How the Greatest Show on Turf fell apart as quickly as it was assembled | Collapse

  • Published on May 2, 2019
  • In 1999, the St. Louis Rams had a Cinderella run beyond anyone’s wildest dreams. An undrafted quarterback named Kurt Warner, a few years removed from working the graveyard shift in a grocery store, all of a sudden becoming an NFL starting quarterback for a 4-12 team, immediately putting together one of the best seasons of all time, and winning league MVP en route to a Super Bowl title? You would’ve been laughed out of Hollywood if you pitched that as a movie script.
    But it somehow became reality, and for that year and the two that followed, the Rams had constructed a juggernaut that ran laps around the rest of the league. But then everything went sideways - they couldn’t stay healthy at the most important position in sports, dirty laundry was aired in a very public manner on the radio, their coach and front office grew to resent one another, and so much more caused an unstoppable force to all of a sudden become the NFL’s piñata.
    Written and produced by Alex Rubinstein
    Shot and Edited by Ryan Simmons
    Motion graphics by Michael Das
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Comments • 1 102

  • ketchup143
    ketchup143 10 hours ago

    stan kroenke is bud walton's son-in-law and a columbia, mo native. i live in columbia and worked at wal-mart in 2016. let me tell u, nary a day went by when i didn't send curses his way for what he did to this franchise.

  • whitefangv
    whitefangv 5 days ago

    Fisher is the embodiment of mediocrity

  • Cory Hellerer
    Cory Hellerer 6 days ago

    How about do the Collapse of the bears. The 85 bears were the youngest team to win a superbowl but never went back.

  • Asa Lee
    Asa Lee 6 days ago +1

    St. Louis Rams 1-1 Los Angels Rams 0-2

  • Ty Caraker
    Ty Caraker 9 days ago

    Matt Ryan is a hall of famer?

  • Anthony Urciuoli
    Anthony Urciuoli 11 days ago

    - "Kurt Warner was having trouble holding on to the ball after getting hit in the head multiple times. He was confused when receiving play calls."

    - "He was cleared to start the next game."

  • Oscar Sanz
    Oscar Sanz 12 days ago

    Rams were probably hella butt hurt, that Kurt had rejuvenated his career in AZ.

  • Big Sky Blue
    Big Sky Blue 15 days ago

    Rams collapsed bc they switched from classic/iconic uniforms to that hideous early 2000s navy/gold look. You NEVER overhaul uniforms after winning the SB. Big jinx move.

  • Mattyman1987
    Mattyman1987 15 days ago

    As a Knicks fan.. I would love for you to do a Knicks one after the 90s lol.

  • ReturnoftheBrotha
    ReturnoftheBrotha 15 days ago

    Since he went into Sam Bradford, he might as well have taken it all the way to their SB return and rematch with the Patriots.

  • David Minor
    David Minor 16 days ago +1

    How far back can you go? I want to see the 1907-08 Cubs --- the first back to back world series champs. Their 3rd title came 108 years later.

    • David Minor
      David Minor 15 days ago

      @Mattyman1987 I'd still watch it

    • Mattyman1987
      Mattyman1987 15 days ago

      That could be a 2 hour video 😅

  • Dasmoose15
    Dasmoose15 19 days ago

    August 25, 2010 = the installation of the removal of football in St.Louis.

  • Turbo9987
    Turbo9987 20 days ago +1

    And now the Rams have rebounded with Sean McVay and Jared Goff, proving that just like in life, there will always be peaks and valleys.

  • Brayden Leis
    Brayden Leis 21 day ago

    Please do an episode on the 2009 green bay packers, after they won the super bowl they got better but never got back.

  • Da Gator
    Da Gator 22 days ago

    Stories like these makes me wonder how many hall of Famers will never be, only because they didn't have a proper chance. Whether they were put out too early, had a horrible team, or just never had an actual shot. Just think about what would have happen if the QB didn't get hurt. And Warner stayed as a backup

  • fball214life
    fball214life 24 days ago

    I like these collapse stories. Keep them comming

  • Western Man
    Western Man 25 days ago

    And here I thought the answer was Tom Brady.

  • AthenaSaints
    AthenaSaints 26 days ago

    Just like the exodus of St Louis city’s population. Welcome to Detroit land.

  • BigBossIsBack
    BigBossIsBack 27 days ago +2

    Thankfully the Rams have since returned to form, getting wrecked by Tom Brady in the Superbowl

    • Stephen H
      Stephen H 11 days ago

      Tom Brady didn’t wreck them, it was Belichick’s defensive scheme, same as they first time the met in a SB. Brady’s offenses scored 23 points combined over both games.

    • Eduar
      Eduar 26 days ago

      Those “same old sorry ass Rams”...

  • hengineer
    hengineer 28 days ago

    Command Z. Wtf is this mom windows shit.

  • Chris J
    Chris J 29 days ago +1

    Fuck stan kroneke

  • TheVisigoth
    TheVisigoth Month ago

    Martz is trash. Chicago proved that even more than this.

  • Terrence PERKINS
    Terrence PERKINS Month ago

    I love collapse

  • rly gud prayur
    rly gud prayur Month ago

    two words for you
    tom brady

  • DamnYankee
    DamnYankee Month ago

    Technically, if we enjoy watching other people suffer, we're sadists, not masochists.
    Just sayin.

  • John Carter
    John Carter Month ago

    Do the Patriots!!!!! Oh yeah..........we are not there yet for the collapse.

  • Ninja Buddha
    Ninja Buddha Month ago +1

    Rams should have lost to Tony Dungy's Buccaneers in 99. Jon Gruden inherited that team.

  • James Kub
    James Kub Month ago

    You guys should do a deep rewind on that panthers game in 03.

  • RonJohn63
    RonJohn63 Month ago

    0:17 The Oilers and Packers did it in two less games.

  • Dumisa Tony Johnson

    Can you do Tennessee Oilers/Titans (1997-2003) ??
    Eddie George
    Steve McNair
    Frank Wycheck
    Jevon Kearse
    Blaine Bishop

    The team the Saint Louis Rams faced in SB34?!

  • Dumisa Tony Johnson

    Kurt Warner
    41 touchdowns
    League MVP
    4 touchdowns in a Divisional playoff game vs Vikings
    400 yards vs Tennessee Titans (Game Winning touchdown in SBXXXIV)
    Most Valuable Player of SB34

  • Lucas Liso
    Lucas Liso Month ago

    How abou the collapse of an entire sport? Jai Alai was rising up decades ago, and today its so gone that Jai Alai stadiums are today crumbling to pieces in complete abandonment.

  • Jimmy Lopez
    Jimmy Lopez Month ago

    3 year run replaced by a 20 year dynasty...sorry St.

  • Luke Wiggs
    Luke Wiggs Month ago

    1 thing people often overlook were kroenkes intentions to move the team to LA the second he bought it. That scumbag pulled the strings to get that franchise horrible enough to justify moving and ripped a franchise away from one of the best fan bases in sports (to be fair I'm biased but I've heard people from that time period say how much support that team had even when they were terrible) then Kroenke loads up of competant draft picks right before the move and rips the heart out of a city. What a scumbag.

  • MikeDindu
    MikeDindu Month ago +1

    As a born and raised St. Louisian and diehard Rams fan before the move to LA, the reason why was the front office. Virtually everything else about the team was incompetent, yes, but that front office couldn't find a coach, trade for a player, sign a free agent, make a draft pick to save their lives. It was simultaneously excruciating and bizarre to see every draft and every offseason get squandered because the people running the organization didn't have a damn clue what they were doing. It was like the front offices of the Redskins and the Browns(maybe the Jets got a little bit of a reach around too, idk) had a baby and then, disgusted by their creation, shipped it off to St. Louis.

  • Tyler Rehkopf
    Tyler Rehkopf Month ago +1

    You should do an Episode on the Kurt Warner Cardinals

  • Martin luther Kennedy III

    Can hold a ball and was words confusded him

    -he was cleared to play

  • Erica Williamson
    Erica Williamson Month ago

    At 00:8 something that look like JD Martinez Red Sox

  • Angelo Mendez
    Angelo Mendez Month ago

    Jeff was fired after 2016 and hired seam

  • Steve L
    Steve L Month ago

    That whole team was overrated. Can someone tell why Kurt Warner is in Hall of fame

  • Techwood16
    Techwood16 Month ago

    So glad they didn’t pick Matt b4 my Falcons

  • Rosco P. Coltrane
    Rosco P. Coltrane Month ago +2

    Brenda Warner and her haircut was the thing that did them in. You can’t recover from that look.

  • Bulbasaur entertainment network B.E.N

    Surprised Kevin Carter wasn't mentioned dude was a stud in 99

  • LetsPaint
    LetsPaint Month ago

    Thanks brenda

  • Ak H
    Ak H Month ago +1

    Jon bois is overrated

  • Posiedon 81
    Posiedon 81 Month ago

    Greatest show fell apart due to one person: Mike Martz

  • stardaddyo9
    stardaddyo9 Month ago

    This is not unique. For the most part , success is fleeting in the Nfl

  • Grim Tea
    Grim Tea Month ago +2

    The Patriots won 38 games the last 3 years, have had two years of being the #1 seed in the conference, and one year of being #2 in the conference, and won 3 Conference Titles, and have won 2 superbowls

  • Andy Lam
    Andy Lam Month ago

    Well, what happened was that they faced Bill Belichick's and it was a wrapped lol.

  • EnjoyLifeNow24
    EnjoyLifeNow24 Month ago

    It was obvious that the second Stan Kroenke became majority owner of the St. Louis Rams that he had in mind to relocate the Rams to L.A. and that became even clearer when he showed no interest in considering the plans of the city of St. Louis that was willing to build a new stadium for the Rams. Kroenke just wanted his team to return to L.A., period. He rather spent $4 billion of his own money to build his stadium in Inglewood, CA which is beginning to take shape and it is going to be THE STADIUM in the NFL. Let's see if the Rams can win a Super Bowl for L.A. for the first time.

  • Elf of Courage
    Elf of Courage Month ago

    And funny enough, London Fletcher has the MOST sacks on Tom Brady(as a Bill).

  • killbillvol69
    killbillvol69 Month ago

    Command-Z? Ugh. Mac Users.

  • BK Moves
    BK Moves Month ago

    And Revis won a super bowl

  • Travis Goodman
    Travis Goodman Month ago +1

    The wheels didn't come off in 2007. They were already gone. What happened is that the chassis came off, which was incredible because it was one of those uni body designs where that is not supposed to be possible but they did it anyway.

  • Jeremycole
    Jeremycole Month ago

    Thanks for not taking Matt Ryan 🤗

  • ALFredo Cuomo
    ALFredo Cuomo 2 months ago

    I’ll take Kurt Warner’s Crazy NFL Career Any Day! He’s forever a Super Bowl Champion MVP!

  • Rountree1985
    Rountree1985 2 months ago

    “Future mvp QB Matt Ryan”.

  • JJGerrard1980
    JJGerrard1980 2 months ago

    I remember watching those Bulger games in absolute amazement and disbelief. Bulger was fantastic at passes under 30 yards but any laymen could see he had no ability to throw the deep ball. I never hated any sports figure as much as I resented Martz..he used to undercut Vermiel when he was there and he was more concerned with trying to put his own finger print on the Rams. Im not saying Warner was the best qb ever but those three seasons that ended in 2 mvps, a sb mvp and win was the absolute best a qb has ever played. His ability to sit in the pocket and go through his reads and then find the open receiver and hit him with his lighting quick release just b4 the pass rush got him was phenominal. Bulger was always Martz boy toy unfortunalety he was a limited robot who never read defenses and audibled and had no ability to scan the field if his first option wasn't open. I don't mean to run on but watching Martz screw the pooch and ruin a dynasty was the most frustrating thing I ever experienced as a fan. I was never a big fan of Warner's wife but you could see where she was coming from bc there were so many instances of Martz undermining and sabotaging Warner that it's no wonder she felt the need to step in for her hubby. I never felt comfortable with how Vermiel left and always thought Martz did shaddy shit to make that happen doubt Martz was an offensive genius but he was never head coach material and the rest of his career proved it. He needed an overseer like Vermiel to keep his ego in check. Maybe Im a homer but if I had to take 1 qb to win the big one, it would be Warner. People don't realize how heroic and epic his performance against the Patriots sb loss was. He was getting clobbered and his ability to manipulate the pocket and scramble out of it to allow his recievers to get free of that cheating, smothering Pats D was epic. He was literally the only Ram who balled out against the Pats including Faulk who for my $ was the smartest and most well rounded rb to ever play.
    Fukn Martz man. Fook him.

  • V
    V 2 months ago

    you should do a collapse video on the nba okc thunder, they really could’ve been something big

  • Euro Guy 85
    Euro Guy 85 2 months ago

    When did 3 years become an era?