How beauty brands failed women of color

  • Published on Nov 14, 2017
  • But the industry is changing - and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.
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    Rihanna’s new makeup line Fenty Beauty has been an instant success - and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations - 40 to be exact - which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color - and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan. is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out to get up to speed on everything from Kurdistan to the Kim Kardashian app.
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Comments • 7 743

    IDONOTHAVEANAME 6 hours ago

    Why do women even need to wear make up?I guess it's something I will never know

  • Killer queen
    Killer queen 2 days ago

    I really like Korean beauty products and I'm quite pale Asian but my undertone is too yellow and a lot of Korean beauty products are still too pale:(

  • GoMnSaLo -
    GoMnSaLo - 3 days ago


  • Deity Veroandi
    Deity Veroandi 3 days ago

    If you think a brand doesn’t have your shades, consider it as a business opportunity.

  • Summer Garrick
    Summer Garrick 8 days ago

    I am a light shade of brown but I could never find a shade my skin tone because third were to dark until I found fenti oh by the way I am ten my family loves mackup I live in Korea

  • Allanah ONeil
    Allanah ONeil 9 days ago

    I want to cry of happiness knowing that me and all my sisters of all color in the world is able to have a make up match❤❤❤

  • Tee Darif
    Tee Darif 10 days ago

    They don't want us to have it !!! Lol its always been that way! Come on.. you are smart , you know the science of it , so make your own!! I mean really...if they don't see you being worth it then see yourselves being worth it to do your own thing

  • Allen Han
    Allen Han 10 days ago

    A simple way to put it 40 shades is very hard to stock everywhere at traditional brick and mortar store.
    RiRi's fame, allowed her to use e-commerce to source every color without the cost of distribution. This also does playout the fact that Millenials are getting into their Queens and buy substantially more.
    Minority are becoming more popular now.

  • ContagiousRepublic
    ContagiousRepublic 10 days ago +1

    Also goths (and a few monster cosplay / amateur movie makers) like complete white and complete black shades. (-;

  • FashionBIRD404
    FashionBIRD404 11 days ago +1

    Because white people which think they made this country fail to acknowledge and show remorse for the physical and psychological abuse of anyone who is not white.

  • Mac Angus
    Mac Angus 11 days ago

    it's great that they're including darker skin tones in makeup, but I still can't find a foundation light enough for me XD

  • Olivia Myers
    Olivia Myers 11 days ago

    Was this sponsered?

  • J P
    J P 11 days ago +2

    As a dark skinned Indian women, I never found any foundation that matched my skin tone, I use MAC now which I bought from London, we don't have Fenty in India yet :(

  • Awaken Light Worker
    Awaken Light Worker 12 days ago +2

    Honestly I'm just watching because its in my recommendation. I'm 21/black and have never ever worn makeup. But I learnt a lot I guess, didn't know before now that this was a problem.

  • Atchoume
    Atchoume 14 days ago

    just use your own doodoo as makeup. it will work just as well.

  • Safphron
    Safphron 14 days ago +6

    Wave hello to the 10K fragile and racist white people who disliked this video.... because FACTS hurt and white people were never mentioned in this video and black women were... like a bunch of times.
    PSA...shore up your egos... it's only going to get worse....

  • n40798
    n40798 15 days ago

    2:50 I see the difference between the warmest deep and the coolest deep, but is there supposed to be a difference between the warmest fair and the coolest fair? I don't see it

  • xLainxIwakurax
    xLainxIwakurax 15 days ago

    I think the darkest skinned women also are less likely to need to buy concealer because their skin tends not to show common blemishes as readily as fair skin.
    I wish they would have touched on that: the extent and variation of demand across race and skin shade.

    JONES 15 days ago +1

    lol at all the white women who decided that this video which is focused on beauty brands that failed women of color is where they must take a stand over white people issues.

  • Kavi S.
    Kavi S. 16 days ago +3

    Why are there so many pale people complaining in the comments? We know y’all can’t find your color too, but at least you have some options

  • Pepa Lepa
    Pepa Lepa 17 days ago

    this is a very relevant subject but its doesnt surprise me that there as less minority women in companies if they are minorities, it's what the name stands for

  • Monica Navarrete
    Monica Navarrete 18 days ago +1

    One word: *racism*

  • Shoe queen
    Shoe queen 18 days ago

    Cosmetic products are always being sold in a wrong way. Those BA recommend something not suitable for you. Except for what is mentioned in the video, we often find that some western products are totally TERRIBLE/ too greasy to use. They just not fit in the very warm, even hot climate here in Asia.

  • yolandita26
    yolandita26 19 days ago +3


  • Kasandra Heric
    Kasandra Heric 19 days ago

    I always have to try the lightest of the lightest shades but I always see a limited amount of darker shades it’s so easy to make but companies just won’t do it for some reason it’s sad

  • Chi Asmr
    Chi Asmr 20 days ago


  • Sarah Lovelace
    Sarah Lovelace 20 days ago

    What about the extremely pale

    • кαуlα
      кαуlα 18 days ago

      fenty beauty got an extremely pale shade for people who have albinism :)

  • jiminie chimchim
    jiminie chimchim 20 days ago +1

    Well who needs makeup anyways we all look great

  • -愛Mara
    -愛Mara 20 days ago

    I got a fenty beauty ad at the beginning of this video 👀

  • Hazelw_03
    Hazelw_03 20 days ago +1

    Well in 2019 now, theres a brand I forget what they're called, but they have extremely pale colors and then goes to extremely dark colors and all in the middle

  • Jailbird's Jailhouse
    Jailbird's Jailhouse 22 days ago

    Though I’m Latina and not a makeup person, my sister struggles to find foundation for her skin tone. When she finds something close to skin color it just turn out very orange or the too light or dark then what she expected or turned out.

  • cowboykpop
    cowboykpop 22 days ago +3

    I wish you could use the color dropper for foundation lol.

  • Rose Vampire
    Rose Vampire 23 days ago

    I’m incredibly pale so makeup that is as light as me is only just being made.
    But my main problem is that every foundation I’ve seen/tried is made opaque, and my skin isn’t opaque, my skin is translucent, I can almost see though it and most of my veins are visible. So when I put on opaque foundation it looks really unnatural and almost like I’m wearing a mask.

  • jea, snowflake's girlfriend


  • Johannes Kibreab
    Johannes Kibreab 27 days ago

    The answer is pretty obvious to be honest

  • Nardjarai Paunussa
    Nardjarai Paunussa 28 days ago +1

    I live and was born here in the Netherlands. I have a light brown skin. I'm from Indonesian descent. But I'm glad that I use brands like Black up, black opal. Because their foundation are way better than Maybelline, L'Oréal etc

  • pinkfreud62
    pinkfreud62 29 days ago +1

    Well, black women and black people in general wanna feel empowered so why don't one of them start a make-up manufacturing empire? They can ask richer than thou, Oprah for a loan to get started.

  • blue eon
    blue eon Month ago

    Nature failed black women beauty, LOL

  • Spiritus Sanctus Lynx

    Victimhood. Perpetual victims. Next thing you'll see is them criticizing the SKY because it's blue and not black. Foh.

  • white sedan
    white sedan Month ago +1

    I prefer the term chocolate and vanilla people

  • A Fernandes
    A Fernandes Month ago

    I’m Indian and a medium tone. I mix 2 foundations to get my colour.

    DARINBOMZY21 Month ago +3

    Black people have so many unnecessary issues.

  • Melanie Turla
    Melanie Turla Month ago +1

    ummm fenty slayed👏🏻 the👏🏻 shade👏🏻 range👏🏻 PERIODT

  • annaconda
    annaconda Month ago


  • M Harrison
    M Harrison Month ago

    give me the INCLUSIVITY!

  • Hailen Ace
    Hailen Ace Month ago

    If I can't get snow white I doubt there's gonna be dark brown shades.
    Can't cater to minorities like pearly white people and darker brown people. Only nyx got my shade.
    They just want to sell as much as they can, so they leave out the rarer shades to make more $$$$

  • List Sign
    List Sign Month ago

    Thay woman in thumbnail is looking really cool

  • KadieBlue
    KadieBlue Month ago +1

    Why do we keep begging white people to do for us what we can do for ourselves? This is a business oppurtunity. Someone could start a makeup manufacturing company in Africa and make a killing.

    JAY CRU Month ago

    who cares?

    • LaBecca Oof
      LaBecca Oof 21 day ago

      @JAY CRU a lot of other people care besides you.

    • JAY CRU
      JAY CRU 27 days ago

      @Bruh what cool, a little over 2% of the people that viewed it

    • Bruh what
      Bruh what 29 days ago

      About 59k people do...

  • nancykerrigan
    nancykerrigan Month ago +7

    I low key feel like the drugstore brands (covergirl, maybelline, etc.) legit do have darker shades (for what they usually sell anyway) but they're not on all stores or they sell them online. I remember seeing a covergirl bb cream with a darker shade at one store but not others. My theory is that they check the demographics of the neighborhoods where the stores are located or whose shopping in these stores and make their decision on whether to stock said products that way. They can also not carry as much as the darker shades as the lighter ones so they sell out and dont bother to restock frequently.

  • Eric Li
    Eric Li Month ago +2

    ok but the makeup companies just make lighter skin tones because they're more popular and will sell better its not because they hate black people...

    • noemi chan
      noemi chan 22 days ago

      at the beginning of the video they say that darker colors were sold out, and it was surprising

  • varun009
    varun009 Month ago +2

    Blush? Since when do blacks visibly blush?

  • Sheri Lee
    Sheri Lee Month ago

    Sad really that you sleep and do not realize your true self. ONLY when you can look at your Self in the mirror and see how dazzling that you are will you see it in others. HOW do you do that? You wake up and recognize that there is NO DUALITY HERE. There is ONLY ONE. There is no separation here. All duality and the idea that there is a you and a me is but a concept only. THERE IS NO SEPARATION divisive one. I wish you will wake up. Namaste divine one. Wake up and know that you can see a world of color and acceptance when you REALLY want it to be there. I wish you well

  • Rodrigo Díaz
    Rodrigo Díaz Month ago

    You have 6M subcribers... So there is no point in having the comments activated. You have become a multinationational news time VOX POPULI😂😂😂😂

  • ArtzyAvo
    ArtzyAvo Month ago +1

    🤘🏻🤘🏻🤘🏼🤘🏽🤘🏾🤘🏾🤘🏿We ❤️ a shades!

  • Geographer Sam
    Geographer Sam Month ago

    If the companies don’t cater, then they don’t. The companies aren’t required to make darker shades.

  • Alexastopp
    Alexastopp Month ago

    Me and my mom went to the drugstore to buy foundation. I couldn’t get a shade of the one we wanted to buy because the darkest shade was my moms. And I’m not even close to dark on a color spectrum.

  • CHammett
    CHammett Month ago

    The shade ranges in most modern beauty brands are not always up to par, but you have to go admit that it has gotten better throughout history. There used to be like 15 shades.... if that, to choose from.

  • Ally Gaming
    Ally Gaming Month ago +6

    What it is- ✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿
    What it should be- ✋🏻✋🏻✋🏼✋🏼✋🏽✋🏽✋🏾✋🏾✋🏿✋🏿
    Everyone is equal

  • Esther Van der pol
    Esther Van der pol Month ago +5

    A really really light foundation is also really hard to find, they are always too yellow. This makes me literally too white😂