Quit Gaming Enda 4 days ago +1

    Stuff waiting 10 years cheese

  • Lenny Face 1000
    Lenny Face 1000 5 days ago +1

    Y’all are nasty they don’t we’re gloves

  • candy girl nails
    candy girl nails 5 days ago +1

    Gloves are not required when touching cheese!!!!🤢🤮

  • Regina SG
    Regina SG 5 days ago +3

    and i 0:47 .....

  • Gamal Abd el hamid
    Gamal Abd el hamid 5 days ago

    Wow I like it

  • ғL·ọẇєŗ
    ғL·ọẇєŗ 5 days ago +2


    aNd i oOp--

  • Upani Mapala-Gamage
    Upani Mapala-Gamage 5 days ago

    This makes me so happy.

  • A Gaming Egg roll
    A Gaming Egg roll 5 days ago

    Parmesan is not expensive at all

  • Daniel S.
    Daniel S. 5 days ago +5

    Yeaaa parmasean cheese as most people know it doesn’t have to be made in Italy. Only that specific named cheese. Other companies/countries name it differently to avoid legal trouble

    • Daniel S.
      Daniel S. 4 days ago +1

      TheKitchenTechnician Costco be like “half price here, you just have to buy 25 pounds” 😂

    • TheKitchenTechnician
      TheKitchenTechnician 4 days ago

      And it’s all shite! Only Parmesan Reggiano is Parmesan. The rest is salt powder. Put anything on my Caesar other than the real deal and you’ve ruined it. It’s very affordable at Costco

  • atfinn
    atfinn 5 days ago +1

    I like the yellow pump cheese in gas stations, aged 1 day.