How Food Commercials Are Made

  • Published on Sep 8, 2019
  • Have you ever wondered how food looks so mouthwatering in advertisements? Steve Giralt is a food photographer. He has worked for brands like Hershey's, Budweiser, Pepsi, and Starbucks. Steve uses a symphony of people, cameras, and robots to get the perfect shot.
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    How Food Commercials Are Made
  • Howto & StyleHowto & Style

Comments • 1 735

  • Jewel
    Jewel 22 hours ago


  • Kérancia Nice
    Kérancia Nice 4 days ago +1

    They’re paying so much for stuff we hate and skip

  • Danny Lones
    Danny Lones 6 days ago

    this food is not a food

    issa DRUG

  • Solenya
    Solenya 11 days ago

    What a waste when they could only use fake food..

  • bella
    bella 11 days ago

    I wonder if they eat it afterwards

  • merickful
    merickful 12 days ago

    Too bad Insider won't spend money to make a good 3 minute video. They just repeat the same clips and facts 40 times. What a joke.

  • Futurepaw
    Futurepaw 12 days ago

    Fake, like the food. What a surprise

  • Community HCF
    Community HCF 12 days ago +1

    Imagine being a raspberry stylist.

  • Tom Cat
    Tom Cat 12 days ago

    What if the foods are alive and they really doing these commercials?

  • Mike Wright
    Mike Wright 13 days ago

    You should look the absolute impossible to be able to shot as a photo model, we promote products by shooting commercials on how they are not even in reality, in politics feelings and a fake image of the world operates is the way to go - Not facts and reality.
    So much fake bullshit

  • SEXI - fluttercunts new name

    i love ads

  • Susuya Juuzou
    Susuya Juuzou 13 days ago +1

    so everything u see in commercials is fake, thx.

  • Abdelmelik Farooq Alwahid

    I want this job.

  • Anne Sunil Stephen
    Anne Sunil Stephen 14 days ago

    If they use actual food for this trial and error... It's gonna cost a lot.

  • Captain Sparrow
    Captain Sparrow 14 days ago

    The director is gay?

  • Mohammed Kortam
    Mohammed Kortam 14 days ago

    I think these advertisements are the work of the damn devil. They are simply impossible to resist. Good luck to all of you trying to loose weight.

  • genesis man
    genesis man 14 days ago +2

    Thank god that in my country, food commercials are really short
    Or else i would have been producing a waterfall from my mouth

  • Tell'emSteveDave
    Tell'emSteveDave 14 days ago

    All this money spent on making fake food look good could be used to feed millions. This is why America sucks. We make million dollar Coke ads and burn the world.

  • NLB_
    NLB_ 14 days ago

    I first read "how food combinations are made"

  • Mahdi Talal
    Mahdi Talal 15 days ago

    Toxicity level high
    Radiation high

  • Roger Wabbit
    Roger Wabbit 15 days ago

    So your really not getting what they advertise since it's all fake. Isn't that the definition of false advertising something the lawmakers seem to turn a blind eye too.

  • Mariah Elizabeth
    Mariah Elizabeth 15 days ago +1

    why does every comment have 1k+ likes lol

  • Shattered Breeze
    Shattered Breeze 15 days ago

    All this effort... All this money... For an illusion that will literally turn into shit
    Bravo you Muppets 💩💩💩

  • asap xdnvsty
    asap xdnvsty 15 days ago


  • Pow• •
    Pow• • 15 days ago

    This is the bullshit that I’m talking bout, when I see a good as food commercial about McDonald’s introducing some kind of burger, looking real good and then all I get is this plain as mcchiken wanna be like , that’s not like the commercial and is a mess..

  • btje vtje
    btje vtje 15 days ago

    Yeah right thats didn't cost 50k to make

  • Toxs
    Toxs 15 days ago

    Thanks for not showing us

  • Vic 2.0
    Vic 2.0 15 days ago

    They should make them more like infomercials. "Tired of your candy bar making you sick?"(Shows black-and-white footage of someone throwing up, then slipping on the vomit, then falling down some stairs)

  • PeRe 22
    PeRe 22 15 days ago

    can we see that strawberry/sugar shoot again?

    KARAN BALAKRISHNAN 15 days ago

    Just how many times do I have to see those strawberries go through sugar ?? -_-

  • Ian Muessig
    Ian Muessig 15 days ago

    That peanut butter tube made me uncomfortable

  • Rebel Love
    Rebel Love 15 days ago +1

    People in the comments talking shit like they know how to make an expensive food commercial. 😆😂😂

  • RJK
    RJK 15 days ago

    It would be easier to just use render so you can develop simulations and alterthe lighting without having to worry about these large rigs.

  • Fabian Girsch
    Fabian Girsch 16 days ago +2

    Am I the only one who thought that most of them are animated? 😂

    • Raj H
      Raj H 13 days ago +1

      Fabian Girsch nah mate

  • JK Hacking N Gaming
    JK Hacking N Gaming 16 days ago

    This video could have been better

  • Why tho
    Why tho 16 days ago

    if this lady doesnt clear her damn throat i will lose my SHIT

  • Jay Non
    Jay Non 16 days ago

    This guy's Arnie impersonation would be lit

  • Apipa
    Apipa 16 days ago

    Well i'll be fired on the first day coz i'll be eating so much

  • Matthew
    Matthew 16 days ago +1

    i feel like you couldve just thrown the berries through sugar getting poured. seems a little extra to me

  • I Y
    I Y 16 days ago

    $50-100k per day.....damn....I need this job

  • Tyler Ahrens
    Tyler Ahrens 16 days ago

    This is so stupid! Just take a picture of the goddamn food!

  • Shalini Joju
    Shalini Joju 16 days ago

    Masterchef commercials?

  • ok nimi
    ok nimi 16 days ago

    Looks like this guy has been eating on set al of the setpieces

  • Millennial BagHolder
    Millennial BagHolder 16 days ago

    Seriously, how hard is it for someone to pour the sugar while someone else simultaneously throws some strawberries through the sugar? I mean even if it takes 200 tries it still more cost-efficient than building machines for like 40k. Do you really need a machine to make that shot possible? :D

  • Smith
    Smith 16 days ago

    This is the only use an iPhone has for all those ridiculous cameras

  • faye at ease.
    faye at ease. 16 days ago

    lmao at least they use real food; not the fake ones 🤮

  • Ghost Leash
    Ghost Leash 16 days ago

    Was it really necessary to have machines putting the caramel on the brownie or whatever or pouring the sugar and strawberries? Humans could've done that, maybe these things wouldn't be as expensive if they cut back on the unnecessary machines?

  • Pom Pom
    Pom Pom 16 days ago

    I feel fooled but I respect these people

  • fausimomo
    fausimomo 16 days ago

    This fattie is the responsible of cheating us with those food commercials.

  • Joen Delfiero
    Joen Delfiero 16 days ago

    Ahahaha I knew it, Steve Giralt the legend. Soon I'll be your intern!

  • Repper EX
    Repper EX 16 days ago

    But do they eat it after the done?

  • Vas Vas
    Vas Vas 16 days ago

    The food stylist desperately needs a stylist.

  • Gaurav Maxx
    Gaurav Maxx 16 days ago

    Lol 🤣 I'm just hungry now

  • Bilal Grewal
    Bilal Grewal 16 days ago

    What the Shit is a food stylist .... also CARA MEL. WTF IS KARMEL.

  • UltraInstinct
    UltraInstinct 16 days ago +1

    I feel like all this could be done easily without the machines.

    • Kariuki Ke
      Kariuki Ke 13 days ago

      UltraInstinct how do you assemble s’mores in mid air like that without robot?

  • FrostBug
    FrostBug 16 days ago

    I wanted to study in film and this is quite interesting, I would actually love doing this.

  • cmtangiiti89
    cmtangiiti89 16 days ago

    People who yell at fast food workers about how their food doesnt look like the picture, need to watch this.

  • Hairy Jazzy
    Hairy Jazzy 16 days ago

    Why she looks like mia khalifa

  • aKa Donut
    aKa Donut 16 days ago +1

    i hate commercials... they make stupid products but then try to brain wash you into buying things you don`t need

  • American 46
    American 46 16 days ago

    Can't believe something this stupid makes people rich.