How the Greatest Show on Turf fell apart as quickly as it was assembled | Collapse

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  • Published on May 2, 2019
  • In 1999, the St. Louis Rams had a Cinderella run beyond anyone’s wildest dreams. An undrafted quarterback named Kurt Warner, a few years removed from working the graveyard shift in a grocery store, all of a sudden becoming an NFL starting quarterback for a 4-12 team, immediately putting together one of the best seasons of all time, and winning league MVP en route to a Super Bowl title? You would’ve been laughed out of Hollywood if you pitched that as a movie script.
    But it somehow became reality, and for that year and the two that followed, the Rams had constructed a juggernaut that ran laps around the rest of the league. But then everything went sideways - they couldn’t stay healthy at the most important position in sports, dirty laundry was aired in a very public manner on the radio, their coach and front office grew to resent one another, and so much more caused an unstoppable force to all of a sudden become the NFL’s piñata.
    Written and produced by Alex Rubinstein
    Shot and Edited by Ryan Simmons
    Motion graphics by Michael Das
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Comments • 1 057

  • TheVisigoth
    TheVisigoth 7 hours ago

    Martz is trash. Chicago proved that even more than this.

  • Terrence PERKINS
    Terrence PERKINS 11 hours ago

    I love collapse

  • rly gud prayur
    rly gud prayur Day ago

    two words for you
    tom brady

  • DamnYankee
    DamnYankee 4 days ago

    Technically, if we enjoy watching other people suffer, we're sadists, not masochists.
    Just sayin.

  • John Carter
    John Carter 4 days ago

    Do the Patriots!!!!! Oh yeah..........we are not there yet for the collapse.

  • Ninja Buddha
    Ninja Buddha 6 days ago

    Rams should have lost to Tony Dungy's Buccaneers in 99. Jon Gruden inherited that team.

  • James Kub
    James Kub 7 days ago

    You guys should do a deep rewind on that panthers game in 03.

  • RonJohn63
    RonJohn63 7 days ago

    0:17 The Oilers and Packers did it in two less games.

  • Dumisa Tony Johnson
    Dumisa Tony Johnson 8 days ago

    Can you do Tennessee Oilers/Titans (1997-2003) ??
    Eddie George
    Steve McNair
    Frank Wycheck
    Jevon Kearse
    Blaine Bishop

    The team the Saint Louis Rams faced in SB34?!

  • Dumisa Tony Johnson
    Dumisa Tony Johnson 8 days ago

    Kurt Warner
    41 touchdowns
    League MVP
    4 touchdowns in a Divisional playoff game vs Vikings
    400 yards vs Tennessee Titans (Game Winning touchdown in SBXXXIV)
    Most Valuable Player of SB34
    1999

  • Lucas Liso
    Lucas Liso 9 days ago

    How abou the collapse of an entire sport? Jai Alai was rising up decades ago, and today its so gone that Jai Alai stadiums are today crumbling to pieces in complete abandonment.

  • Jimmy Lopez
    Jimmy Lopez 9 days ago

    3 year run replaced by a 20 year dynasty...sorry St. Lou...lol

  • Luke Wiggs
    Luke Wiggs 9 days ago

    1 thing people often overlook were kroenkes intentions to move the team to LA the second he bought it. That scumbag pulled the strings to get that franchise horrible enough to justify moving and ripped a franchise away from one of the best fan bases in sports (to be fair I'm biased but I've heard people from that time period say how much support that team had even when they were terrible) then Kroenke loads up of competant draft picks right before the move and rips the heart out of a city. What a scumbag.

  • MikeDindu
    MikeDindu 10 days ago

    As a born and raised St. Louisian and diehard Rams fan before the move to LA, the reason why was the front office. Virtually everything else about the team was incompetent, yes, but that front office couldn't find a coach, trade for a player, sign a free agent, make a draft pick to save their lives. It was simultaneously excruciating and bizarre to see every draft and every offseason get squandered because the people running the organization didn't have a damn clue what they were doing. It was like the front offices of the Redskins and the Browns(maybe the Jets got a little bit of a reach around too, idk) had a baby and then, disgusted by their creation, shipped it off to St. Louis.

  • Tyler Rehkopf
    Tyler Rehkopf 11 days ago +1

    You should do an Episode on the Kurt Warner Cardinals

  • Martin luther Kennedy III

    Can hold a ball and was words confusded him

    -he was cleared to play

  • Erica Williamson
    Erica Williamson 11 days ago

    At 00:8 something that look like JD Martinez Red Sox

  • Angelo Mendez
    Angelo Mendez 12 days ago

    Jeff was fired after 2016 and hired seam

  • Steve L
    Steve L 12 days ago

    That whole team was overrated. Can someone tell why Kurt Warner is in Hall of fame

  • Techwood16
    Techwood16 17 days ago

    So glad they didn’t pick Matt b4 my Falcons

  • Rosco P. Coltrane
    Rosco P. Coltrane 18 days ago +1

    Brenda Warner and her haircut was the thing that did them in. You can’t recover from that look.

  • Bulbasaur entertainment network B.E.N

    Surprised Kevin Carter wasn't mentioned dude was a stud in 99

  • LetsPaint
    LetsPaint 20 days ago

    Thanks brenda

  • Ak H
    Ak H 20 days ago +1

    Jon bois is overrated

  • Posiedon 81
    Posiedon 81 20 days ago

    Greatest show fell apart due to one person: Mike Martz

  • stardaddyo9
    stardaddyo9 21 day ago

    This is not unique. For the most part , success is fleeting in the Nfl

  • Grim Tea
    Grim Tea 22 days ago +1

    The Patriots won 38 games the last 3 years, have had two years of being the #1 seed in the conference, and one year of being #2 in the conference, and won 3 Conference Titles, and have won 2 superbowls

  • Andy Lam
    Andy Lam 24 days ago

    Well, what happened was that they faced Bill Belichick's and it was a wrapped lol.

  • EnjoyLifeNow24
    EnjoyLifeNow24 24 days ago

    It was obvious that the second Stan Kroenke became majority owner of the St. Louis Rams that he had in mind to relocate the Rams to L.A. and that became even clearer when he showed no interest in considering the plans of the city of St. Louis that was willing to build a new stadium for the Rams. Kroenke just wanted his team to return to L.A., period. He rather spent $4 billion of his own money to build his stadium in Inglewood, CA which is beginning to take shape and it is going to be THE STADIUM in the NFL. Let's see if the Rams can win a Super Bowl for L.A. for the first time.

  • elfofcourage
    elfofcourage 24 days ago

    And funny enough, London Fletcher has the MOST sacks on Tom Brady(as a Bill).

  • killbillvol69
    killbillvol69 25 days ago

    Command-Z? Ugh. Mac Users.

  • BK Moves
    BK Moves 27 days ago

    And Revis won a super bowl

  • Travis Goodman
    Travis Goodman 27 days ago +1

    The wheels didn't come off in 2007. They were already gone. What happened is that the chassis came off, which was incredible because it was one of those uni body designs where that is not supposed to be possible but they did it anyway.

  • Jeremycole
    Jeremycole 29 days ago

    Thanks for not taking Matt Ryan 🤗

  • Fredo Cuomo
    Fredo Cuomo Month ago

    I’ll take Kurt Warner’s Crazy NFL Career Any Day! He’s forever a Super Bowl Champion MVP!

  • Rountree1985
    Rountree1985 Month ago

    “Future mvp QB Matt Ryan”.
    LOL

  • JJGerrard1980
    JJGerrard1980 Month ago

    I remember watching those Bulger games in absolute amazement and disbelief. Bulger was fantastic at passes under 30 yards but any laymen could see he had no ability to throw the deep ball. I never hated any sports figure as much as I resented Martz..he used to undercut Vermiel when he was there and he was more concerned with trying to put his own finger print on the Rams. Im not saying Warner was the best qb ever but those three seasons that ended in 2 mvps, a sb mvp and win was the absolute best a qb has ever played. His ability to sit in the pocket and go through his reads and then find the open receiver and hit him with his lighting quick release just b4 the pass rush got him was phenominal. Bulger was always Martz boy toy unfortunalety he was a limited robot who never read defenses and audibled and had no ability to scan the field if his first option wasn't open. I don't mean to run on but watching Martz screw the pooch and ruin a dynasty was the most frustrating thing I ever experienced as a fan. I was never a big fan of Warner's wife but you could see where she was coming from bc there were so many instances of Martz undermining and sabotaging Warner that it's no wonder she felt the need to step in for her hubby. I never felt comfortable with how Vermiel left and always thought Martz did shaddy shit to make that happen too..no doubt Martz was an offensive genius but he was never head coach material and the rest of his career proved it. He needed an overseer like Vermiel to keep his ego in check. Maybe Im a homer but if I had to take 1 qb to win the big one, it would be Warner. People don't realize how heroic and epic his performance against the Patriots sb loss was. He was getting clobbered and his ability to manipulate the pocket and scramble out of it to allow his recievers to get free of that cheating, smothering Pats D was epic. He was literally the only Ram who balled out against the Pats including Faulk who for my $ was the smartest and most well rounded rb to ever play.
    Fukn Martz man. Fook him.

  • V
    V Month ago

    you should do a collapse video on the nba okc thunder, they really could’ve been something big

  • Euro Guy 85
    Euro Guy 85 Month ago

    When did 3 years become an era?

  • Alan Ponte
    Alan Ponte Month ago

    You should do a video on the collapse of the Harbaugh/2011-2014 49ers

    • Tyler Gantert
      Tyler Gantert 18 days ago

      Alan Ponte Essentially the 49ers’ success ended with multiple star players and even young studs retiring left and right, as well as drama going on off the field. Plus of course the Kaepernick controversy

  • Julian Joseph
    Julian Joseph Month ago

    Do the collapse of the San Francisco miners and Kaepernick

    • JDM
      JDM Month ago

      Jed York. End of video,

  • Lasen Yo
    Lasen Yo Month ago

    8-8 in 2004 but they made the playoffs and divisional round

  • pretorious700
    pretorious700 Month ago

    Warner's wife was an asshole.

  • Rickarama Trama
    Rickarama Trama Month ago +1

    Great educational video of The Rams' Cinderella time as I didn't know any of these things that brought them down.

  • Григорий Ефимович Распутин

    I don't know the first thing about american football, but this story was fascinating.

  • Spencer Honda
    Spencer Honda Month ago

    Holy crap. Marc Bulger. Can't believe I have already forgotten about him. Shame he'll be lost to history too

  • Old School Curt
    Old School Curt Month ago

    Hey dude just discovered your channel and I must say well done sir!

  • johnstjohn1987
    johnstjohn1987 Month ago

    New EPISODES!!!

  • Antero Alemán
    Antero Alemán Month ago

    Can you make a How the Patriots never collapse

    • Stephen H
      Stephen H 24 days ago

      Give it a few years. It has to happen eventually. Doesn't it?

  • Bill Stephens
    Bill Stephens Month ago

    They will be a bust in LA, as are the Chargers even after their playoff run. But the NFL just loves that TV money !

  • Bill Stephens
    Bill Stephens Month ago

    Salary Cap & Free Agency, kills any chance at dynasties unless guys take less money for more rings. Used to be teams just got old, now $$$ tears them apart.

  • David Minor
    David Minor Month ago

    St. Louis is a winner's town, not a football town, not a hockey town, not even a baseball town. Win and we love you, lose and gtf out. Rams won it all in 99, but only had three other winning seasons in their 21 years. Blues finally won the Cup after 52 years, but they've always been consistent winners, missing the playoffs just 9 times in those 52, and at one point a 25 year consecutive playoff streak --- 4 more years than the Rams actually played here! See the difference? The Cards need no explanation. The football Cards aren't worth mentioning.

  • David Minor
    David Minor Month ago

    Fuck Stan! It wasn't us, it was you! Go Blues!!

  • Nathanael Thompson
    Nathanael Thompson Month ago

    At the mention of the 2003 Divisional Round, that game would actually make a great rewinder episode. Steve Smith's most iconic catch at the end of honestly one of the wackiest games in playoff history. The fumble touchdown by the Panthers, the Rams comeback, the onside kick, the conservative play calling of Mike Martz at the end of regulation (I'm a Panthers fan and I was beyond baffled at the time as to why he didn't go for the win), the missed field goals (including one after a delay of game nullified a made one for the Panthers), the Ricky Manning interception, then X-Clown

    • Stephen H
      Stephen H 24 days ago

      I was at that game as a Rams fan at the time. It was brutal. If it helps, I was for the Panthers in the SB.

  • Selfish Stockton
    Selfish Stockton Month ago

    Who the hell is Jon Bois anyway?

  • iron 13
    iron 13 Month ago +1

    From St. Louis

    In middle and high school, the rams were viewed as a joke

  • Alecsander Hamilton

    This collapse took longer than their success

  • LT LT
    LT LT Month ago

    You should do the 90s Supersonics

  • aznnp77
    aznnp77 2 months ago

    You coulda added another 2 minutes or done a video separately on how the Rams went from that, to the runner-up in the super bowl last year. But it was mainly Todd Gurley, then aggressively trading up to get Jared Goff, then making a 31 year old their head coach, then sigining Robert Woods as a Free Agent, trading for Brandon Cooks, and drafting Cooper Cupp. And drafting Aaron Donald and not letting him walk away, despite needing to pay him a ton of money.

  • Geomancer
    Geomancer 2 months ago

    Mark Bulger...wasn't he one of the Brady Six? He had the Brady curse.

  • VLRgospel09
    VLRgospel09 2 months ago

    Collapse of the 49ers dynasty?

  • Dravin Gutierrez
    Dravin Gutierrez 2 months ago

    Second collapse coming up, just teams will watch film from this last super bowl and they’ll be able to stop this offense no problem. How can this powerful 2018 offense could look like. Jeff Fishers offense in the most important game of all the super bowl ? Simple, it was all smoke and mirrors

  • Yautja Warrior
    Yautja Warrior 2 months ago

    Kurt Warner's wife's hott!

  • Jude Lofton
    Jude Lofton 2 months ago

    They should do a collapse on Argentina Soccer.

  • EdmacZ
    EdmacZ 2 months ago +1

    Barry Switzer, Mike Martz, and Mike Tomlin.
    Average head coaches handed top talent, and drove it off a cliff.

    • rob mush
      rob mush 2 months ago

      EdmacZ most Steelers fans like myself think that cowher still had a major part in that team winning the super bowl in 2008 and probably would have gotten some credit to if they would have won it in 2010 as well. However Tomlin is just too soft to be the Steelers head coach in my opinion.

  • Kale Stew 4
    Kale Stew 4 2 months ago

    I though that quarterback was J.D. Martinez

  • kick-man edwards
    kick-man edwards 2 months ago

    They deserved to be losers for years after cutting Warner. St louis sucked until the end

  • MegaHerky
    MegaHerky 2 months ago

    This hurts

  • TexasDragon 1995
    TexasDragon 1995 2 months ago

    Two Words:








    Buffalo Bills

  • FSE
    FSE 2 months ago +1

    You should do one on the 2016 Raiders, they were an interesting collapse.

  • Death Vims
    Death Vims 2 months ago

    I got a good suggestion for a Collapse video: the collapse of the Houston Oilers after 1993

  • WHOISME 194
    WHOISME 194 2 months ago

    Do the Seahawks

  • 721MiamiHeatGang
    721MiamiHeatGang 2 months ago

    Please do Dolphins after Dan Marino

  • Norris Robinson
    Norris Robinson 2 months ago

    Wait... you made this 3 months after the Rams were literally in the Super Bowl?
    I feel like there is going to be a series called Phoenix Files that deep dive on teams that hit rock bottom and then came back to the top.
    Also, please have one reved up and ready to go for the NY Giants after this next season

  • SoloMidLaner
    SoloMidLaner 2 months ago

    "Kroenke pressed Command + Z"
    Well, we all know this person uses a Mac