Why Americans Love Taco Bell

  • Published on Apr 19, 2019
  • Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand's popularity, Taco Bell has been dealing with upheaval in its C-suite.
    With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it "America's favorite Mexican restaurant."
    Much of Taco Bell's recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors - Chipotle. He has since moved Chipotle's headquarters into Taco Bell's backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.
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    Why Americans Love Taco Bell

Comments • 6 328

  • CNBC
    CNBC  Month ago +110

    What's your favorite fast food brand?

    • tmanowen
      tmanowen 6 hours ago

      Taco Bell

    • J C
      J C 9 hours ago +1

      & Old Country Buffet To Go.

    • Marlon Varnell
      Marlon Varnell 22 hours ago

      Arby's as well

    • Marlon Varnell
      Marlon Varnell 22 hours ago

      Also Krystal's and Central Park

    • Marlon Varnell
      Marlon Varnell 22 hours ago

      Taco Bell
      Pizza Hut
      Burger King
      Chick Fil A

  • Mario Murillo
    Mario Murillo 48 minutes ago

    They love it because they believe a mexican taco has yellow cheese on it

  • Octavio Chavez
    Octavio Chavez Hour ago

    Mexicans in Mexico: What the hell is Taco Bell? That is not real Mexican food. 🙄

  • Bailey Bratton
    Bailey Bratton 2 hours ago


  • Dorktoys
    Dorktoys 3 hours ago

    CNBC = Paid Advertising

  • The Bitch is Back
    The Bitch is Back 4 hours ago

    Doritos Locos Tacos hit it out of the park! 🌮🌮🌮🌮

  • tilt1981
    tilt1981 5 hours ago

    All this success and NO CHOCO TACO!!! Bring it back please!

  • elmartillogrande
    elmartillogrande 7 hours ago

    Taco Bell is good food and works any time of the day.. I eat at Taco Bell regularly..

  • yoricks217
    yoricks217 7 hours ago

    Demolition Man coming true

  • joe
    joe 9 hours ago

    “They’re having trouble with wage increases”.... hahahahahahahaha. Really. They’re paying their employees slave wages and then are running out the back door with billions. It’s time to pay a fair wage.

  • R Alanis
    R Alanis 10 hours ago

    They´ve tried and failed in Mexico, "because well, Mexico already has its own good cheap Mexican food"; No. I believe it has nothing to do with it, Taco Bell is not Mexican food, at all. Let´s say that Taco Bell, just didn´t make it in Mexico because, in comparison with real Mexican tacos and food; Taco Bell, can't even get close to tastiness. That is why they failed.
    (The U.S. people that have come to at least Mexico City and tasted its food and tacos won't let me lie, and I say "at least Mexico City" cause each state has its own food history, food culture, food individuality, food variance, taste, etc., it´s crazy)

  • Hard Workrr12
    Hard Workrr12 11 hours ago

    Taco Bell and Jack in the Box are my favorites.

  • Deja Boo
    Deja Boo 12 hours ago

    Even if I'm not sober, I had never step a foot in to a Taco Bell. That is white wash "Mexican food" and I feel bad for the people, who actually believe that's real Hispanic food. TB is disgraceful imo as a hispanic.

  • SupremeGii
    SupremeGii 13 hours ago

    Ill take kfc or jolibee over any taco bell!

    MGTOW 15 hours ago +1

    Yes, Americans LOVE Mexican Food A Lot. However The Majority Of Americans Are Unable To Speak Spanish At All. Germans In Germany DO NOT Like Spicy Food At All. Goulash, Italian, And Geek Food Is Very Popular In Many European Countries.. Goulash Is Very Popular In Germany..Goulash, And Greek Food Is .Not Very Popular In The States... Also The British LOVE Indian Curry Food In The U.K.The British Have Got Take Away For Curry Food It Is That Popular In The U.K....

  • Gitoya Tyndale
    Gitoya Tyndale 16 hours ago +1

    They jus want u to eat eat eat

  • 115DELDE
    115DELDE 19 hours ago

    Why eat a shtty taco when you can make a better one at home with better ingredients?

  • micah Kiker
    micah Kiker 19 hours ago

    They are part of PepsiCo and I really dont care if they make it or not corporations make money off of slaves.

  • Victoria Alexis
    Victoria Alexis 20 hours ago

    A huge point theyre missing is how late theyre open. I get hungry at 2 am and I can actually order a vegan meal for $4

  • s Jones
    s Jones 21 hour ago

    Healthiest by american standards. It was the most disgusting food ive had in the uk. Once was enough.

  • heyitschino
    heyitschino 23 hours ago

    There is a documentary that talks about how Taco Bell stole their crunchy shell tacos theyre famous for from a small time restaurant in California.

  • Adan Alcala
    Adan Alcala 23 hours ago

    Ever since i had a Gordita Crunch as a kid, i have been hooked.

  • Ae
    Ae 23 hours ago

    Taco Bell has easy vegan options and I just came back from Taco Bell. Taco Bell is so good. Vegan Al-Fresco Crunchwrap Supremes with black beans and Cinnamon stix are fantastic. They usually have a pink lemonade and their sauces are delicious, and vegan. Best fast food in US right now for sure. Wendy’s fries and Mickey Ds apple pies are also pretty good

  • Tofuguy
    Tofuguy Day ago

    *Self Destruction 100*

  • J Bravado
    J Bravado Day ago

    Crunch wrap, Mexican pizza and Baja blast.

  • The Doctor
    The Doctor Day ago

    Taco Bell is going to win the franchise war by 2032 making all restaurants Taco Bells. They will also update their public restrooms with three seashells.

  • Thee Fashion Freak
    Thee Fashion Freak Day ago +1

    Taco Bell OVER Chipotle...

  • Robert M
    Robert M Day ago +1

    I'm European, I've been all over the U.S., but I always hear how much friction there is between Mexicans and Americans, however, in all my trips to the U.S. all I see is the huge amount of Mexican food variety available there, from fast food to restaurants, festivities like cinco de mayo, supermarkets, TV ads advertising Mexican food all over the country, also as I understand it Mexico is Americans first holiday destination it seems like Americans can't get enough of their sourhern hated neighbor. Hard to understand the dichotomy, love hate relationship I suppose! Can anyone explain that, is the hate a myth or reality?

  • Lucifer Morningstar

    U.S. is one big fast food restaurant...

  • The85g
    The85g Day ago


  • Chris Jones
    Chris Jones Day ago

    It’s not real Mexican Traditional Food

  • Sweetlifeluna
    Sweetlifeluna Day ago

    Why Americans Love Taco Bell : WEED, That Simple.

  • Pedro Suarez
    Pedro Suarez Day ago

    I'm mexican and taco bell looks so great and delicious.

  • Huy Tran
    Huy Tran Day ago

    Give me Del Taco 🌮!

  • Huy Tran
    Huy Tran Day ago

    Give me Del Taco 🌮!

  • mohshehri
    mohshehri Day ago +1

    Why every time I eat from Taco bell 🌮 or KFC I get diarrhea

  • wasabi boi
    wasabi boi Day ago +1

    taco bell hurts my stomach so bad and yet i always find myself going back

  • Fierce Omega
    Fierce Omega Day ago

    I am American and I detest Taco Bell!!

  • Dominic Ene
    Dominic Ene Day ago +1

    Chipotle seems overpriced and underwhelming to me . If they want to be bigger than Taco Bell I would suggest them incorporating a value menu and not to be so stingy with serving portions. With that said, If I want to go fancy I rather go to free birds.

  • Best Alpaca Ever

    Aquired taste

  • Shay Hardie
    Shay Hardie Day ago +1

    Thank goodness Taco Bell is making a comeback to Australia!!!

  • Aristeo GutHer
    Aristeo GutHer Day ago

    I am mexican and those tacos taste oksh but nothing compared with real tacos :p

  • Jeff Pagan
    Jeff Pagan Day ago

    Best breakfast on the market

  • AliyahRawModel
    AliyahRawModel Day ago +1

    Its also cause Taco Bell stays open late till 3am while everything else closes around 10pm

  • No Wire Hangers!

    Honey, you can count me OUT. Grrrooosss

  • Justin Schwoerer
    Justin Schwoerer 2 days ago +1

    Bring back Enchiritos, grilled stuffed Burittos, big taste tacos!!!

  • Freeman Dockery
    Freeman Dockery 2 days ago

    We need more cantinas in Arizona! Not just downtown Phoenix but I’m Tempe where the college is!

  • The dark knight returns

    Cause Americans have no culture?

  • Aaliyah Young
    Aaliyah Young 2 days ago

    I hate taco bell 🤮🤮🤮

  • geoff dearth
    geoff dearth 2 days ago

    I used to own YUM Brands stock. Guess I should've kept it.

  • C.C. Crane
    C.C. Crane 2 days ago +1

    Ever since I started eating Taco Bell a year ago, I've basically stopped eating Chipotle. You truly get so much more for your dollar.

  • FrankD71864
    FrankD71864 2 days ago

    This American does not love Taco Bell.

  • Pheng Ov
    Pheng Ov 2 days ago

    never had taco bell, mexican type food not popular in nz

  • SCP 096
    SCP 096 2 days ago +2

    I don't like taco bell , and I'm American.

  • Ian Thomson
    Ian Thomson 2 days ago

    Taco Bell’s alright but I’ll take my local small business (which I’d love for it to be a workers Cooperative) Mexican joint any day of the year. That might be because I live in AZ.

  • Callie Masters
    Callie Masters 2 days ago

    Taco Bell gives me diarrhea. 100% every time.

  • M Logan
    M Logan 2 days ago

    We love you Taco Bell!

  • Glitch Walker
    Glitch Walker 2 days ago

    Please bring Taco Bell to the UK. Thank you.

  • dragondescendant1
    dragondescendant1 2 days ago

    Only thing good about taco bell is cheap, most Mexicans have diabetes, Mexican food is known for junk food. Taco bell is never my first choice for food.

  • TokyoTraveller
    TokyoTraveller 2 days ago

    the new Taco Bell urban restaurants remind me of Demolition Man

  • D.E.B. B
    D.E.B. B 2 days ago

    My taco bell cancelled the 'meximelt'. But you can have them make it, just order a cheesy roll up, then add beef and picante sauce. It winds up being the same.

  • D.E.B. B
    D.E.B. B 2 days ago

    It has the 'yummy' factor. Same as White Castles, Pizza, chocolate, etc.. What's the 'yummy' factor? you know it when you taste it; when you put it in your mouth, and you go, 'Mmmmmmmmmmm!', close your eyes, and let the taste overwhelm your senses.

  • Mr. Tactical
    Mr. Tactical 2 days ago

    I dont think we love it, we just tolerate it.

  • XO Gold J.G.S.
    XO Gold J.G.S. 2 days ago

    Taco Bell needs to start shelling it's chalupa shells at grocery stores

  • babz anderson
    babz anderson 3 days ago

    Killing Americans for profit....let them go under

  • Red Street
    Red Street 3 days ago

    I ❤ Taco Bell.

  • Valerei Renfro
    Valerei Renfro 3 days ago

    Taco Bell is absolutely GROSS! People need to have more discerning taste buds. Authentic Mexican food is what is delicious! I'm not even Hispanic. I used to work at Taco Bell & if you knew how its prepared you wouldn't want to eat there. Ugh! I can't watch any more of this odious video. I'm out!

  • Mudig
    Mudig 3 days ago +1

    taco bell is trash tier fast food.

  • Sergio GARZA
    Sergio GARZA 3 days ago +2

    Taco Bell is NOT MEXICAN FOOD

  • Helawolf
    Helawolf 3 days ago

    Taco Cabana !!!

  • Matt Man
    Matt Man 3 days ago

    We need that Baja blast

  • Dick Stephenson
    Dick Stephenson 3 days ago

    Bell's was some good hamburger's, buddy!

  • Adolfo Martinez
    Adolfo Martinez 3 days ago

    The only reason taco bell exist, is simply people dont know the existance of real, fresh and authentic Mexican tacos.

  • DBO Train
    DBO Train 3 days ago

    end up being dr. dre in the bathroom after taco bell though

  • david casner
    david casner 3 days ago

    A friend and I ate at a Taco Bell In Indianapolis IN that had both of us exploding from both ends for three days. I thought I was going to die! After I got better I went in to complain and got laughed at. Not even a free Taco. That was the last time I have set foot in a Taco Hell. Or KFC or Pizza Hut. It's the same 20 cheap ingredients mixed the different ways. Eat at your own risk you have choices.

  • Jamal X
    Jamal X 3 days ago +1

    Taco Bell is 100% authentic Mexican.

  • Tim Hamock
    Tim Hamock 3 days ago

    Please bring it to Australia!!! Taco Bell is my absolute favorite fast food restaurant. Make an expat happy please!

  • Bernie Flores
    Bernie Flores 3 days ago

    Stop calling Taco Bell a Mexican fast food restraunt. Mexico doesn’t even make those lousy taco shells. It’s an insult to the real Mexican Taco . Soft warm fresh corn tortillas with your choice of meat and fresh hot salsa, cilantro and chopped onions. That is the real Mexican Tacos not Taco Bell. Taco Bell was created by a white man with the last name Bell. Taco Bell is an American fast food place and an insult to Mexican food.

  • SidTV25
    SidTV25 3 days ago

    The appeal of Taco Bell is that you can't get this kind of food anywhere else, its appeal registers completely differently from your typical Mexican place.
    Most burger or sandwich style resteraunts can be replaced by each other.
    But Taco Bell's menu is bizarrely unique but still easy to mass produce, to keep it cheap.

  • TheNine AreMine
    TheNine AreMine 3 days ago

    Why do all these types of videos always miss the big picture? What kills all of these restaurants is capitalist greed. "Higher prices on cheaper food" is their business modal. A KFC $25 family bucket now contains 8 tiny pieces of chicken.

  • Eric Allen
    Eric Allen 3 days ago

    A year ago, I really loved the restaurant's menu. That is no longer the case. Since ownership changed, they got crappier every month. The die is now cast and they will fail. By shitheads.

    BAT-TALK! 4 days ago

    Well it’s not Mexican food but the regular crispy tacos 🌮
    In general are goodbyes hell
    Maybe not the best from Taco Bell

  • SpaceJamBeatz
    SpaceJamBeatz 4 days ago +1

    Taco Bell ain't even Mexican it's trash lmao

  • Blisfiz ASMR
    Blisfiz ASMR 4 days ago +1

    Do the CEOs of the fast food chains get high on their own supply?

  • Trane Sonic
    Trane Sonic 4 days ago

    I'm American and Taco Bell is widely considered to be dog food

  • Pablo Domínguez Durán

    Probably Taco Bell failed in Mexico because is not really authentic Mexican food at all...

  • 211587 cummins
    211587 cummins 4 days ago

    Taco Bell will always be my bae

  • ShinySonic35
    ShinySonic35 4 days ago

    If you eat at chipotle you will get sick!

  • chad lavoie
    chad lavoie 4 days ago

    taco johns is so much better!

  • Peppita Chips
    Peppita Chips 4 days ago

    Please stop calling it Mexican food I find it offensive

  • Kevin Sherrard
    Kevin Sherrard 4 days ago

    What about Moe’s dude!?! Obviously I’ve heard of chipotle but I’ve never heard of any of the others they must be Kalifornia Mexican places

  • Merry Christmas
    Merry Christmas 4 days ago +1

    I might invest now that weed is becoming legal everywhere

  • Merry Christmas
    Merry Christmas 4 days ago +1

    One of the healthiest? I don't think so

  • Pink Pearls
    Pink Pearls 4 days ago

    🐮 Arby’s, chick 🐥 fil a, taco 🌮 🛎

  • Kewlness
    Kewlness 4 days ago

    Never heard those mottos before.

  • Dan Gardiner
    Dan Gardiner 4 days ago

    Taco Bell is great pure Mexican-American food, and cheap too, never mind make a run for the border, you make a run for the bathroom after you eat there.

  • Donnie Webster
    Donnie Webster 4 days ago

    Don’t forget Taco Time.

  • Christian Mendez
    Christian Mendez 4 days ago

    It’s not real Mexican food

  • Backyardmech1
    Backyardmech1 4 days ago

    Make a run for the border.

  • Michael D'Auben
    Michael D'Auben 4 days ago

    I don't know anyone who "loves" Taco Bell. In fact everyone I know thinks their food is crap. With all the real Mexican food available today I can't understand how this place still exists.