People are accusing this Dove ad of being racist

  • Published on Oct 9, 2017
  • Dove is the latest marketer to find itself in hot water, after it ran what many see as a racist ad on Facebook last week.
    The beauty brand posted a 3-second video on its US Facebook page on Friday, showing a black woman removing her top to reveal a smiling white woman underneath. On Saturday, the brand said that it had removed the clip in a tweet, and also apologized.
    While the Unilever brand is hardly the first to find itself embroiled in a public relations crisis this year, Dove is likely to take a bigger hit to its brand than others, including Pepsi (which was hammered earlier this year for a Kendall Jenner-starring ad), say experts.
    That is because the Dove ad isn't just tone-deaf. More problematic is that the ad's message seem to stands staunchly against everything that the company's much-praised, pro-female marketing has stood for over the past decade.

    Dove responded to Business Insider's request for comment, saying that the short video was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, "but we got it wrong." The brand also said the video "did not represent the diversity of real beauty, which is something Dove is passionate about and is core to our beliefs" and that it was "re-evaluating our internal processes for creating and approving content to prevent us making this type of mistake in future."
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Comments • 5 909

  • Maddy Boden
    Maddy Boden 6 hours ago

    I see it saying we are all painted in one color.....human. In the words of bill and Ted "Be excellent to each other." Ok? With love no matter your color, god(s), gender, sexual preference (yes there is a difference between gender and sexual preference). Love each other.

  • Tiger Tye
    Tiger Tye 2 days ago

    I thought it was a good commercial. When it comes to soaps and other skin care products I care about what irritates my skin. The color of the skin on the models used in advertising products is not one of those things that irritate me.

  • Kenneth Mills
    Kenneth Mills 7 days ago

    Sorry, colored guy here and I just don’t see it. Unless it’s racist for a white woman to turn into a Hindu woman.

  • DeWajah Online
    DeWajah Online 10 days ago

    i dont see any racist there. The black turns to white, that white turns to yellow. Its about multiracial, not racist

  • Alexander Salter
    Alexander Salter Month ago +1

    Fake news...

  • kittytoast 58
    kittytoast 58 Month ago

    How is it racist? , man , this makes me want to kill myself , people are so stupid

    • SpankBuda .......
      SpankBuda ....... 9 days ago

      Now, from what you just stated. What group speaks like this? Females/feminist do. And these black female mothers are creating clones (their children) of themselves that they're speaking the same rhetoric, living the same "victim" lifestyle, having their hands out, and being hypocrites in today's society. Remember mother's are the child first teacher.

    • kittytoast 58
      kittytoast 58 9 days ago

      SpankBuda....... , They should just get a degree and work to make more than their parents (which is what a lot of people aim at when looking for a job) , I think that this is a fine example of victim culture , a culture that decides if you're a bad or good person based on if you're the minority or the majority , and then they tell you that judging people on the basis of their race is bad (which turns them into hypocrites) , the world might just be crumbling down at our feet

    • SpankBuda .......
      SpankBuda ....... 9 days ago

      You're speaking about a group of dysfunctional idiots that do not own, build, or work for anything and live off the tax payers dime. But these companies need to bow down to their demands??? Insane!

  • imagina20748
    imagina20748 2 months ago

    Oh and one more thing doesn't anybody find it odd that these corporations like the News is always exposing how bad other corporations are like DOVE are but nothing EVER happens to stop racism? All you have to do now days is write a sorry your so racist that you think we are and then that's it back to business as usual.

  • Kevin Simon
    Kevin Simon 2 months ago

    Dove should have backed their creation rather than issuing an apology.

  • Lydia Tuesday Guzman
    Lydia Tuesday Guzman 2 months ago

    it's disturbing to see these things

  • mourn-a-lisa
    mourn-a-lisa 3 months ago +1

    Dove shouldn't have apologized ... There was nothing wrong with this. I'm black but sometimes I just think that people of colour have nothing better to do that whine and complain about nothing... This is basically representing all races, not condemning them. Ugh

  • Alicia Dehoyos
    Alicia Dehoyos 3 months ago

    Lowkey, people need to stop being so sensitive. Nobody can do anything without getting someone offended

  • Marvid Eladiv
    Marvid Eladiv 3 months ago

    It's not racist several women were used of different races. Just because the white girl came after the black girl all depends on your view of what you concider racist. People are so sensitive. Trump is the cause of that sensitivity towards racism. He started the racism slurs and everyone became more sensitive to look at agenda's of pervieved racism.

  • Dale Josephson
    Dale Josephson 4 months ago

    If she wanted to stay black she should of left her shirt on !

  • Inna Dubrovsky
    Inna Dubrovsky 4 months ago

    With their logic if the white women turned into a black woman it would be blackface.

  • Natalie Reedy
    Natalie Reedy 5 months ago

    I see no difference between this ad and thousands of others that use the same "morphing" techniques.

  • BergenBergen BergenBergen

    Why's everybody here saying it's NOT racist? Soap commercials where colored could "wash off" their darkness used to be a thing in the 50s. Check out Vox's recent "Why the market for skin whitening is growing" for more.

  • Forgetful Merc
    Forgetful Merc 6 months ago

    Wow it's actually the people's way of thinking that might be racist. This ad is nothing but showing women of different races in a creative manner. I don't think it's talking about cleansing your colour..

  • John Dollard
    John Dollard 6 months ago

    They hold an average iq in africa of 70. then in america 85 due to race mixing. then take into consideration a higher testosterone level. what else would that create other than an animal?
    Failures characterized by high levels of crime, corruption, poverty and violence.
    In the USA, every area of a city (or the entire city itself)that becomes majority black and black run, quickly descends into a third world cesspit dependent upon mostly white tax dollars to survive since the majority black population and leadership seems incapable of running or sustaining a first world environment or paying for it themselves. The infrastructure starts to rot, services get curtailed and the black population bitches about it as if someone else was responsible even though they're the majority and IN CHARGE!
    Other races quickly move away once the black racial toxicity level is reached and the crime rates go sky high. The neighborhoods turn to shit, the schools rot, everything becomes African third world.
    Then, the blacks see the NICE communities that the other races formed after they fled the black plague and start following those races in order to feed off of them like parasites. If whites, asians and hispanics are such evil, horrible racists, you'd think black people would move as far away from them as possible but they don't- instead, they try to follow because they can't build, support and sustain a nice environment on their own or support it.
    And then, the cycle starts all over again with the blacks turning another place into a shithole and other races fleeing to get the hell away from them again.
    It's not because the whole world is racist against blacks- it's because they know from long hard experience what they'll do to an area and they don't want to support black parasites feeding off their tax dollars while at the same time ruining and turning everything into a shithole of violence, corruption, poverty and decay.
    Name me one city or neighborhood that's been IMPROVED by having a large percentage of blacks move into it.

  • Yur'Superior Excellency UponHigh

    I like how white people came to defend this be. Black people don't give 1 or 2 fucks about your opinion.🤣🤣

    • SpankBuda .......
      SpankBuda ....... 9 days ago

      White people should have something to say about this fake racism controversy. This is a European own company that was created for the Europeans and not blacks. If black people are so upset how the "white man" treating them well create your own! They won't because blacks don't support other blacks! Black people is to worried about what's in the next person pockets and try to tear down the business.

  • FrozenRabbit
    FrozenRabbit 6 months ago

    To prevent racist adds... Ban people with darker skin from adds. Problem solved. Seriously that is the only way to solve this one.

    • FrozenRabbit
      FrozenRabbit 6 months ago

      That model herself said it pretty well. "I'm not whole heartedly defending Dove..." "If Dove had defended their creative vision and defended their choise to use me ... Defended their reason... It could have put a different type of narrative into play."
      The most stupid thing they could have done, would have been apologizing and so admitting "Yes we wuz racist"... And that was what they did.
      When in truth they weren't.
      So why the f**k they yelled "We are racist, please punish us!"
      What kind of absolutely spineless imbeciles run PR sections of companies?

  • Armando B.
    Armando B. 6 months ago

    But the white girl changes then into a brown girl. Got this not shown or just ignored? Is it then to say that brown girls are cleaner than white. I may be European and not sensitive enough for this, but to me I think there was no racism intended and seems like people where just looking for something to get offended by. That's at least the impression I got here.

  • Jordan Woodford
    Jordan Woodford 6 months ago

    what makes it racist? i see 3 women, all of different ethnicities. if its racist to black people, then its racist to white people for the same reason

  • Siddharth Khera
    Siddharth Khera 7 months ago

    Purely a Racism,... but what a pity, they got nothing else to promote their product?

  • teis
    teis 7 months ago

    You can't put anything involving race in ads nowadays, people will just say it's racist. You always hear ''yeah, it's racist'' but never why it's racist.

  • Dark Lemon
    Dark Lemon 7 months ago

    This is now racist I guess we can not put black people in ads anymore

  • HypercatZ
    HypercatZ 7 months ago

    "Let's make the shirts matching the colour of their skin for better aesthetic! What could possibly go wrong?"

  • Monica Lee
    Monica Lee 7 months ago

    Looks like it’s just showing versatility to me.

  • CRUZADOR2700
    CRUZADOR2700 7 months ago

    People found this "racist"???

  • Barbie Morris
    Barbie Morris 7 months ago

    I don't see anything wrong with it. It goes from dark to light to medium. I'm fine with it.

  • Indy650
    Indy650 8 months ago

    omg EVERYTHING is racist these days! grow up already people!! there are so many more important things in the world. and i dont even see how this commercial could possibly be racist. is it because the black girl turns white when the shirt comes off? what if a white girl turned black would that be racist? sheeesh...

  • Michael Cheshire
    Michael Cheshire 8 months ago

    I’m being serious now; the only racist here are those who claim this is racist for they see ‘something being improved’ when the skin colour changes. When the skin colour just changes. End of.

  • Tamie Barron
    Tamie Barron 8 months ago


  • Joey Dikgole
    Joey Dikgole 8 months ago

    I don't think it's racist.

  • Molly d
    Molly d 8 months ago

    they would’ve been called racist if they hadn’t used any poc, so.... you can’t win these days.

  • Nia Moten
    Nia Moten 8 months ago

    People! Please educate yourself. Look up the terms white privilege, whiteness, white supremacy, micro-aggressions and keep going. Please read the book White Victims, Black Villians (Gender, race, and crime news in US culture) by Carole Stabile. There are thousands of other books too. White supremacy is real! White privilege is real and I understand that you all do not want to give it up. That is the reason all of the white people who have commented try to argue that whiteness does not exist. Try purchasing a "nude" band-aid for a person of color - you cannot! They are only made for a white person. Everything is made for white people (hence white supremacy). You need to look at the historical factors here. Soap companies have historically told Black folks that using soap will cleanse their skin and turn them white. Please do some research before you tell Black folks what is racist. Read a book please! This country has spent too many years trying to make black folks believe they are crazy when a white person touches your hair or tells you you are so intelligent for a black person....or you are not like the other black folks. This ad is inherently racist! Come to turns with the fact that it is difficult to live in the U.S. when it is a white world. Everything is white. You do not notice it because you are white. You do notice it because you do not want to.

  • LinkxPeach
    LinkxPeach 9 months ago

    So, the black woman changes from black to white to mexican? How is that even possible?

    WILD TEKO 9 months ago

    FUC5K U dum9b AS6S P-EOPLE W'HO think DOVE is' Racist]

  • Adolf Hitler
    Adolf Hitler 9 months ago

    send this generation to dday

  • Adolf Hitler
    Adolf Hitler 9 months ago

    nien this ad is great ok

  • The Gem Show
    The Gem Show 9 months ago

    FBE should react to this

  • DeerLyss
    DeerLyss 9 months ago

    I’m literally so sick of humans fighting with each other, we are supposed to be on each other’s team. If we don’t fix this quick the aliens are gonna wipe us out so fast! WAKE UP PEOPLE!!!

  • Martin Scalici
    Martin Scalici 9 months ago

    Obviously they didn’t mean to be interpreted that way

  • Cyro XVX
    Cyro XVX 9 months ago

    Lol people are upset about this? Do they think its racist when the black garbage bag is more durable than the white One? Or vice versa lol

  • MrPizzaslice
    MrPizzaslice 9 months ago

    Yes lets not make creative ads anymore lets just have a still inage of the product with a text telling you to buy it so no one get soffended and everyone feels safe

  • rbmaserang
    rbmaserang 9 months ago

    dove got trolled by the hysterical bitter nannas

  • LemonyEmily S
    LemonyEmily S 9 months ago

    I hate how people just want to start something and the argument is so silly.

  • Antech
    Antech 9 months ago

    Ok, the one with before and after was kinda racist, but this one just shows either different skin tones or races. Also why dislike the video? Poor channel that isn't related to Dove lol...

  • CriticalPrime9
    CriticalPrime9 9 months ago

    Guys, a pixel on my iphone went out and its black instead of white.
    Conclusion: Apple must be racist.

  • WaffleMinion
    WaffleMinion 9 months ago

    Wanna bet that %98 of people who are bitching are White?

  • Des G
    Des G 9 months ago

    Dove is the only soap that works for my skin. !!!!

  • TragestyX
    TragestyX 9 months ago

    Only idiot pieces of shit though it was racist.

  • Pamela Pettigrew
    Pamela Pettigrew 9 months ago

    Common Sense is dead. This is just advertising. Emmanuel did a good job, now who is trying to stop blacks from making money? I am black and I say blacks. Make changes around our own community. Stop black on black crime. Why are we not addressing this and stopping this? We start there and then the bigger picture will come together.

  • 420 420
    420 420 9 months ago

    Stop accusing everyone as being racist. The thought never crossed any of the executives minds, or the models either. It's the racists themselves that find this offensive. It's just soap. Are you mad that dove is white too? Should I use black soap? Assholes

  • Pamela Pettigrew
    Pamela Pettigrew 9 months ago

    OMG this is why I have not had cable since 2008. I Will purchase things I enjoy and is good for my body. I love it. I am black and I am not influenced by advertising. I have more things to do. If it affect you in a negative way don't buy it. They have a right to be creative. Get off the racist patrol. Guys should have been included, but wait then the hands of the guy's might have landed in the wrong place....OMG it will always be something. Americans just want to be happy. Will there ever be a time when we all smile at the same time for a long time?

  • Carolyn K
    Carolyn K 9 months ago


  • Stephy
    Stephy 9 months ago

    How is this controversial? It's obviously showing that we are all the same no matter the skin color...

    JVONROCK 9 months ago

    It’s that All women look beautiful, get over your own insecurities.

  • FiercelyGold
    FiercelyGold 9 months ago

    I think the problem is that the ad makes zero sense so people have to try to make sense of it somehow and so.... racist. Seriously I have no idea what this ad is trying to tell me. It fails

  • yick yack
    yick yack 9 months ago +1

    Racist that is total ridiculousness !

  • Kristy Gomez
    Kristy Gomez 9 months ago

    Why is everyone so mad at Dove, don't buy their shit end of discussion, we have a racists fucking piece of shit president and you guys want to boycott Dove! People get your priorities straight!

  • Cranium Kryptonite
    Cranium Kryptonite 9 months ago

    So where's the racism here?.
    Some people find racism in everything!.
    I know there's racism out there,but not everything is that way!.

  • Frank Conrad
    Frank Conrad 9 months ago

    We officially have become a nation of pussies if something like this offends somebody.......

  • Atop Hipster
    Atop Hipster 9 months ago

    The order in which the women took off their tees contributed to the controversy.

  • lipman19
    lipman19 9 months ago

    People are getting butthurt over nothing. It's obviously not what they intended people are just digging for racism in everything nowadays

  • dgilvani
    dgilvani 9 months ago

    There are less white people in the world than any race. I am so offened by this ad! Can't we have our own "white day"? Everyday is about other more populous races.

  • Zoe
    Zoe 9 months ago

    What about the Latina/brown skin girl following after the white girl? How come nobody focuses on that?

  • Grace Helbig
    Grace Helbig 9 months ago

    Whine and throw a fit like an ungrateful bitch and you'll get your way

  • VEGASJenniferlou.702/ .c

    oh shit my socks are white.... am i a racist???

  • VEGASJenniferlou.702/ .c

    people will find a race issue in EVERYTHING! A BLACK CHIC AND A WHITE CHIC IN THE SAME COMMERCIAL....SOMEHOW RACIST???? if it was just a whitE girl....RACIST, i didnt see it but then again im not trying to find something racist in everything Ii see...... isnt there more important shit going on right now than a damn dove commercial???

  • Brian Allan
    Brian Allan 9 months ago

    stfu with this rascist nonsense....dr. seuss, king kong, now soap. Next my whitening strips will come under fire because whiteness of teeth is considered beautiful..

  • EqualsThreeable
    EqualsThreeable 9 months ago

    If only the white woman was turning into the black woman. Oh, wait a minute. Then they'd say white people come first or some bs.

  • Peter Arreola
    Peter Arreola 9 months ago

    Why is this racist?

  • NerdiiSage
    NerdiiSage 9 months ago

    I don't see how this is racist at all. The next video recommended after this is the black woman in the ad saying it wasn't racist so......

  • ForzaAudi 37
    ForzaAudi 37 9 months ago

    The people who are boycotting this ad are just a bunch of attention wanting morons. How about you go boycott something that actually matters!

  • TeEra Richards
    TeEra Richards 9 months ago

    *well damn*

  • gita cantik
    gita cantik 9 months ago

    just don't buy the product ...

  • Toebey Kid
    Toebey Kid 9 months ago


  • Liam Culpepper
    Liam Culpepper 9 months ago

    People are probably calling it racist because theres a white girl without a black guy next to her

  • J Oross
    J Oross 9 months ago

    Probably only a couple of idiots. More fake news

  • QuasiBiscuit857
    QuasiBiscuit857 9 months ago

    let me guess, liberals will try to ban soap now.

  • CooL GuY
    CooL GuY 9 months ago

    Dove did nothing wrong.

  • Uplifting Comments.
    Uplifting Comments. 9 months ago

    Transgender is a mental disorder.

  • Optical Clarity
    Optical Clarity 9 months ago +1

    Because they are fucking retarded...

  • Ntimidation
    Ntimidation 9 months ago

    The people here saying this commercial is not racist are willfully overlooking subtle marginalization, much to the chagrin of those catching it and to the sneering delight for those involved and aware of such denigration and scorn. Answer me this: Why is the obviously dark-skinned, black woman the "before", with the "clean and pure results" white woman following up? Are those saying it is not racist, really contending that a message IS NOT being sent about what skin complexion is "clean and pure"? WHY were women of essentially the SAME skin tone not utilized to convey the message of the soap's effectiveness?
    If the banner of Millenials is picking up on racist overtones that the public passes off as harmless, then I'm all about it! To hell with the fools who think the way forward is to "not speak about racism"!

  • I swear on my mum i will subscribe To this guy

    Oh for fucks sakes how about complain about the starving children and poverty in africa instead of this shit

  • Angel George
    Angel George 9 months ago

    Lol. this is why Trump won the election

  • Lisa Smith
    Lisa Smith 9 months ago

    The snowflake culture idiots say and do anything to be noticed
    No matter how ignorant there plight is.

  • jfmauto
    jfmauto 9 months ago

    Do these imbeciles beat an animal, for having a streak of white in their fur????Honestly!

  • Thadrana
    Thadrana 9 months ago

    This ad is racist? I'm sorry, but I'm just not seeing it.

  • flash sona
    flash sona 9 months ago

    Good going internet, don't let these company get away with this 👏👏👏

  • Vicky
    Vicky 9 months ago

    How the fuck is this racist? Only a dumb sjw would think it was

  • TheBuddha Queen
    TheBuddha Queen 9 months ago +1

    Dove Soap is Trash anyway, they have harmful chemicals in their products that we shouldn't even be rubbing on our skin.

  • Q M.
    Q M. 9 months ago

    Y'all should've been boycotting this shit anyways, have you not seen what they do to ANIMALS ?? Tf why would they care about our black asses

  • Joseph Deffendoll
    Joseph Deffendoll 9 months ago

    It looks like they are saying dove is racist. And this proves it.

  • Chelsie Bixby
    Chelsie Bixby 9 months ago

    If the people just stood in different places it wouldnt be racist . Or if the white girl took her shirt off first and the black girl came out second. Its all from a standpoint but Dove could have been trying to be "subliminally" racist or as trying to put in the watchers head that white is better "smoother".

  • ola amigo
    ola amigo 9 months ago

    well this ad is acceptable in Asia as Asians like to be brighter

  • UJK
    UJK 9 months ago

    How is this racist? People are stupid what do you expect?

  • BookChat hosted by Eyeluv2read

    I didn't get it. 😕

  • Dreamgloves
    Dreamgloves 9 months ago

    It's the racists that see racism where it isn't, projection.