My Video Went Viral. Here's Why

  • Published on May 19, 2019
  • My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various TVcliprs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully TVclip is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
    Flipchart artwork by Maria Raykova
    Filmed by Raquel Nuno
    Thumbnail by Ignat Berbeci

Comments • 24 849

  • House of Khaine
    House of Khaine 18 hours ago

    5 Stars. Been a long time since I've done that on TVclip.

  • Mr_tall_guy_ 12345
    Mr_tall_guy_ 12345 19 hours ago

    .... I had no idea what that bell was for.... thank you sir .

  • suke
    suke 21 hour ago +1

    Stellar presentation.
    I avoid clickbaity crap ... Its my internal quality control system

  • Dravus Royce
    Dravus Royce 22 hours ago

    youtube is being general centric though, google has enormous server real estate, so why can't they cater to ME for me, if i didnt click a video 20 times, and I am still seeing it, they are doing it wrong, and if my disliking of that kind of video is affecting what someone else sees, that's also wrong. ITS SO DUMB!!!!

  • Jacob
    Jacob 23 hours ago

    3:27 thats because your looking at the wrong data, change the platform to youtube and you see a graph the suggest steady growth with a few spikes and dips

  • Fuzzman
    Fuzzman Day ago

    what youtube needs is to have subscriptions to playlists, and those subscribed playlists will always appear in your subs page. along side thier algorithm it will help smaller channels gain traction and also help bigger channels stay afloat with fans acctually following the content they want

  • Enelysion Fields

    ill probably get bombarded by youtube algorithm vids after watching this

  • Emil Rosenberg
    Emil Rosenberg Day ago

    I really can't stand how you try and defend clickbaiting and in a sense, misinformative titles and thumbnails instead of standing up for quality - the future everyone should be chasing. And as a content creator with a large audience, if you don't take up that challenge then I don't think you deserve a single subscriber.

  • Alee Enn
    Alee Enn Day ago

    I had a thought a few days ago, and it was to stop watching channels with lots of subscribers and only watch channels with a few subscribers. You've just convinced me to do it. I'm going to mark any channel I see with more than 100,000 subscribers as "Not Interested". These channels don't need my views, the small channels do.

  • Peter Griffith
    Peter Griffith Day ago

    When will the algorithm finally be able NOT to recommend videos I already watched?

  • nobbie01
    nobbie01 Day ago

    To get around that notification issue, I just go through ALL the videos showing in my subscriptions page. It has made me realise I have waaaay too many subs, considering I'm 1 month behind, but at least I get to see all the content they make.

  • Zhenya Tirshtain

    man i thought you stopped, until the balls video. didnt see any of your videos in my feed for an year at least.

  • Schekoni
    Schekoni Day ago

    This is such a wonderful presentation. Should be watched by anyone who needs to present anything. A how-to on smart and creative explaining. Thanks!

  • Владимир Буборнев

    Please do not give up! You make a great quality content. Shame on youtube for hiding it even from subscribers :(

  • Lukas Deis
    Lukas Deis Day ago

    It's machine-learning so there are several factors at place. There is no reason not to include other factors like personal interest (like the category of topics you are interested in(Google keeps a list of those)). right?

  • David Vannucci
    David Vannucci Day ago

    You took so long to get to the point on how to help you, I almost gave up before you told us what to do. Just put it in the top left from the start? "Support us on Patreon and/or just click the bell"

  • Ayush Aggarwal
    Ayush Aggarwal Day ago

    I have a theory....
    Many youtubers do what you've said you'll do, and they burnout...
    Maybe clickbait is the problem, hear me out. CTR depends not just on the number of clicks but the number of recommendations too
    When people click on your video and don't really care for the rest of your content, they will still be recommended the rest of your videos because they clicked, but they're not interested in the rest so they won't click the videos recommended to them, this will make CTR reduce plummeting the channel and reduce recommendations even to viewers who were actually interested in the channel's content
    So in summary clicks are good only if they lead to regular viewers, if they lead to one time viewers they decrease the visibility to even new actually interested viewers, so a spike is not good news but only a sign of doom

  • Sai Jahnavi Yeruva

    The thing is, Derek, the reason why people hate clickbait-y titles and thumbnails is because they have no relationship with the actual video. I think most of us will agree when I say that it's ok if titles and thumbnails are clickbait-y, but they have to match with what's ACTUALLY in the video.
    So far, you have always given exactly what you wrote in the title. So I won't mind if you started doing this and would still click on the video.
    Anyway, just my thoughts.
    Keep up the amazing work Derek! 😁👍

    • Sai Jahnavi Yeruva
      Sai Jahnavi Yeruva Day ago

      Personally, I tend to avoid the video all together when TVclip recommends a video with a clickbait title. However, I will ALWAYS click on a video from a few select channels like yours (no matter what the title says) as I know that you always provide quality content. For me, it COMPLETELY depends on the creator.
      Don't Stress Derek, trust your audience
      (If it makes you feel better, like many other people, you are one of the very VERY few channels where I clicked the bell. 🙂)

  • Large Soda
    Large Soda Day ago

    Mr. Beast: "Today, we fill this ocean with big black balls, creating a shade ball tsunami, last one swimming wins 10,000 dollars. Chandler..."

  • Jennifer Klouse
    Jennifer Klouse Day ago

    Houston, be advised Maria Raykova is a steely eyed missile man. That flip chart. 💗

  • Every Think
    Every Think Day ago

    I almost hope it turns out this video was one big experiment to get people to click your bell. I'd be seriously impressed.

  • Dániel Kovács
    Dániel Kovács Day ago

    The funny thing is that I already rang the bell a few years ago and I still missed like 90 of your videos.

  • Harold Westrich
    Harold Westrich Day ago +1

    Thank you for letting us know what's up ! ! I had no idea this was why "CLICKBAIT" got so bad. It's so depressing to click on a video and then NOT SEE the photo that was on the thumbnail ! ! The rating system would shut those down right now!

  • McMatthew99
    McMatthew99 Day ago

    Time to switch to DailyMotion?

  • thefuture4
    thefuture4 Day ago

    Literally the first video i watched that sent me on a 6 hour tailspin of watching all your content.

  • The Sypwer
    The Sypwer Day ago

    I almost never use homepage nor trending, subscriptions and notifications is good enough

  • Stephen Furr
    Stephen Furr Day ago

    So is this click-bait war the reason I purposely avoid obvious biased or sensationalized thumbnails and titles, and gravitate towards channels that present a more realistic if less edge of your seat explodey stuff look. Keep up the science educational content. You have a loyal audience that will find your videos.

  • Nonya Damnbusiness

    So, what about cross posting to other platforms? Are you on Daily Motion, or Vimeo, or LBRY?

  • PresidentialWatch

    Well it sounds like survival so you’ve got to do what you’ve got to do. Not your fault. TVclip is failing it’s creators.

  • Deschutron K
    Deschutron K Day ago

    "So what I'm actually gonna present is a kind of *theory* *of* *everything"*
    OK, Einstein..

  • Ryan Harvey
    Ryan Harvey Day ago

    I hate the algorithm. Seems like it makes more money for TVclip, but at the expense of user experience.

  • Alekaditez
    Alekaditez Day ago

    how spraypaint works or how dye works

  • Juan Ayala
    Juan Ayala Day ago

    Dear Derek: thank you for all your great videos. They've sparked my curiosity many, many times. That being said: you are not a Kardashian, so you do not need your videos to clickbaitly hit 10 million views every time. Your audience will still be there searching for you because of the topics you dive into and the remarkably clear way you explain them. You might go viral from time to time and get tons of new subscribers, but those subscribers will be just as easily lost as they were gained. What easy comes easy goes. You have to ask yourself then: am I doing this to get rich or to make a good leaving working on what I love, shearing with people my abilities? When in doubt, always go back to your basic values and everything will become clear.

  • Tobias Fünke
    Tobias Fünke Day ago

    Don't use clickbaity titles and thumbnails or I will stop clicking on your content.

  • Thijs van Gisbergen

    You all speak of this algorithm, but in reality it's just pumping and pumping more money into promoting your videos.

  • basspig
    basspig Day ago

    I haven't had burnout.. I've never ignited to begin with!

  • Caleb Bennett
    Caleb Bennett Day ago

    Well said. Well done.

  • frank ward
    frank ward 2 days ago

    Really you have to spend your money still dont forget about buisness that helps too

  • DasPikachu
    DasPikachu 2 days ago

    *I WANT* to be able to create "subscription-groups" on youtube! What I mean is that you could create a channel folders, for gaming channels, science channels, comedy, arts & crafts, music, whatever you like. And in that corner you would be shown the newest videos of those channels I chose. ALL of them like it used to be!

    • DasPikachu
      DasPikachu 2 days ago

      The only way I can think of doing this would be to create like 10 channels and subscribe only to one cathegory of channels on each... but honestly that wouldn't b a great solution! If I wanna watch gaming or comedy, I'd like to scroll through videos of according channels I subscribed to.

  • drmnys
    drmnys 2 days ago +1

    TVclip sucks. It needs more competition. Having said that I don't understand why people see TVclip recommended videos... Just go to your sub list. All your subbed channels are there.

  • Nadir Siddiqui
    Nadir Siddiqui 2 days ago

    Ringing ringing ringing that bell! I think you deserve it, thank you for your awesome videos, you're an inspiration.

  • Velocityraptor
    Velocityraptor 2 days ago +1

    Educational contends are pretty much the only things I watch on yt.

  • Nikita Yeryomin
    Nikita Yeryomin 2 days ago

    My homepage is my 'subscribed' page on TVclip. I never look at the suggested section, because all those reasons...

  • TheOrangeCreeper
    TheOrangeCreeper 2 days ago

    There isn't really a reason on how people get viral. It's just completely random.

  • xJuiCYxxJaYx
    xJuiCYxxJaYx 2 days ago +1

    Make a '' how to not pollute"and make THAT go viral. 🤔😒😫😫😜🤙🤙🤙🤙

  • kikalcala
    kikalcala 2 days ago

    When you showed the post it notes with googly eyes I anticipated my own future subscription to your channel...

  • Animagus
    Animagus 2 days ago

    I wasn't subbed before, but the fact you kept my focus during a lecture makes that an easy click.

  • Nagendra Kaushik
    Nagendra Kaushik 2 days ago

    Subscribe me

  • MangoIceCreamLover
    MangoIceCreamLover 2 days ago

    I wish I saw you science videos first !!

  • Gunpal Jain
    Gunpal Jain 2 days ago

    I am very picky about pressing like, subscribe and the bell button on every other video. I just pressed the bell button on this video after thinking about the time and effort it might have taken in creating those slides on white paper. :p
    I have no words for admiration of research, presentation and hard work done to create such outstanding video.

  • Nicole Martinez
    Nicole Martinez 2 days ago

    Very interesting. I specifically look at my subscriptions when I log on. Do others not?

  • Quincy Dread
    Quincy Dread 2 days ago

    well this just goes to show we are really heading down a slippery slope when sensationalism and clickbait is acceptable

  • Salman Umar
    Salman Umar 2 days ago +1

    The only time i actually felt the need to press the bell icon. Well done. Well produced and educational video.
    Im also a small youtuber who started couple moths ago. We try to make moral lessons for children using superheroes. If anyone has time check out joker steals thors hammer on #tfskids.

  • Whizzhup
    Whizzhup 2 days ago

    Oh i thought that video was
    Tony Stark.

    CRZIY BOY 2 days ago

    Everyone go And comment on mr beast video that he need to make a video how to Get videos viral

  • Sixor Kaer
    Sixor Kaer 2 days ago

    watch composition+read title+watch video length
    >>>1.IS this video important for me 2. DO i expect to have fun or feel anything from it

    thumbnail:toilet and a girl crying face
    title:Kid found out and scream there a rat in the toilet

  • Joel Torrens
    Joel Torrens 2 days ago

    Looks like your Mr Beast friend may have driven your views up a bit......coincidence?

  • Owais Ahmed
    Owais Ahmed 2 days ago

    The presentation on paper board was exceptional. Click bait or not, once you land here, you're sure to watch through. Good job...

  • 陳紅狼
    陳紅狼 2 days ago +4

    I hate the algorithm, that’s the reason I only got to “subscribe” tag most of the time.

  • Peter Choi
    Peter Choi 2 days ago +1

    "The message is the medium." Marshall McLuhan was so right 40 years ago and still today he is right.

    • CHEP
      CHEP Day ago

      Peter Choi - it’s “The Medium is the Message”

  • Kate Lim
    Kate Lim 2 days ago

    I got bored halfway watching the shade balls vid when the vid only had single-digit million views (I did not finish). I made a mental note, avoided clicking your blackhole video suggested by YT as I remember your channel name ( your vid was not as impressive as your thumbnail). I only have this much time, I dont have time for clickbait vids, I actively avoid clickbaity channel such as Pewdiepie (used to be a sub when he was actually playing vid games). I hope you remember the passion you have starting the channel 10 yrs from now. Or maybe it's just a money making machine hence the burnout. :)

  • Angeal Hayleyy
    Angeal Hayleyy 2 days ago

    Don't worry,
    I will always like your videos
    You are always so educational

  • rhymeswithpulverine
    rhymeswithpulverine 2 days ago

    As a result of your title.

  • Mark Dowse
    Mark Dowse 2 days ago

    So, you have to have a "great hook"?
    Sounds EXACTLY like the kid selling newspapers on the street corner ........

  • Shloppie
    Shloppie 2 days ago

    Bro, the Kardashians are clickbait. There is plenty of people in the world that want more clickbait.

  • EyeTheSkies
    EyeTheSkies 2 days ago


  • Al NaJin
    Al NaJin 2 days ago

    Dude, you're a genius. What a way for explaining youtube trends, If I could meet with you I would talk about this for hours. Sadly I live on the end of the world, Chile. Well, it is not but is pretty far anyway.

  • shovas
    shovas 2 days ago

    Lots of empathy for you guys but do you realize you’re locking yourself in to a system you don’t have any control over? My advice is to disengage from the forces telling you what to do and just organically, holistically build your audience, and on multiple platforms. Right now, you’ve enslaved yourself to a treadmill. Welcome, you’ve built your own rat race on the internet.

    • shovas
      shovas 2 days ago

      Regarding the bell, unfortunately I think many people don’t use it because A it’s one more extra thing to do but B perhaps more importantly we all get more than enough notifications already. I don’t think that’s a sustainable solution.

    • shovas
      shovas 2 days ago

      Real solution: Build your brand, not your algorithm hooks. I specifically look for your videos. That’s the kind of viewer you want for long term, sustainable views and growth.

  • Jacob Burge
    Jacob Burge 2 days ago

    i didn't even know about the bell

  • Tryhqrds Jr
    Tryhqrds Jr 3 days ago +1

    Can someone just sum this video up for me

    • Tech Planet
      Tech Planet 2 days ago

      Thumbnails, titles & quality watch-time are important. YT's alrogithm is always changing and so it's an endless objective to chase for youtubers.

  • JLT Productions
    JLT Productions 3 days ago

    Very useful video....well done and keep going💪💪💪

  • Kenny gordon
    Kenny gordon 3 days ago

    Sort your homepage by subscription videos. Boom i see em all.

  • Marko Posavec
    Marko Posavec 3 days ago

    I don't like all the algorithms because they are slowly removing control from us. If youtube genuinely wants to be useful they should for example: Add the option to disable suggesting videos that were already watched and stop pretending that you didn't watch them. Every video that was watched should be marked as such, it's the main point of computers to augment persons abilities. And not to instead exploit persons inability to remember everything to corporate advantage.

  • WeBuild4Life
    WeBuild4Life 3 days ago

    I must be one of the anomalies. I almost only use my subscription feed to find videos to watch. I have a bout 240 subscriptions of all the content I like. That's where I get 99% of my watch time. Occasionally I will click off on to a recommended video, but normally if I didn't have anything else planned to watch,

  • Tejas Sharma
    Tejas Sharma 3 days ago

    Good Job.
    I just finished watching a 23 min video. Through out the video I was curious about what is coming up in next slide.

  • Ludde Nord
    Ludde Nord 3 days ago

    See you again in 6 months

  • Milorad Menjic
    Milorad Menjic 3 days ago

    Bell on youtube is icon it does not ring for start.
    Second how many did you clicked till now, we deserve to know that ? It is not ok to ask us to do what you did not or to do it more than you did.
    And last but not least imagine clicking them all, imagine all people click all bells what then ?
    Personally I try to turn off all notifications I can, from youtube and others, tell me how many notifications do you have daily and actually open them and look at, and then tell me that you want more, then you can go on youtube and click more, it is easy just ring the bell, that is what you are asking from people and it is not fair, why do you expect that we love notifications if you don't ?

  • Sean Tan
    Sean Tan 3 days ago

    21:04 the most subtle pun I have ever seen

  • Akshay Gadsing
    Akshay Gadsing 3 days ago

    Your videos are just lovely! Just Keep making videos on Science.❤️ And we too hope TVclip will optimise algorithm so that people can get informative and educational videos along with burnouts and entertainment and trendy timepass videos. There's lots of appreciation to channels like Veritasium, Asapscience and many more who work for educating people with Science

  • JL Universe
    JL Universe 3 days ago

    This video is very helpful and makes 100 percent since

  • benbmusic88
    benbmusic88 3 days ago

    1000 DEGREE KNIFE!

  • Xela Crémant
    Xela Crémant 3 days ago

    Here's what I think: I think youtubers need to unionize.

  • Sam Oleynik
    Sam Oleynik 3 days ago


  • Thamsanqa Mvayo
    Thamsanqa Mvayo 3 days ago

    I know this is a very late watch and response, I've been enjoying your videos a lot. I think you can do a little click baity type as long as it's not a complete wishy-washy, keep it real. It's a science channel, those of us who seek knowledge will come. Oh and I'm ringing the bell now...

  • Lara Mae
    Lara Mae 3 days ago

    22:51 I was satisfied with that

  • Henrik Kucsera
    Henrik Kucsera 3 days ago

    You already committed to a clickbaiting -- and not just titles, topics too. why should i ring the bell on topics that will remind me of commercial tv shows???

  • x FlushestMean93 x
    x FlushestMean93 x 3 days ago

    I understand what you’re getting at, you dont want your channel to sink to the bottom of the iceberg and because you don’t want to use click bait titles and thumbnails it’s possible that it might. I’m sure you’re actually fans will click the bell so don’t worry also click bait is basically tradition on TVclip, so don’t worry about using it as-long as your content stays at a good quality people will watch and not care about the click bait. So
    I’m sure you’ll be fine with click bait and without it as-long as you keep making quality videos like you have always done.

  • David Furor Curser
    David Furor Curser 3 days ago

    Because Science

  • Alzorath
    Alzorath 3 days ago

    *(Long Post from a Creator of 7 years)*
    Honestly, I am fine with the current system, BUT there needs to be a tweak to the subscriber feed (and they did it a *little bit* by putting stories from subscribers at the top in some apps, and rarely putting that "videos from your subscriptions" bar) - I feel they've gone too far in one direction currently, especially when taking into account the site design (more on that later), and I really think that they need to either:

    A. Allow customization of your landing page (even if they make the "recommended videos" bar a locked option at top, I'm fine with that), so you can create shelves for 'my subscriptions' or 'community posts' etc. on your custom homepage, so that it reduces "number of clicks to destination"


    B. Adapt the main page to include "X from your subscriptions" as a guaranteed spot in the main page. (doesn't matter if it's videos, community posts, stories, whatever, just give us a way to directly reach out to our subscribers without relying on emails or opt-in popups or other intrusive and ignored methods) - to again reduce "number of clicks to destination"


    I said I would do "more on that later" regarding site design, and you may have noticed a point made twice: "number of clicks to destination" - this is an issue google has been having for a while now, but the shift to Studio Beta really made it hit home for me - Google's design philosophy prior to this used to be similar to "KISS" (Keep it Simple Stupid): Fewest steps possible for the desired result, with a clear path - and clean interfaces.

    They've kept the "clean interface" point fairly well, but they've been creeping step after step away from click-efficiency. Going from subscriptions on home, to subscriptions "behind a click" is a big change... stepping even further to subscriptions behind a click, channel behind 2 clicks, channel feed behind 3 clicks, non-trend video behind 2/4 clicks (playlist behind 4 clicks) - is a lot more than it used to be. (playlist used to be 3 clicks). The "clicks to goal" for getting informed of the actions of your subscriptions though? That is easily the one that has taken the most hits - it used to be "1 click from video" - now it's "2 clicks from video + obscured setting consideration" (which they acknowledge - is a problem - a person can click the bell, but unless their account is set to opt-in to notifications from youtube - the bell will do nothing)

    The reason Studio Beta made me start looking at this? The Data they refer to as "analytics deep dive" used to require anywhere from 2 to 5 less clicks - which is significant when you consider that each "click" isn't an inconvenience, but rather an opportunity for a user getting lost on the branching paths.

    In design you want the shortest path possible to the most desired features (note: "desired" not "used" - as the later is a direct result of design, the former is a direct result of user), and this rounds all the way back to the beginning, and in turn a reference to their intents you made towards the end of the video: "Long-Term Satisfied Watch-time" - design can aid this or blind you from it, as they are looking for what people "desire", while looking at what they "use", without taking into account the impact of their own interface.

    PS -
    Yellow Journalism successfully gathers more users for the site, not for creators. The biggest challenge for youtube will be balancing these factors, and the tools are there (they have been since almost the beginning) - a logged out user, or an un-engaged (no/minimal subs) should be engaged with the yellow journalism approach to further engage them - a logged in user should be engaged with a core content approach (focus on their subscriptions, their engagements, their decided loyalties, even without the bell). Google seems to be stuck on a weird "X or Y" approach to this, without realizing, the audience on youtube is so large and diverse, that they need to account for, at the very least, this demographic divide, in their design decisions (invested v uninvested) - a one size fits all approach can't work at a certain scale

  • Anshul Gupta
    Anshul Gupta 3 days ago

    Yes i clicked it .. i support you

  • Akshaya R
    Akshaya R 3 days ago +1

    Ahh... This makes me cry... We love your contents... N we will always support you... 🤗

    • Akshaya R
      Akshaya R 2 days ago

      @klen sal hehe... I got a alien friend called Omega. 👽

    • klen sal
      klen sal 3 days ago +2


  • Photo Spectrum
    Photo Spectrum 3 days ago

    I've been subscribed for a while, but I forgot to click the bell. Thanks for the reminder.

  • Chuka Nwobodo
    Chuka Nwobodo 3 days ago

    "...where millions of black balls on a reservoir is the thing that is going to rise to the surface." Great pun?

  • mitzy183
    mitzy183 3 days ago

    i love how Mr Beast is so creative, and just gives away so much of his time / money purely for views. its amazing that a 20 year old has cracked the system! i also really enjoy the Ve series. you make some pretty interesting content without sounding like my 8th grade science teacher. its why i enjoy you and physics girl so much. your just purely there to teach us some cool stuff youve learned and hope we get something out of it.
    keep up the good work !!! (also the flip chart was amazing !)

  • Grisile HNNW
    Grisile HNNW 3 days ago

    I smacked the bell hard.

  • The mad King
    The mad King 3 days ago

    Mr.beast is an expert

  • issaciams
    issaciams 3 days ago

    This is trash.

  • vanillangela
    vanillangela 3 days ago

    I can feel the frustration through your voice. That pains me :( you are one of my favorite youtubers. You are so different from other channels. And now you have to succumb to reality

  • Adityaa ravi
    Adityaa ravi 3 days ago

    90% of this video's viewers - small time youtubers looking to make a buck...

  • grndragon7777777
    grndragon7777777 3 days ago

    Well said. Just use whatever you can