People are accusing this Dove ad of being racist

  • Added:  7 days ago
  • Dove is the latest marketer to find itself in hot water, after it ran what many see as a racist ad on Facebook last week.

    The beauty brand posted a 3-second video on its US Facebook page on Friday, showing a black woman removing her top to reveal a smiling white woman underneath. On Saturday, the brand said that it had removed the clip in a tweet, and also apologized.

    While the Unilever brand is hardly the first to find itself embroiled in a public relations crisis this year, Dove is likely to take a bigger hit to its brand than others, including Pepsi (which was hammered earlier this year for a Kendall Jenner-starring ad), say experts.

    That is because the Dove ad isn't just tone-deaf. More problematic is that the ad's message seem to stands staunchly against everything that the company's much-praised, pro-female marketing has stood for over the past decade.

    Dove responded to Business Insider's request for comment, saying that the short video was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, "but we got it wrong." The brand also said the video "did not represent the diversity of real beauty, which is something Dove is passionate about and is core to our beliefs" and that it was "re-evaluating our internal processes for creating and approving content to prevent us making this type of mistake in future."


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  • Runtime: 1:16
  • Business Insider  Dove  Advertising  

Comments: 6 275

  • dgilvani
    dgilvani 34 minutes ago

    There are less white people in the world than any race. I am so offened by this ad! Can't we have our own "white day"? Everyday is about other more populous races.

  • Zoie Gomez
    Zoie Gomez 3 hours ago

    What about the Latina/brown skin girl following after the white girl? How come nobody focuses on that?

  • Grace Helbig
    Grace Helbig 6 hours ago

    Whine and throw a fit like an ungrateful bitch and you'll get your way


  • VEGASJenniferlou.702/ .c

    oh shit my socks are white.... am i a racist???

  • VEGASJenniferlou.702/ .c

    people will find a race issue in EVERYTHING! A BLACK CHIC AND A WHITE CHIC IN THE SAME COMMERCIAL....SOMEHOW RACIST???? if it was just a whitE girl....RACIST, i didnt see it but then again im not trying to find something racist in everything Ii see...... isnt there more important shit going on right now than a damn dove commercial???

  • Brian Allan
    Brian Allan 7 hours ago

    stfu with this rascist nonsense....dr. seuss, king kong, now soap. Next my whitening strips will come under fire because whiteness of teeth is considered beautiful..

  • EqualsThreeable
    EqualsThreeable 8 hours ago

    If only the white woman was turning into the black woman. Oh, wait a minute. Then they'd say white people come first or some bs.

  • Peter Arreola
    Peter Arreola 8 hours ago

    Why is this racist?

  • NerdiiSage
    NerdiiSage 9 hours ago

    I don't see how this is racist at all. The next video recommended after this is the black woman in the ad saying it wasn't racist so......

  • Benjamin Pienkos
    Benjamin Pienkos 9 hours ago

    The people who are boycotting this ad are just a bunch of attention wanting morons. How about you go boycott something that actually matters!

  • kahamarca kemosabe
    kahamarca kemosabe 9 hours ago

  • TeEra Richards
    TeEra Richards 9 hours ago

    *well damn*

  • Where gitt
    Where gitt 10 hours ago

    just don't buy the product ...

  • Toebey Kid
    Toebey Kid 10 hours ago


  • Liam Culpepper
    Liam Culpepper 10 hours ago

    People are probably calling it racist because theres a white girl without a black guy next to her

  • J Oross
    J Oross 11 hours ago

    Probably only a couple of idiots. More fake news

  • QuasiBiscuit857
    QuasiBiscuit857 11 hours ago

    let me guess, liberals will try to ban soap now.

  • CooL GuY
    CooL GuY 11 hours ago

    Dove did nothing wrong.

  • Uplifting Comments.
    Uplifting Comments. 13 hours ago

    Transgender is a mental disorder.

  • Optical Clarity
    Optical Clarity 13 hours ago +1

    Because they are fucking retarded...

  • Ntimidation
    Ntimidation 13 hours ago

    The people here saying this commercial is not racist are willfully overlooking subtle marginalization, much to the chagrin of those catching it and to the sneering delight for those involved and aware of such denigration and scorn. Answer me this: Why is the obviously dark-skinned, black woman the "before", with the "clean and pure results" white woman following up? Are those saying it is not racist, really contending that a message IS NOT being sent about what skin complexion is "clean and pure"? WHY were women of essentially the SAME skin tone not utilized to convey the message of the soap's effectiveness?

    If the banner of Millenials is picking up on racist overtones that the public passes off as harmless, then I'm all about it! To hell with the fools who think the way forward is to "not speak about racism"!

  • I swear on my mum i will subscribe To this guy

    Oh for fucks sakes how about complain about the starving children and poverty in africa instead of this shit

  • Angel George
    Angel George 15 hours ago

    Lol. this is why Trump won the election

  • Lisa Smith
    Lisa Smith 16 hours ago

    The snowflake culture idiots say and do anything to be noticed
    No matter how ignorant there plight is.

  • jfmauto
    jfmauto 16 hours ago

    Do these imbeciles beat an animal, for having a streak of white in their fur????Honestly!

  • Thadrana
    Thadrana 16 hours ago

    This ad is racist? I'm sorry, but I'm just not seeing it.

  • flash sona
    flash sona 19 hours ago

    Good going internet, don't let these company get away with this 👏👏👏

  • Vicky
    Vicky 19 hours ago

    How the fuck is this racist? Only a dumb sjw would think it was

  • TheBuddha Queen
    TheBuddha Queen 20 hours ago +1

    Dove Soap is Trash anyway, they have harmful chemicals in their products that we shouldn't even be rubbing on our skin.

  • Q M.
    Q M. 22 hours ago

    Y'all should've been boycotting this shit anyways, have you not seen what they do to ANIMALS ?? Tf why would they care about our black asses

  • Joseph Deffendoll
    Joseph Deffendoll 23 hours ago

    It looks like they are saying dove is racist. And this proves it.

  • Chelsie Bixby
    Chelsie Bixby Day ago

    If the people just stood in different places it wouldnt be racist . Or if the white girl took her shirt off first and the black girl came out second. Its all from a standpoint but Dove could have been trying to be "subliminally" racist or as trying to put in the watchers head that white is better "smoother".

  • ola amigo
    ola amigo Day ago

    well this ad is acceptable in Asia as Asians like to be brighter

  • Uğur Kalyoncu
    Uğur Kalyoncu Day ago

    How is this racist? People are stupid what do you expect?

  • Eyeluv2read
    Eyeluv2read Day ago

    I didn't get it. 😕

  • Dreamgloves
    Dreamgloves Day ago

    It's the racists that see racism where it isn't, projection.

  • Nhiha Gaming channel

    How that racist tho

  • Catlily Holmes
    Catlily Holmes Day ago +1

    All the people getting mad about this saw the video taken way out of context. Perhaps Dove could have had more foresight in the order of the women, but the call to boycott their products is unnecessary .

  • A Round Ball
    A Round Ball Day ago

    So they would get bitched at if there wasn't a black girl in the add but get bitched at for putting one in

  • WraithFFXI
    WraithFFXI Day ago

    Anyone who thinks this ad is racist doesn't understand it. Why do we still cater to stupid people?

  • Shosh Gonhaleh
    Shosh Gonhaleh Day ago

    This is literally nothing.

  • bangem andleavem

    The mistake was, they hired a black person to begin with. Morons see racism in the boogers they pick. Do all white ads and avoid the hassle!

  • ron
    ron Day ago

    hm, soap bar add.....soap on a rope....

    DAVID Day ago +1

    I find of funny how the majority of the comment section don't know the difference between racism and prejudice. Looks like people need to study some black history and psychology.

  • Rashiiëd Konhugagî

    But black people are dirty!

  • Mike Rotch
    Mike Rotch Day ago

    How tf is this even racist.. I think people are actually looking for shit to get mad about these days. Either that or everyone is just too damn sensitive. Y'all need help.

  • Alexander Hamilton fanboy

    This is so stupid. ITS NOT RACIST. Honestly the human race scares me sometimes.

  • fullmoonmorroco
    fullmoonmorroco Day ago

    Yeah, this is retarded, if they had led with the white girl, people would have gotten offended that the black girl wasn't first and soforth, you cant win with these extreme victims.

  • Eric Buchanan
    Eric Buchanan Day ago

    If only the soap really worked like that lmao

  • Aionois Asmiroth

    The color of your fucking skin does not mean Race. Race is a genetic difference between two and they are not of the same species. Therefore race does not exist and skin color has nothing to do with genetics everyone starts out pale because the womb has no light in it

  • AltairRules
    AltairRules Day ago

    If it makes libs butthurt, I’ll support it.

  • vincent bey
    vincent bey Day ago

    lol its not ignorant? sure ok, delusional. if the shoe was on the other foot then i still think delusional because they dont want to take responsibility for themselves.

  • Captain Everyman

    How could DOVE not realize that some would take this as racist?

  • Calvin Candie
    Calvin Candie Day ago

    People are idiots

  • Fabled
    Fabled Day ago

    Honestly sad

  • vegastyphoon
    vegastyphoon Day ago

    What part of this ad is racist ?

  • Seb Skeptical
    Seb Skeptical Day ago

    They said it was a mistake and said sorry. If it wasn't intentional then they fixed their mistake then who cares?

  • Arianit Haxha
    Arianit Haxha Day ago

    You know that if everyone keeps calling stupid shit like this racist, eventually the word is going to lose it's meaning and that's a shame because when real racism happens people will not believe it or rather not acknowledge it at all...

  • 3D Tutorials In HD

    hmmmm they should have reversed it from whit to black... IMO ! Now the joke are on them !

  • Matt Pahl
    Matt Pahl Day ago

    This shit is dumb stop trying to find something to bitch about

  • ll Tezren
    ll Tezren Day ago

    As i do agree people are way to fucking sensitive, whoever created the ad must be horribly ignorant to not see how it would appear to many cant deny that the ad could have been done MUCH better to avoid this..

  • Leopard-King
    Leopard-King Day ago

    Their only messaging sin was that the add was too short. Longer time with more races would have cured the faux pas. Had the white woman taken off her shirt to reveal an Indian woman only to have her take off her shirt and reveal an Asian woman, everyone would have gotten the point.

    This is only under the assumption that Dove really does not have an insidious agenda.

  • For Pern
    For Pern Day ago

    In this increasingly childish and butthurt online society, anything that someone IMAGINES to be racist suddenly is, just because they think it is. Super sensitive babies that can't look at an ad without pulling their hair out.

  • NicholasPOGM
    NicholasPOGM Day ago

    I am ashamed to be human, no matter what color IT is. There is NOTHING racist about this commercial. But if you edit out everythign except the black girl to white girl, then any racist can have their field day. GROW UP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Michael Beheler
    Michael Beheler Day ago

    The saddest thing about this ad, is that Dove apologized for it. Dove, you know that you did nothing wrong, so why the hell would you cave to these nonsensical blow hards....?!?!

  • 1Cichfishy
    1Cichfishy Day ago

    Just a few big mouthed race-baiters is all it takes to make a business firm cower, sad times we're living in.

  • FLAMING 5000
    FLAMING 5000 Day ago

    All i see is shiny skin

  • theshevirgo
    theshevirgo Day ago

    I’m personally not offended by the ad. But I can see how others may be offended. For those of you failing to see how some are taken offense you have to know a bit of history on 1) a history of unmistakably racist advertising especially with soap. A popular theme that you can see is the concept of our soap cleans so good it can turn black skin white. Then combined with the racism in old advertising you have 2) the complex issue of skin color in the black community a can of worms I’m just not going into.

    The ad just wasn’t well thought out. It’s not simply an issue of people being overly sensitive when you know that advertising companies have a history of shit like this. Maybe not intentionally but it comes off the same.

  • Shortstory123
    Shortstory123 Day ago

    Wow! I guess absolutely everything is racist anymore!

  • Jeanette Starykowicz

    Doesn't the woman keep changing to other colours as well?

  • TwillieTheFirst
    TwillieTheFirst Day ago +2


  • Carsity
    Carsity Day ago +2

    Fuck this place I'm moving to Mars

    MELLSTROY My 2 days ago

    *Video İndirme Linki*

  • perspicaciouscritic
    perspicaciouscritic 2 days ago

    This commercial would not have been an issue had the white woman unveiled first.

  • Prince_fiddlesticks Delicious

    Their intentions were for the white racist people to see it. And for the black people not to realise their intentions. But then we got the message load and clear..

  • Saul Germaine
    Saul Germaine 2 days ago

    when a clean white bar of soap is forced to scrub all the black dirty scum. guess soap is just naturally racist against dirt.

  • Cyrex7
    Cyrex7 2 days ago


  • nnjddr
    nnjddr 2 days ago

    Can someone explain what's wrong with the commercial?

    • nnjddr
      nnjddr Day ago

      improvisor 1 yea thats the way i see it. Its not just one race in the ad

    • improvisor 1
      improvisor 1 Day ago

      nnjddr on twitter someone took out the third model and saying that dove was making it seem like black girls are dirty and if they use the soap they turn white and clean.

      But the commercial is really just a unity between races piece.

  • Matthew Crump
    Matthew Crump 2 days ago

    Hi my name is Karen and I used Dove for the first and my black skin started to turn white and I love it. Atleast I won't get killed by cops

  • Mars Rover
    Mars Rover 2 days ago

    oh gtfo ... please close dove, we can live without their pig fat soaps...

  • Plenty O'Tool
    Plenty O'Tool 2 days ago

    Dove is obviously run by nazis

  • • Rツbbie •
    • Rツbbie • 2 days ago +1

    *_C U L T U R A L A P P R O P R I A T I O N_*

  • Unknown
    Unknown 2 days ago

    This is not racist. People need to calm down.

  • Crazy Goat
    Crazy Goat 2 days ago

    Now if it was from white to black would people care?

  • Clive Correa
    Clive Correa 2 days ago

    This is a tactic that companies use, they create a contoversy so that they get attention in the media. They actually start selling more cause of the attention. Dirty f*cking capitalist pricks.

  • Josue K.D
    Josue K.D 2 days ago

  • William Nelson
    William Nelson 2 days ago

    Dove has nothing to apologize for. They were showing that different people use their everyone in this millennial generation completely fucking stupid. Or did they all attend Berkley?

  • Alexander Greystone
    Alexander Greystone 2 days ago

    This is stupid if the "white" women went first and it turned into a "black" women no one would be screaming racism they would celebrate it. If the roles are reversed and its suddenly okay how can you cry racism. People are just complaining about anything they can now. Stop watching your Facebook feed and get back to life.

  • rabit818
    rabit818 2 days ago

    I've worked in the advertising industry and I could see this storyboarded and sold to Dove. On the creative pov. It looks good and it made sense. A one size fits all soap. But then again we live in a reactionary time. So there.

  • oLoftyo
    oLoftyo 2 days ago

    Nah, American are just racists and obsess with color, they want everything to relate with race and color even though they know it is not the intent. Basically, American wants to promote racism.

  • Leonard Assaly
    Leonard Assaly 2 days ago

    Hmmm ... I am usual quite upset when I see something racist. I have watched the ad over an over. Sorry, if there is racism here I missed it.

  • Ville24
    Ville24 2 days ago

    If I would've saw this on tv, being racist wouldn't even had entered my mind, and I'm black. But then again, it's 2017...everything is racist and offensive now. Racism has lost its meaning because it's being used so so so fucking much this year. For example, an elementary school in Georgia last week had two kids in a classroom stand for the anthem while the rest of the class sat. Those two who stood were called racist and KKK members by the other kids. And the teacher did absolutely nothing about it. Seriously. That's where we're headed and that's what the kids are now being taught. They don't know what racism actually is.

  • Tommy Estrada
    Tommy Estrada 2 days ago

    I don't know why Dove just didn't tell everyone who got offended to F off!!!

  • wolfsblood6662003
    wolfsblood6662003 2 days ago

    chairs are racist

  • Patty Zecca
    Patty Zecca 2 days ago

    Racist? Yes!

  • Calvin Barnes
    Calvin Barnes 2 days ago +3

    It's funny how they were trying to be racially inclusive and tolerant, and they're getting called racist anyway. There's just no winning anymore. Leftist politics is attacking itself, and it's freaking hillarious.

  • Jason Terrell
    Jason Terrell 2 days ago

    Reading the comments, NOBODY thinks this is racist. This is just another example of how the media is trying to warp the conversation, and how we're not buying it. Fake news BE GONE! Too bad Youtube is on board with EVERY video Jimmy Kimmel (man show) and the English twit from HBO puts up getting "trending" status. Even when other videos out there have MUCH higher view counts.

  • Jason Terrell
    Jason Terrell 2 days ago +1

    What about when the white woman changes race? Oh wait….nobody is changing race. This is what happens now when people walk around yelling "racist" all the time. By the way….the second image was showing damaged skin in the picture as "before" and uncracked skin on the right for "after". This is getting ridiculous. If the black person in the commercial (or advertisement) isn't the smartest person in the room making white people look dumb…then it's racist. GMAB. Now I'm off to the store to buy a CASE of dove soap!

  • Swedish Otaku
    Swedish Otaku 2 days ago

    Fucking retards making shit up...

  • Infinite Pawns
    Infinite Pawns 2 days ago

    If you had a choice to use a white, yellow, or black color soap which would you pick and why? Thanks!