How Apple Came Back From The DEAD

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  • Published on May 17, 2019
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    How did Apple go from near-bankruptcy to being one of the world's most powerful brands?
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  • Science & TechnologyScience & Technology

Comments • 999

  • Napster2002 . aspx
    Napster2002 . aspx 23 hours ago

    That's genuinely awesome that Apple and Microsoft basically collaborated on designing software in the early 2000's. Big ups

  • ack reik
    ack reik 4 days ago

    1000th comment

  • SevenDeMagnus
    SevenDeMagnus 4 days ago

    Cool. the original bondi blue iMac saves Apple, then the iPod's cool design boosted it.

  • Outlaw1001
    Outlaw1001 5 days ago

    999 $ monitor stand lol

  • Dalena
    Dalena 6 days ago

    Apple shills

  • Ali Mohammad
    Ali Mohammad 6 days ago

    2:16 no wonder no one uses internet explorer

  • Issolom Issolom
    Issolom Issolom 7 days ago

    Still doesnt explain the 6000 dollars pc with the 5000 dollars monitor which cant hold up without the 1000 dollar stand

  • e21big
    e21big 8 days ago

    back in my school, we used to have Apple computer with B/W LCD screen - ah good time (especially when they all became Windows a few years later and everyone in class had been playing Doom while the teacher wasn't looking)

  • FhargaZ
    FhargaZ 10 days ago

    And apple made the ipod in a way that it would not work after 14 months.. 🙄

  • Rodimus Prime
    Rodimus Prime 11 days ago

    I dont know why anyone buys an apple computer....

  • tsartomato
    tsartomato 11 days ago

    your win98 screen has incorrect aspect ratio

  • Slav Pepe
    Slav Pepe 15 days ago

    And their products are still garbage and outdated

  • Farhan Baig
    Farhan Baig 19 days ago +1

    now apple downfall is coming

  • Lukas L
    Lukas L 19 days ago

    I think of AMD

  • Michael Nielsen
    Michael Nielsen 22 days ago

    They should've stayed DEAD!

  • Dom C.
    Dom C. 24 days ago

    apple will always be 3 years behind most phones, esp Galaxies

  • Kingsford
    Kingsford 25 days ago

    Apple is killing themselves again though. I dont understand this video. Prices went up, sales went down. Prices went down, sales went up. Now prices are starting to go back up and sales are slowing down yet again. Rinse and repeat.
    Whoever wrote this video needs to watch the video because the beginning of the video describes the current state of Apple. High prices, little change and no Steve.

  • ricky v
    ricky v 26 days ago +1

    Good and short video documentary about Apple's come back. I wonder if you all will ever do a long format documentary? I am sure you have the skills to do so. If you all wanted to.

  • EarthBoundNess / LilacMonarch

    Next video: "How Apple Went Back To The Dead"

  • CozMyN
    CozMyN 26 days ago +1

    I thought, as many others, that the title relate to the current stage of Apple, not the old one. :)

  • Nick Gorayeb
    Nick Gorayeb 26 days ago

    I just want to note: it wasn't hard for Job's to convince Microsoft to invest since Microsoft was under investigation for anti-competitiveness. So basically in order to get out of the lawsuits, Microsoft helped there competitor, Apple. At least that is how i understood it from doing some research.

  • Lord Ba'al
    Lord Ba'al 26 days ago +1

    How Apple came back from the dead, Bill Gates 150 million investment in Apple.

  • UrbanaticLemonade
    UrbanaticLemonade 26 days ago

    Nobody:
    (Absolutely not even a single soul)
    Techquickie : How Apple Came Back From The DEAD

  • Josh Hayes
    Josh Hayes 26 days ago

    Interesting, good job James.

  • Teh Black Ninja Productions

    Please could you do a video on Active Directory?

  • Adrian Smith
    Adrian Smith 26 days ago

    I worked for them for 8 years, first day of training they run us through the downfall and then the rise of Apple. Even though I no longer work for them, it’s still inspiring to hear the story.

  • L.A. rabbyt
    L.A. rabbyt 26 days ago

    The subject is worthy of an historical documentary, no justice at under five minutes.

  • ZY Swanson
    ZY Swanson 26 days ago

    They're still doing that still

  • Chad Krause
    Chad Krause 26 days ago

    PC People hate apple, but Apple makes a damn good product. iPhones are the top 9 most popular phones in the US for a reason. Macbooks are excellent products, Macs too. They have great value too, even though most people think they aren't. However, they're not good for gaming, so everyone will downvote this.

  • Juan Sanchez
    Juan Sanchez 26 days ago

    Am I the only one seeing parallels between those cheap commodity PCs with windows and cheap commodity phones with android today?

  • Casual Tech Reviewer
    Casual Tech Reviewer 27 days ago

    How could you talk about Napster but not Limewire?

  • RyuX
    RyuX 27 days ago

    F*ck Apple

  • Jerry Archer
    Jerry Archer 27 days ago

    Apple is dead, don't kid yourself.........

    • Top Ramen
      Top Ramen 23 days ago

      They hit over a trillion and you say it’s dead? 😂just because your attention span doesn’t care about it doesn’t mean plenty of people do

  • DAC087
    DAC087 27 days ago

    Yet i cant buy a 15" mbp without the crappy touch bar...

  • Tcll5850
    Tcll5850 27 days ago

    the only Apple device I've ever had
    was a crushed IPod Mini I picked up off the ground
    I still have it's guts sitting in a box somewhere in my closet

  • Threadpool
    Threadpool 27 days ago

    Hmm...

    Less powerful than a PC? Small improvements with each model? A bigger pricetag? Lots of marketing gimmicks? So you're saying...

    _Apple hasn't changed at all in 25 years?_

  • flameshana9
    flameshana9 27 days ago

    01:08 "At one point"? Name one tech company that doesn't do that today.

  • Walter_the_Wobot
    Walter_the_Wobot 27 days ago +1

    I love my iPad

  • Peter
    Peter 27 days ago

    I've always felt by Steve Jobs passing away Apple has went downhill.

  • The12th Unique_Social
    The12th Unique_Social 27 days ago +1

    Spending half my pay check on an iPhone with Burberry plaid.
    Lol.....🤣🤣

  • Anton.d09
    Anton.d09 27 days ago +1

    You sure put an interesting spin on it.. it was more like Microsoft bought a BUNCH of apple shares to save them from going bankrupt because the government was on Microsoft's case about being a monopoly and wanted to break them up. tvclip.biz/video/H_SXtJf2oz4/video.html

  • Gaming For Pizza
    Gaming For Pizza 27 days ago

    Fuck apple, Microsoft shouldn't have to save them.

  • ice bread
    ice bread 27 days ago

    It's time for Apple to die off

  • Kaskus
    Kaskus 27 days ago

    apple dying

  • Jev Brill
    Jev Brill 27 days ago

    Hmmm... So what’s the point?

  • ZpG Killua
    ZpG Killua 27 days ago

    apple product is gold wrapped dog turd.

  • Luis Ojeda
    Luis Ojeda 27 days ago

    Shit my paycheck ain't half an iPhone X

  • Carlos Ferrari
    Carlos Ferrari 27 days ago

    Well… Since you always ask for suggestions and this video does mention Jobs' hiatus from Apple would a video about what he's done before his comeback - NeXT and Pixar - be worth it?
    Also I've always been curious about the details of MicroSoft 'stealing' the GUI from Apple… Any story there worth being told in 5min…?

  • Dorian DMG
    Dorian DMG 27 days ago

    Can someone count the number of how many times he said word "apple"
    pls

  • pr1malr8ge
    pr1malr8ge 27 days ago

    Apple was not the first company to hit a trillion.. PetroChina did it in 07.

  • John de Leon
    John de Leon 27 days ago

    is the eastern front from ww2 the same?

  • steve Zara
    steve Zara 27 days ago

    Fascinating. Microsoft also funded Apple because it helped their defence against accusations of being a monopoly.
    By the way, your presentation skills are great!

  • jimmy jones
    jimmy jones 28 days ago

    Now the gravedigger has left his card on the doorstep.

  • copy paste
    copy paste 28 days ago

    So how long until they get Steve back again?

  • Lone Wanderer
    Lone Wanderer 28 days ago +3

    Introducing the ieye

    • Top Ramen
      Top Ramen 23 days ago

      What’s the resolution???

  • UTR-Gaming
    UTR-Gaming 28 days ago

    Apple was the first trillion dollar company for a few months then lost HALF their market value in 3 months showing how it was over inflated hugely

  • Kenneth Welever
    Kenneth Welever 28 days ago

    I seriously miss the ipod classics

  • nobrainerneeded
    nobrainerneeded 28 days ago

    How did Linus agreed to this script? He wasn’t in the office? It’s like reading Wiki about Apple and then present it in a form of video on YT.

  • I have a small penis but

    Apple sucks

  • Noah TheGamer2700
    Noah TheGamer2700 28 days ago

    how apple came back from the dead and refuses to die due to fuckbois and girls and private school kids

  • Joandry Perrine
    Joandry Perrine 28 days ago

    👎 Apple is lame...

  • William Baldwin
    William Baldwin 28 days ago +1

    I do think it was not an investment, but a loan.

  • William Baldwin
    William Baldwin 28 days ago

    I line up to buy one of my zero apple products.

  • Heavy Hitters
    Heavy Hitters 28 days ago

    From the dead? They still had over 700 billion in the bank when they lost almost 500 billion....I hardly call that comming back....you must be getting compensated somehow....you couldn't pay me enough to endorse Apple unless their politics change...love the iPad...hate not having the versatility as a droid

  • Parker's NBA Videos
    Parker's NBA Videos 28 days ago +4

    Apple come back summed up in two words:


    Steve Jobs

  • Scrxzed
    Scrxzed 28 days ago

    we can all agree apple was the catalyst of new smartphones to this day

  • Dr. Reni
    Dr. Reni 28 days ago

    Macbooks are still shit tho..

  • Yasin Hasan
    Yasin Hasan 28 days ago

    apple wouldnt exist right right now if it wasnt for MS

  • FarmYard Gaming
    FarmYard Gaming 28 days ago +2

    Only to be killed again, supposedly.

  • alextradamus
    alextradamus 28 days ago

    Apple is the world's first trillion-dollar publicly traded company. Not the first trilion-dollar company.

  • Diwyesh patil
    Diwyesh patil 28 days ago

    So apple is undertaker...

  • Reddy Pynam
    Reddy Pynam 28 days ago

    Its dying again

  • Sara M
    Sara M 28 days ago

    Just rename this channel to *Tech HISTORY Documentaries Class*

    • Sara M
      Sara M 28 days ago

      Or *Tech Tutorials For n00bs*

  • Jan Dolejší
    Jan Dolejší 28 days ago +5

    You are lucky the iPhone is half your paycheck. In the Czech Republic the base iPhone is almost double the paycheck most people get.

    • Guilherme Dutra Moraes
      Guilherme Dutra Moraes 25 days ago

      Here in Brazil it's a 4 month equivalent pay...

    • Dan The-Man
      Dan The-Man 25 days ago

      A $1000 iPhone is almost 4 weeks pay for a lot of people in the U.S.

  • D.J. Stewart
    D.J. Stewart 28 days ago

    I've never seen an IMac in schools haha

  • Doyoukown Uay
    Doyoukown Uay 28 days ago

    no more apple

  • C7
    C7 28 days ago +3

    It's STILL DEAD in case you didn't know!!

  • Juicefulll
    Juicefulll 28 days ago +3

    Inferior specs per dollar but more hipster design = apple products

  • Psychedelic-Team
    Psychedelic-Team 28 days ago

    apple is for I-diots..

    • Top Ramen
      Top Ramen 23 days ago

      Android copies Apple, by your logic, that’s like copying off the SpED in the class and hoping to get an A

  • Harrison Wakefield
    Harrison Wakefield 28 days ago +2

    No Minecraft was the best come back

  • Jonathan Simpson
    Jonathan Simpson 28 days ago

    Just imagine how much better off the world would have been if Apple had actually failed. A world without Apple would be amazing.

  • 幻光Lumianist
    幻光Lumianist 28 days ago +1

    A new Techquickie suggestion:
    Why doesn't Google allow users to install apps into micro-SD cards after Andriod 6.0? Which confuse me a lot since there are still quite a lot of budget devices that are 16G but does support micro-SD card expansion

    • flameshana9
      flameshana9 27 days ago

      Maybe they took a page for Apple's book and realized that they should control the user, not give the user control.

  • systemmax2000
    systemmax2000 28 days ago

    Hey! 4K

  • Zoot Cat
    Zoot Cat 28 days ago

    If a manufacturer stops self repair they can fuck off trying to monopolise sheeple

  • JhonnyTheJeccer
    JhonnyTheJeccer 28 days ago +1

    I thought it is about apple struggeling today

    • Top Ramen
      Top Ramen 23 days ago

      flameshana9 you wish to create a lot of unemployed families ? They can charge what they want dude. That’s capitalism. Don’t buy them. Easy as that

    • JhonnyTheJeccer
      JhonnyTheJeccer 27 days ago

      flameshana9 stock market lost 600 million in a few weeks
      They are „struggling“
      And hopefully they will noticed they are just making bullshit these days

    • flameshana9
      flameshana9 27 days ago

      I _wish_ Apple was struggling. Anyone who tries to sell you the same thing but with an extra $400 on top deserves to go under.

  • Vishal V
    Vishal V 28 days ago

    The only apple product I can afford is the MacBook Pro

  • random person on the internet

    Guys, stop insulting Apple. Stick to your Androids, and the others will stick to their iPhones. You won't convince them to switch. And plus; they did innovate the A12, the fastest SoC than even the S10. Android is more free though.

  • Robert Reitze
    Robert Reitze 28 days ago +1

    You're such a great host

  • zodiacfml
    zodiacfml 28 days ago

    Nice history Apple history until 4:25. Most Americans don't know the existence Nokia smartphones and thought iPhone was OG

  • Speedgamer- سبيد
    Speedgamer- سبيد 28 days ago

    Pepole buy iphone to showoff just that

    • Top Ramen
      Top Ramen 23 days ago

      If you actually could afford to pay attention, you’d see that’s a stupid ass thing to say but OKAY COOL

  • Speedgamer- سبيد
    Speedgamer- سبيد 28 days ago

    Apple 1500 for phone 5000 for pc much batter pc and amzing phone for 1500

  • Benjamin K Lodi the MUGU in The Goathouse

    as far as im concerned they can go back. their products SUCK, you can't do any repairs or upgrades yourself, and they brick it if you try. their politics SUCK , no thanks. Android isn't much better but im not rushing out to buy the latest and greatest anymore considering you need to nearly take out a loan to get a phone. fuhgeddaboutit.

  • Noah Miller
    Noah Miller 28 days ago

    Yeah but its still easy to pirate music

  • Zulkifli Mohd
    Zulkifli Mohd 28 days ago +5

    Apple is gonna die again ... Expect more than 30 % drop in sales even when the IPhone comes out .
    China phones FTW , Oppo , Xiomi , Huawei

    • Eschatonx
      Eschatonx 28 days ago +1

      At the prices Samsung and Apple are charging, they both couldn’t die fast enough.

    • Zulkifli Mohd
      Zulkifli Mohd 28 days ago

      Near Maximus
      You do realize how much more people there are outside the USA ??
      The bulk of Apple profits is out side of the USA.
      As for technology , China controls 70% of the 5G patents , even if the USA bans Huawei , they still get paid .

    • Near Maximus
      Near Maximus 28 days ago +2

      Zulkifli Mohd Huawei products are being banned from the US. Along with a few other chinese brands.

  • Friendly T-60 armor
    Friendly T-60 armor 28 days ago

    Butthurted Android users on the comments

  • matsv201
    matsv201 28 days ago

    The Microsoft investment into apple was really about keeping anti trust people of microsoft back... While this may not be that bad, i wish there maybe was more than just two desktop OS out of the 90-tys (really not counting the numerus unix systems, they was pretty much dead by 99),
    The clear plastic wasn´t really new.. it was rather the opposit. It was how every cheap toy was made back then... Granted very few computers. iMac was prettty much sold like it was a toy... a very very expensive toy.
    ipod was really quite late to the portable music player scene, but just sufficiently early to make it look like they was not. The mass market started in about 1998-1999. Apple endered in 2001 and the scene was dead by 2005. I tunes was really just a rebranded competitor apple simply bought up earlier called music match.
    iPhone was also rather late to the market. The smart phone market started getting mainstream around 1998 and gaining mass traction in 2001. The thing was that the cellphone grid at this time was horrible in the US. While always online was a thing in Europe and Asia already in 2001 and 3G was widely available 2003. When iPhone launched in 2007, 3G was still not widely available in the US. Making smartphones in the US really not that smart. This again made it look like Apple come with a new product, while they really didn´t. (the first iphone was actually just a competitor full sale with a different shell and the 3G option removed.

  • Yeets In Blyat
    Yeets In Blyat 28 days ago

    Questionable.

  • MYST1C_M630 XD
    MYST1C_M630 XD 28 days ago

    Lol macs still suck

  • Santa Clause
    Santa Clause 28 days ago +3

    4:23 "The true "do it all" device"
    Me: But can it Copy and Paste? (no, it could not)

  • Dré Gamer
    Dré Gamer 28 days ago +1

    Who’s old enough to have lived through this timeline?

    • flameshana9
      flameshana9 27 days ago

      Apparently not many, from the comments.