Speak like a leader | Simon Lancaster | TEDxVerona

  • Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
    In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.
    Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see www.bespokeleadershipdevelopment.com.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Comments • 80

  • Ousmane Diallo
    Ousmane Diallo 2 days ago

    I think, he has given us the best ways of speaking in public. without a doubt, his examples are great such as changing the tone's of the voice and gestures.

  • Mark Sowers
    Mark Sowers 2 days ago

    Trump lost the popular vote by more than 3,000,000 votes.

    ITILII 3 days ago

    Leftist loony libtard, he speaks with forked tongue.

  • Aymane stitou
    Aymane stitou 4 days ago

    10:14 chess player ? Maxime vachier la grave no ?

  • Jose Trevino
    Jose Trevino 9 days ago

    Romans 6:13
    Neither yield ye your members as instruments of unrighteousness unto sin: but yield yourselves unto God, as those that are alive from the dead, and your members as instruments of righteousness unto God.
    Titus 2:11-12
    For the grace of God that bringeth salvation hath appeared to all men. Teaching us that, denying ungodliness and worldly lusts, we should live soberly, righteously, and godly in this present world.

  • Roel Van de Paar
    Roel Van de Paar 11 days ago

    For a person who is so aware of his speech, I would encourage you to consider what the use of the word God - in the way it was spoken at least twice - does.

  • Oluwatosin Oladele
    Oluwatosin Oladele 11 days ago

    We are product of what we hear,observe and what we imagine per seconds.

  • Naiem Alamin
    Naiem Alamin 16 days ago +1

    Eat well, lough often, love much

  • Red Baron
    Red Baron 26 days ago

    Pope Francis needs to stay out of politics and be pope... or else resign as pope and go into politics in his own home country!

  • Michael Landry
    Michael Landry Month ago +1

    I've often believed that in the U. S. we've not had any true orators since John F. Kennedy and Martin Luther King. They were masters at using the techniques outlined in this talk.

  • Trey Bugatti
    Trey Bugatti Month ago +1

    1:49 Tell me that’s not Bryan Cranston

  • ImRubyy
    ImRubyy Month ago

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    ImRubyy Month ago

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  • Almyrthe
    Almyrthe Month ago +1

    Brilliant speaker, very impressive and useful talk!

  • Sheki Sheki
    Sheki Sheki Month ago

    Germany bigger from you

  • Sheki Sheki
    Sheki Sheki Month ago


  • Sheki Sheki
    Sheki Sheki Month ago

    İ am amanda

  • Maggie Ho
    Maggie Ho Month ago +2

    great speech ! even i do not agree his chump statement but the presentation is very useful. the last one about democracy is brilliant

  • Mjd Ilast
    Mjd Ilast 2 months ago +2

    One word, superb.

  • vanessa croft
    vanessa croft 2 months ago +1

    Fantastic speech. I’m off to research this man more as I really want to give a speech to our government about us carers who have had to give up a normal life to care for our poorly loved ones were pretty much forgotten about. I had already thought of making it rhyme 👌🏼 .. I loved the ease of his confidence. I learnt a few tips. Thank you Simon

  • Angela Ukemenam
    Angela Ukemenam 2 months ago +1

    I loved this video somuch that I tapped download!!!

  • Nicholas Perry
    Nicholas Perry 2 months ago +2

    I've used this in my classroom alongside other lesson materials when teaching rhetoric. Rhetoric is part of our district's curriculum initiative to help our students better understand the staggering amount of discourse often over their heads, or written in such a way that our students fail to realize the deep manipulation by advertising, by politicians, and by their peers.

  • Romanspinjay
    Romanspinjay 2 months ago +1

    We’ve become so PC the school system would never allow freedom of speech back i the school

  • Zahid H Khan
    Zahid H Khan 2 months ago +1


  • Mark Gates
    Mark Gates 2 months ago

    I love that he uses a fake English accent.

  • Sascha Von Hobe
    Sascha Von Hobe 3 months ago +2

    I love it when people talk about something and are proving they can do it too in the same speech. It's both a nice example to learn from and it shows he knows what he's talking.

  • Brendan McCracken
    Brendan McCracken 3 months ago

    Umm unless he's a US citizen, he's got absolutely no say in who leads in the US.

  • Spykerhond
    Spykerhond 3 months ago +1

    3 : in the MIDDLE of the NIGHT I FART , whaaaa hahahahahaha.

  • Jackie Vinasco
    Jackie Vinasco 3 months ago +2

    My favorite part of this speech happens at 16:11 :-)

  • 000 000
    000 000 3 months ago +1

    I just fell in love😍😍 I wanna marry a guy like this for real🤗❤❤

  • Pursuit of Possibility
    Pursuit of Possibility 4 months ago +1

    The spontaneous demonstration he gave was powerful. Really put a smile on my face. What a great talk I'll be applying some of these concepts in my TVclip Channel and at work!

  • Binisha Shrestha
    Binisha Shrestha 4 months ago +1

    This is incredible, mind-blowing! and omigosh I love his accent! :)

  • elena tognetti
    elena tognetti 4 months ago +1

    Simon for president!

  • Udomsak Saengow
    Udomsak Saengow 4 months ago +1

    He predicted it! Trump and now Boris Johnson.

  • Omah Ogbuehi
    Omah Ogbuehi 4 months ago +1

    I was sold with his Trump speech. Spectacular!

  • 11scarymonster
    11scarymonster 4 months ago

    My first thought was that "rhetoric" seems to be about misleading people. Using emotional language to fire people up with no regard for factual debate.
    I don't think that this should be encouraged in politics or anywhere else.
    Let's instead teach people how to debate with facts and logic. With reality, with truth, not interpretation and emotional reaction.
    The point about elitism is well made however. By teaching the elite how to manipulate the masses is also a mistake and anti-democratic.
    But the reality is that those that seek power will pursue and use any tools that they can.
    Does that mean that everyone else should get on board with a bad idea? Or that we start holding our leaders to a higher standard and listening to reason, not rants.

  • Nico M
    Nico M 4 months ago +1

    Insanly good. This guy is an absolute master of his art. I touched the winning price tonight, thanks!

  • The Muse
    The Muse 5 months ago

    The Donald Rocks!

  • khalil Baabul
    khalil Baabul 5 months ago +1

    This guy's a natural! really enjoyed listenin 👏 💯

  • Raed M
    Raed M 5 months ago +1

    Simon! You are awesome 👏 Thank You

  • Raed M
    Raed M 5 months ago

    We love President Trump!🇺🇸


    Wonderful speech, please give some credit to Ancient Greece which is where Rhetoric began and the Ancient Greek language whose words - ethos, logos, pathos - most speakers use. Thank you!

  • Donovan Arndt
    Donovan Arndt 5 months ago

    leaders are tough, Smart men, or women at times, not harlequins or jesters.

  • Jaïr Potjer
    Jaïr Potjer 5 months ago +3

    Important Clippings:
    - 6 speech writer secrets:
    1. The rule of 3. Like TEDx slogan: rethink, reinvent, and reinvest ourselves.
    2. Three sentences in which the opening clause is repeated.
    3. Metaphor is probably the most important piece of political communication.
    4. Images of positive and negative things.
    5. Exaggeration
    6. Rhyming sentences

    -They work because they speak to the instinctive, emotional and logical brains.
    -Instead of teaching our children to sit down and shut up, we should be teaching them stand up and speak out.

  • Prakash Prakash
    Prakash Prakash 5 months ago +1

    Nice video

  • Fernando Campos
    Fernando Campos 6 months ago

    Good speech. But I particularly believe that he should leave they political point of view out of TED talks.

  • Anna Naturalista
    Anna Naturalista 6 months ago +1

    WOW and Thank You!! These are more than just powerful steps of speech writing, You embody the message within your teachings which is brilliant! Simon for President! :-)

  • chumleyok
    chumleyok 6 months ago

    Great content. Shame he can't speak properly. Give the man a glass of water.

  • Jeff Liu
    Jeff Liu 6 months ago


  • Timothy Sheridan
    Timothy Sheridan 7 months ago

    ah the tenents of persuasion.. only usefull when you have so thing to say.
    europe and the united states are under attack my thenequater.. ultra fast breeding peoples who do not share our values, religion or genetics. they destroyed theor countries, now flee to take from us. yea for real. PLuS the planet is already full.. its adding carbon all the time.. headed toward carbon asphoxiation. SO we absolutly must i pliment global 2 child per family "incentives". go ahead and have three.. some dont have any.. but the money wont be as good as 2. finally.. the e.u. is dragging its southern states.. trade deficites must be repaid.. not loaned back.. if you share a common currency then its repaid at the end of the year.. or states die. a loan can never be repaid. and interest is even more absurd. portugal, italy spain greece..are loosing money because of the centrality of the german industrial complex.. if you want consumers, you'll need to repay the TINEY trade imbalance.. about 1%. just food for though.. also equality is rubbish. brown people in the u.s. are 20 ti,es more likley to kill whites than reverse.

  • Space Force
    Space Force 7 months ago +2

    Improvise. Adapt. Overcome.

  • Rajaa Shaw
    Rajaa Shaw 8 months ago +1

    You said “It’s not an Arab spring it’s an Arab inferno” 😢 and I say “there will be spring there will be rebirth and there will be rejuvenation” 🤲🏼

  • Chris Blunt
    Chris Blunt 8 months ago +1

    The irony is that trump was president and now Johnson is the uk equivalent prime minister

  • Lizzie Di
    Lizzie Di 8 months ago +1

    Helpful. Thank you

  • Hussein Huwail
    Hussein Huwail 8 months ago +2

    The way he is presenting is an amazing one.

  • Edita Diamante
    Edita Diamante 8 months ago +2

    Absolutely enthralling, educational, and entertaining. I learned a lot, and will watch this again.

  • Hernan Perez
    Hernan Perez 8 months ago +2

    Pretty good

  • BlackDiamond
    BlackDiamond 8 months ago +2

    every day I wake up and fart

  • Mohamed Blaiech
    Mohamed Blaiech 8 months ago

    the audience wasn't so responsive maybe they like the illusion and don't want to know how it's done.

  • Indoona
    Indoona 8 months ago +3

    Here's to the gentleman of Verona, the smart-suited tiger in tiger's clothing, the sweet talking, power broking Bugsy Malone of mixed metaphors, the clean shoed walker of dreams (Oh god that's four things...) . Beyond excellent with wonderful warm delivery though we should remember that these are the tools of persuasion to be used for good or bad, and best when mixed with genuine passion, compassion and meaning.

  • Олеся Аврам
    Олеся Аврам 8 months ago +1

    What about D.J. Trump? Interesting to know his leadership speech technique

  • HillCountryHusker
    HillCountryHusker 8 months ago

    I guess this is just another example of how TEDx is a crutch for the Socialists agenda. Why must there always be a political agenda in academia these days? Sad.

  • Lion 1
    Lion 1 8 months ago

    Fake smile! Be real!

  • Elisa Tidswell
    Elisa Tidswell 9 months ago +2


  • diagoumistis
    diagoumistis 9 months ago

    Trump is your daddy. Why so saddy? He ate your breakfast, he ate your lunch and he ate your dinner. Dont be pissy, vote for Trump, sissy

  • Fahad Khalaf
    Fahad Khalaf 9 months ago +2

    Very helpful for sure. Lovely

  • michael s
    michael s 9 months ago

    He does not recite the COMPLETE spelling rule: "I before E except after C, *OR* when sounded as A, as in neighbor or weigh."

  • Vusi Mahlobo
    Vusi Mahlobo 9 months ago +1

    This gent is impressive

  • TransHuman
    TransHuman 9 months ago +1

    His closing is spot on. 🏴‍☠️⚖️🤴🏻

  • TyrionDies
    TyrionDies 9 months ago

    Apart from songs, this is possibly the only video I've watched repeatedly. Brilliant, from start to finish

  • xstrawbrysx
    xstrawbrysx 9 months ago

    Thoroughly loved this speech 👏💗👍 well done 🎉 x

  • Mauro Belem
    Mauro Belem 9 months ago

    I wonder of those that are listening during the moment he improvised the last words rhymed because the bold guy did not look like he’s having fun

  • R. Sebastian
    R. Sebastian 9 months ago

    the way to manipulate - good techniques for politicians...

  • Juan Rios
    Juan Rios 9 months ago

    That awkward moment where his pro-trump applause was about 30% more than his anti-Trump applause in Verona, Italy.

  • MIKO496
    MIKO496 9 months ago


  • Yucong Li
    Yucong Li 10 months ago

    Interesting method of "being a leader". However this guy appears more like an extrovert. We can't judge people's leadership style by whether adopting these techniques at all as there are certainly introverted leaders who might focus more on how things really are rather than how they drag people's attention. If only there was no sort of "determinator" for "style" for being leaders, the contents and ideas themselves are more worthwhile to be seen.

  • Albon Queely
    Albon Queely 10 months ago

    Amen guys X

  • Runway Fashion Exchange
    Runway Fashion Exchange 10 months ago

    Thumbs up until he said dump Trump. I wouldnt like Trump either if I was from Britan and Trump had just leveled the economic warfare Britan has been waging on the US for decades. Self serving, Unnerving, and not politically swerving.

    • Arthur Unknown
      Arthur Unknown 5 months ago

      What are you referring to? What economic warfare by either side?

  • otherone1234
    otherone1234 10 months ago

    30 year old wrapped in a 100 year old body.

  • c rose
    c rose 10 months ago +1

    Wow! You're good